Day: March 26, 2017

Reading Response 2: Jan Chipchase, Hidden In Plain Sight Chap 5- Calibrating your cultural compass

Reading this chapter reminded me that a successful design in one context may be a failure in another. A good design solution is one that meets the needs of the people in that particular context or region not one that was previously used in other context and does not fit in the contextual situation of the current target audience. With… Read more →

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