What are colours?
Google says: “the property possessed by an object of producing different sensations on the eye as a result of the way it reflects or emits light.”
What I say: Colours are different different shades of pigments that evoke emotions in viewers, creating a mood.
There are 3 Basic colours:
Red Blue Green
Through the 3 colours ( additive primaries), our eyes and brain will interpret them and result in the 7 main colours:
Colours and their emotion
Seeing things in colours can affect our mood and emotions at any given point of time. This is why it is important to know colour theory as designers so that we can come up with designs that fit the theme of the design that our clients are looking for and evoke the correct intended emotions from the viewers.
Breakdown of colours:
Warm Colors Link
Warm colors include red, orange, and yellow, and variations of those three colors. These are the colors of fire, of fall leaves, and of sunsets and sunrises, and are generally energizing, passionate, and positive.
Red:associated with anger, but is also associated with importance (think of the red carpet at awards shows and celebrity events). Red also indicates danger (the reason stop lights and signs are red, and that most warning labels are red).
Orange: means warmth, inviting, friendly and passionate but also deceit and distrust.
Yellow: bright yellow can lend a sense of happiness and cheerfulness
Light yellows also give a more calm feeling of happiness than bright yellows
Dull (dingy) yellow represents caution, decay, sickness, and jealousy.
The bright yellow sunflower reminds visitors of summer on this site, and combined with the antique-yellow background, it gives a homey and established feeling.
Cool Colors Link
Cool colors include green, blue, and purple, are often more subdued than warm colors. They are the colors of night, of water, of nature, and are usually calming, relaxing, and somewhat reserved.
Blue is the only primary color within the cool spectrum, which means the other colors are created by combining blue with a warm color (yellow for green and red for purple).
Green: Dark green is associated with ambition, greed, and jealousy.
Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional color of peace.
Blue:
Light blue is associated with health, healing, tranquility, responsibility.understanding, and softness.
Dark blue represents knowledge, power, integrity, and seriousness.
Purple:
Light purple evokes romantic and nostalgic feelings.
Dark purple evokes gloom and sad feelings. It can cause frustration
Neutrals Link
Neutral colors often serve as the backdrop in design. They’re commonly combined with brighter accent colors. But they can also be used on their own in designs, and can create very sophisticated layouts. The meanings and impressions of neutral colors are much more affected by the colors that surround them than are warm and cool colors.
Black: associated with power, elegance, formality, death, evil, and mystery.y.
White: associated with purity, cleanliness, and virtue
Grey: It can sometimes be considered moody or depressing
Brown: associated with dependability and reliability, with steadfastness, and with earthiness. It can also be considered dull.
This a quick guide to all the things we need to know about colours!
Red: Passion, Love, Anger
Orange: Energy, Happiness, Vitality
Yellow: Happiness, Hope, Deceit
Green: New Beginnings, Abundance, Nature
Blue: Calm, Responsible, Sadness
Purple: Creativity, Royalty, Wealth
Black: Mystery, Elegance, Evil
Gray: Moody, Conservative, Formality
White: Purity, Cleanliness, Virtue
Brown: Nature, Wholesomeness, Dependability
Tan or Beige: Conservative, Piety, Dull
Cream or Ivory: Calm, Elegant, Purity
Reference:
http://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-meaning-of-color/
http://www.color-wheel-pro.com/color-meaning.html