Assignment 02 – Movie Campaign For A Film Production

For this assignment, we were tasked to create an original movie campaign for a brand new film.

Yunaku – ゆなく

(Drama/ Fantasy)

Koyo is a nine-year-old girl who lives with her parents in a small village in the Arctic. During a fishing trip with her father, a devastating avalanche causes them to be separated. Koyo stumbles across a lost polar bear cub who has also been separated from its family due to the disaster. With only each other to rely on, the two venture across the Arctic to get back home.

Yunaku – Japanese Version ( Friends who understand Japanese, please ignore the topmost text, it is utter gibberish c: )
Yunaku – English Version

I wanted the illustration to give a small hint about the plot of the movie. Below are some aspects of the film’s plot I have included in the final design:

  • The characters floating on a piece of ice in the middle of the ocean suggests it had broken off from the mainland, likely due to ice melting/ a disaster, and that they are lost at sea.
  • The cub howling and the girl patting it tells the viewer she is comforting it.
  • The ray of light shining onto the characters gives a sense of hope to whatever plight they are currently in.
  • The shooting star symbolises hope and good luck.


References/ Inspiration
Studio Ghibli’s Movie Posters
Mood boards

As my movie is about a girl and a cub trying to find their way home after a devastating disaster, I wanted to evoke a sense of hope in my poster design. I explored a few colour schemes which pertained to this emotion, mostly analogous colours of blues to pinks.

I originally wanted the story to be about destruction, such as a huge fire in the arctic melting the ice, and therefore looked up some purple-red colours that represent fire in a cool-dark environment.

Mood boards
Mood boards
Designs and colour explorations

There are two colour schemes which I wanted to explore in the following few designs, the third colour scheme of red and purple was for a fire-destruction theme which was scrapped and hence did not appear in the final design’s colour exploration.

Design 1 Colour Tests
Design 2 Colour Tests
Design 3 Colour Tests
Text variation

For both the Japanese and English versions, I wanted the text to be simple and handwritten to match the essence of hand-drawn animation, as opposed to the ‘rigidness’ of typed texts.

For the Japanese version, I eventually went for the vertical placement of the text, much like how Asian scriptures are written. The vertical placement of the text also leads down towards the characters.

Text variation – Japanese Version

For the English version, I added a paw print inside the letter ‘a’. One consideration was to allow viewers who don’t understand Japanese and what the title means to hopefully link the paw print and the word ‘Yunaku’ together, which is the name of the cub.

Text variation – English Version


poster compositing
Poster feature in Shinjuku, Japan
Poster feature in Shinjuku, Japan
Poster feature in Shinjuku, Japan
Poster in Singapore

During Studio Ghibli’s 25th anniversary concert, the orchestra played the music of various Studio Ghibli films while the different scenes of that soundtrack was being screened. Hence, this.

Screenshot from a scene in Yunaku.
Studio Ghibli 25th Anniversary Concert, Feat. Joe Hisaishi
Studio Ghibli 25th Anniversary Concert

Story beats for Project 3 – Part 1

Story Beats for Project 3

A new-born turtle with an abnormally large shell has to leave the nest and enter the water as soon as possible before it’s too late.


Story outline

  1. A turtle born with a large shell struggles to leave its nest to the water.
  2. Turtle struggles across the sand as the sun gets hotter.
  3. Turtle spots two children running towards it and hides.
  4. Turtle is almost to the water.
  5. A giant wave smashes onto the turtle.
  6. Turtle is washed back ashore back to its nest, something huge approaches it.
  7. Turtle is spotted by the two children from before.
  8. The children helps the turtle back into the water.
Beat boards page 01 (WIP)
Beat boards page 02 (WIP)

Assignment 01: Human Emotions with Digital Images

For this assignment, we were tasked to create a series of images that would evoke or express various emotions.

Final Images

I have created a series of four images which depicts the emotions of happiness, surprise, sadness, and fear. The series revolves around a bear and his interaction with different environments, each evoking a different emotion  to the viewer based on colours and lighting.

