TASK: To create 3 different name cards, interpreted through

1. Typography
2. Abstract Solution
3. Conceptual

 

1.TYPOGRAPHY

For this name card, I wanted to express the idea that just like everyone else, there are many sides to myself. Some people see a certain side of me that others would hardly come across; I would behave differently in front of my friends as I would with my acquaintances, or my parents. This results in different individuals having a different impression of me, even though I am really an amalgamation of every ‘prominent’ side.

 

Initial sketches:

 

 

Final Piece:

 

 

In the end, I decided on typing out a series of my name, such that it could be read horizontally and vertically. The names are in varying opacities, with the exception of one being fully black. This is to signify the one side that an individual would find the most prominent about me. The reddish background is to create a monochromatic colour scheme with the given name card template, to make things easier to the eye.

 

 

2. ABSTRACT SOLUTION

I immediately thought of signatures being a great way to showcase one’s name in an abstract manner. Signatures, more often than not, spell out a name in a very unique manner that sometimes becomes illegible.Yet, signatures are a bit like a fingerprint. They define us on paper. They are akin to a code of honour. We use them in legal documents, in cheques and contracts, in courts and in marriages. To an artist (such like myself and many others in ADM and beyond), a signature is usually marked into an artwork to lay claim to the finished piece.

For myself, I tend to sign my name at the bottom right of whatever finished piece I have. I believe that a person’s art defines him, and so does his upbringing. Thus, I chose to have my parents try to sign my signature on the same card, to bring forth the message that my parents, while not directly having created my signature, have created me who in turn created my very own unique mark. This placement of father and mother above child seems to carry some form of poetry in it as well.

 

 

3. CONCEPTUAL

The reason I decided to become an animator is because I wanted to create stories, very much like Pixar animations, but what got me hooked on these cartoons in the first place were the classics: Mickey Mouse, Popeye, and Dexter’s Laboratory, to name a few. Of course as I grew older I met entertainment in the form of South Park and The Simpsons. Many people grow up and stop loving cartoons, but I found myself loving every single bit of Avatar: The Last Airbender, and new-age animated films like Despicable Me and Up.

In this conceptual piece, I wanted to show how cartoons from every age come to define me. I loved Tom and Jerry even before I was 1 (according to my mother), and I continue to love these impossible and fantastic beings.

Initial Sketches:

 

Final Piece: