- Lengthen the brush stroke
- Change perspective of hands to improve on flow
- Simplify plant symbol
- Clean up on logo
- Insert text ‘Art on the Move’ into logo
After adjusting the elements of the logo, I went on to adjust the scale of the elements and text and eventually came to this:
I chose to change my ‘plant’ into a lighter shades such that it can draw the attention of the eyes out of all the black that was used on other parts of the logo. Also, by using grey, I hope to convey a sense of liveliness in this black and white colour scheme.
- One Colour
I wanted to go for a simple look at first hence I tried to only use one vibrant colour in the whole logo. However, I realise that my logo design uses black heavily and a little bit of colour might not be substantial.
- Bright colours and green ‘leaf’
Since my design logo is supposed to bring out a sense of liveliness and creativity, I used variations of green to go with pink, orange or red which also happens to be complementary colours. Since the swirl is suppose to represent a plant, I used greens on the ‘leaf’ and played with colours of the swirls. However, I felt that the bright colour was dominating over the overall visuals, resulting in details being neglected by the eyes.
- Green ‘swirl’ with bright coloured leaves
Next I moved on to try variations of green on the ‘swirl’ and only using bright colours on the ‘leaf’. I realise that having a colour any lighter than ‘yellow’ would result an almost disappearing effect which was not what i wanted, hence, it was between pink, orange and red.