Final Images

For Happiness, I picked a sunset, autumn-like colour scheme of warm orange. I wanted to evoke a sense of tranquility along with happiness; the bear jumping into a calm lake in a seemingly peaceful forest.

Image 1 – Happiness

For Surprise, I wanted to express this emotion by introducing specks of light in a dark environment. A field of fireflies in the dark creates a sense of wonder and mesmerisation.

Image 2 – Surprise

For Sadness, two things came to mind, dull muted colours and rain. Rim light was included to  add some brightness to the otherwise dull image and to separate the various elements from the background. Rain was added to give the illustration a more gloomy feel.

Image 3 – Sadness

For Fear, I initially pictured the bear alone in a dark forest, but I thought that if there was another bear which had been shot dead in the scene, it would evoke a stronger sense of fear for the bear. Rim light was very important to distinguish the characters and trees as I wanted minimal light in this scene to evoke this emotion. A dutch tilt was also incorporated to create a sense of uneasiness in the scene.

Image 4 – Fear

Thumbnails & Colour tests

I started by sketching out thumbnails of different compositions for the various emotions. I then blocked out the values in grayscale. After which, I experimented with a few colour schemes and selected the one that best portrayed the particular emotion.

Thumbnails (Happiness)
Colour test (Happiness)
Thumbnails (Surprise)
Colour test (Surprise)
Thumbnails (Sadness)
Colour test (Sadness)
Thumbnails (Fear)
Colour test (Fear)

Final edits

The final step was to add a subtle filter of light to enhance the image, creating the glow from the light sources.

Happiness (Before final edit)
Happiness (Final)
Surprise (Before final edit)
Surprise (Final)
Sadness (Before final edit)
Sadness (Final)
Fear (Before final edit)
Fear (Final)

Research and references

For my research, I looked at the concept art of various animation films, as well as a book called The Colour of Pixar, which contains scenes from various Pixar movies catalogued by colour. I also referenced Pascal Campion’s style of illustrating, his use of colours and the way he uses lighting to enhance his illustrations.

Art of Ratatouille
Art of Moana
Art of Kung Fu Panda 2
Art of The Good Dinosaur
The Color of Pixar
The Color of Pixar
The Color of Pixar
The Color of Pixar
Artwork by Pascal Campion
Artwork by Pascal Campion
Artwork by Pascal Campion
Artwork by Pascal Campion

Assignment 1 – Fear

For this assignment, we were tasked to tell a story with a single image that explores fear (phobia).

Final Images

Assignment 1A

Image 1 – Before
Image 1 – After

Instead of having the postman running away, I made him fall on the ground, desperately struggling to back away from the dog, which exaggerates the sense of fear in him he has. The clinic door is also open to show more clearly he had just exited from the clinic.

Assignment 1B

Image 2
Image 3

Research and Ideation

  • Fear v.s Phobia

Fear – A normal response to genuine danger.

Phobia – A persistent fear that is excessive or unreasonable (Expressed by a large man afraid of a small puppy).

  • Juxtoposition (Contrasting elements)

Large man afraid of a small puppy.

  • Cultural references

In western culture, it is a common cliché for dogs to bark, chase or attack postmen.

Cynophobia – The fear of dogs

To me, I see fear as a portrayal of dull colours, which makes a scene gloomy, lifeless, and a sense of darkness surrounding the individual. This can be accompanied by a strong source of light which can be cast on the character to show his expression of fear during a close-up or just the character in general in the huge space of darkness.

Image 2

A big-sized postman exits the clinic, after being treated for a dog bite during his shift earlier in the day. He sees a small puppy and falls to the ground as he frantically tries to back away.

I changed the lighting of the b&w image for the coloured version as it didn’t work well with the emotion I wanted to portray. I restricted myself to the use of two colours as I wanted the scene to be less ‘distracting’ and direct the viewer to the main focus of the scene. Dark blue is used to portray a gloomy effect and a complimentary orange is used for the light source.

Image 3

The postman heads home, his pet dog is excited that he is finally home after being leashed at the porch all day. He stops at the gate.


Week 01: Drawing Materials & Artist Inspirations

Drawing Materials

My drawing materials
  1. Thin erasers for precise erasing (e.g creating highlights)
  2. Pens, 0.3 & 1.0, for line work
  3. Brush pens for quick defining of shadows
  4. A6 Sketchbook, portable
  5. A4 Sketchbook
  6. A4 tinted paper, for addition of white highlights when drawing
  7. Colour pencils to add in yellow/white highlights
  8. Copic markers for shading/ accents
  9. Sanguine oil pencil for drawing with a vintage-orange look
  10. Graphite pencils for sketching

Artist Inspirations

The first artist I would like to learn from is Justin Maas, he does realistic portraits of celebrities graphite and white colour pencils/ chalk (mainly for highlights). This is something I would like to incorporate into my drawings, but mostly for renders, as it gives the final art work more tonal contrast and three dimensionality.

Artwork by Justin Maas
Artwork by Justin Maas
Artwork by Justin Maas

Another artist I am looking at is Kim Jung-Gi, he has a mastery over the human anatomy and is able to draw them at any perceived angle, skipping the sketching phase entirely and jumping straight into inking. There is a reason for every line/ brush stroke in his artwork, be it to accentuate the cheekbones or to create shadows beneath the eyes. Improving my understanding of the human anatomy is something I would wish to be able to do in the long-run.

Artwork by Kim Jung-Gi
Artwork by Kim Jung-Gi

Drawing hair using a comic-style.

Artwork by Kim Jung-Gi

Using colour for highlights.

Artwork by Kim Jung-Gi
Artwork by Kim Jung-Gi

I am also looking at figure drawing artists such as Erik Gist and Jeffrey Watts. Being able to bring out the subject’s cheek bones, jawline, brow ridge and other facial features with just a few strokes is something I would like to be able to master.

Artwork by Erik Gist

Project 4: Poetics of Time (Process & Final)

Final Video

My final video, entitled ‘My Day in 60 seconds‘, is a project which shows 60 segments of 1-second scenes of what I do on a particular day.



Project Proposal

Project Title: My day in 60 seconds

Project Description

The project is a 60-second video sequence which showcases different activities happening throughout the day, from when I wake up to when I go to sleep. There will be a sound track of a ticking clock, each activity will only be shown for one second (the duration between each tick of the clock). Each tick will occur on an on-beat, the off-beat will include a single beat of sound of the particular activity happening, e.g. flicking of a switch, slamming a door close, pressing a lift button etc.

I was inspired by time lapse videos and other ‘my day in 60 seconds’ videos found online.

This project is a new concept and not a continuation of a previous project.

I intend to express measured along with edited time to the audience. Also, how sound can enhance the rhythm of the video.

One innovative aspect I would say is that I will approach it in a slightly different manner as described, having each scene only last one second, and according to the beat of the clock ticking. Unlike other similar videos that have each scene last a few seconds along with a music track, I want the audience to focus more on the beat of the soundtrack and the rhythmic vibe it creates.

Objectives and Activities of Project

I will be creating an estimated 60-second video.

It is a videography project utilizing an iPhone camera.

Dimensions are standard 16:9 aspect ratio resolutions of 1920 X 1080 pixels.

Equipment for Project

The project would require the use of a camera to capture each individual 1-second shots, in this case an iPhone camera, as well as Adobe Premiere Pro to produce the final video.

Installation of Art Project

The final video will be displayed on a laptop.


Here is an example of something similar I will be doing,

However, one difference is that I plan to have mine more quickly paced (at 1-second intervals), with the underlying sound of a ticking clock. The reason why I decided on having my scenes as 1-second shots is because I wanted to incorporate sound and rhythm into my final video, instead of having a slow-paced video, I wanted a more fast-paced rhythmic video to express both measured and edited time.

Below is the initial list of scenes I planned out before I started filming. Along the way, there were a few changes and I had to add/ remove scenes.

  1. alarm
  2. toilet door open
  3. brush teeth
  4. toothpaste spit
  5. toilet bowl up
  6. shit sound
  7. flush
  8. shower on
  9. hairdryer
  10. hairdryer down
  11. spray deo
  12. gate open
  13. throw shoes on floor
  14. wood door close
  15. key lock
  16. gate close
  17. lift button
  18. tap bus
  19. bus ding dong
  20. tap out
  21. traffic button
  22. green man
  23. gantry tap
  24. train gate door open
  25. train door close
  26. guy snoring
  27. door open
  28. gantry tap
  29. fd door open
  30. put stuff down
  31. set up easel
  32. tear newsprint
  33. put newsprint on easel
  34. charcoal drawing strokes (start)
  35. charcoal drawing (end finished)
  36. put back easel
  37. fd door open
  38. gantry tap
  39. train door open
  40. train door close
  41. gantry tap
  42. tap bus
  43. bus ding dong
  44. tap out
  45. traffic button
  46. green man
  47. lift button
  48. gate open
  49. key insert
  50. wood door open
  51. put shoes inside cupboard
  52. close cupboard
  53. toilet door open
  54. brush teeth
  55. toothpaste spit
  56. clothes throw in basket
  57. shower on
  58. on aircon
  59. lights OFF

After that, I simply filmed each scene, taking note of a few aspects such as what I was wearing and most importantly, the time of the day.

The scenes will be filmed from my POV and hence it does not allow for any shots taken from a tripod etc.

I had to download some sounds online which I could not record, example, the honking of the car when I was crossing the road, I didn’t really want to purposely have a car honk at me, I would have to piss the driver off if that was the case. Also, the pooping sound was taken online, it was surprisingly hard to get a good sound of poop splashing into the toiled bowl.

Consultation 1

For the first consultation, I had to show Wen Lei a short concept of my video, to show the transition of the scenes and how the sounds appear.

Consultation 2

One problem with an initial version was that there were some scenes with a slight pause at the start, which made it look awkward as I was waiting to execute the action, rather than film it ‘naturally’.

Slight pause at the start, awkward
Continuous action, more natural

Secondly, I had to insert a couple more scenes between ‘ending class’ and ‘going home’ as it seemed too similar to ‘leaving home’ and ‘entering classroom’.

Challenges faced

One challenge was coming up with 60 scenes which produced a single or double beat which will fit with the rhythmic beat of a ticking clock. Once the filming was completed, stitching them together was relatively easy.


This project has taught me how to work with both aspects of time and sound, even though this project was time-based. The rhythm is important as it sets a pace for the audience for them to follow, in other words, creating causality via sound, that being said, if this rhythm is broken, the audience may get disoriented and lost.



2D Project 3: Ego in different settings (Final)

Process parts 1-3 can be found here:

2D Project 3: Ego in different settings (Process Pt.1 & 2)

2D Project 3: Ego in different settings (Process Pt.3)

Presentation layout
 Equation 1
When a timid person is alone, he tends to be more expressive.
Equation 1
Timid me

Square colour harmony

In this colour harmony, there are two sets of complementary colours, each set has a dominant and subdominant colour.

– yellow  & blue, yellow dominant

– green & red, green dominant

I used an overall muted colour scheme to depict a typical boring classroom environment. The shadows make the light more contrasting and prominent, also, the direction of light and where the other characters are looking draws your attention to the character in focus.

In the shower

Split complementary colour harmony

A warm and vibrant orangey composition to depict a relaxing afternoon bath, with a bit of blue and green to complement it and to give it a strong visual contrast between warm and cool colours. Again, the ray of light from the window draws attention to the character, also, the darker foreground elements to give a sense of depth.

Rock star

Analogous colour harmony

For analogous there would typically be a dominant, subdominant and a third colour to be used as an accent.

In this case, blue violet is the dominant, violet and pink are the subdominant and the red along with the whites are the accents. There is an overall harmonious blend of colours, depicting a night time concert.

The lack of details in the background make it seem very foggy which gives a sense of depth that the location is very large. Due to the strong spotlight, the main character and the surrounding audience is given a rim light so that the mid and foreground elements interact with each other.


Equation 2
Because I own the Lamborghini of electric unicycles. endangering lives since 2017.
Equation 2


Tired from walking

Split complementary colour harmony

The amount of blue and orange/yellow is slightly equal so there isn’t really a dominant colour, the warm and cool colours are balanced out.

This is a late afternoon setting as you can tell from the orange light cast on the ground and the long shadows of the trees. The rim light on the trees make them stand out more. The trees nearer are darker and those further are lighter.

Riding on electric unicycle

Triadic colour harmony

Triadic colours of red, blue and yellow. For this colour harmony, there is typically a dominant and two other colours for the accents. In this case, blue is the dominant.

I tried to keep this one simple, no details besides the rim light which shows the form of some of the elements such as the guy’s body and the details of the bridge. Clouds used to draw your eye to the guy and to balance the composition, on the left is giant cloud + less trees, on the right, small cloud + more trees.

F1 racer

Split complementary colour harmony

I initially wanted to go for a muted colour scheme of like a typical race track scene of grey roads and a few coloured cars, but in the end i referenced the Cars movie from Pixar and went for a desert sunset theme instead. The dominant colours are orange and yellow, with blue as the cast shadows.

Also, a dutch tilt to make it more dynamic since it’s a moving race car, lines on the ground also act as perspective lines to give it a sense of perspective.

Equation 3
Drawing and daydreaming in lectures, mostly Art History, nothing against you Prof. Walsh.
Equation 3


Bored at a lecture

Analogous colour harmony

Colours give it a very sleepy and dream like state kind of environment, as well as the lack of strong contrasting colours which makes it sort of muted which adds to the sleepy feel.

Character in focus is of a slightly brighter colour as compared to the rest, who are tinted with pinkish red to make them blend in with the environment and less prominent.

Since there are so many people, one way to make this one guy stand out is to make him brighter and another way was to use the rule of thirds to place him in an area of focus.


Analogous colour harmony

I wanted to go for a late afternoon time of day and hence chose a colour scheme of red-orange, orange, and yellow-orange the floor is made completely white to show there’s a very strong sunlight casting down, which allowed me to draw in contrasting cast shadows.

In my own world

Split complementary colour harmony

I wanted to go for a very joyous, adventurous and majestic feel to this illustration, I took inspiration from DreamWork’s How to Train Your Dragon, where a bunch of dragons are flying above the clouds with what is called ‘god light’ shining down to give it that majestic feel. Rim lights are added to the clouds to give the volume.

Initially, it looked very plain and boring and i wanted to scrap it, but after adding lights everywhere it became one of my favourites out of the twelve.

Equation 4
I don’t pull all-nighters, it’s just for the sake of this equation :p
Equation 4


Pulling all-nighters

Complementary colour harmony

The turquoise window with the rain outside gives a very cozy feeling in the otherwise dull coloured room. There are two elements of focus, one is the window on the left and the other one is the main light source on the right, the two balances each other out.

There are rim lights on the elements in the darkness, again, to make them interact with the lights. The blurred foreground element gives depth to the image.

Final presentation

Split complementary harmony

A strong cone of light to draw your attention to the area. Characters in the foreground have rim light to show that there is interaction between foreground and mid ground.


Split complementary harmony

I went for a colour scheme which portrayed a relaxing sunny white sandy beach and cool turquoise water. I used a  diagonal composition as since the guy is laying down, I didn’t want him to be parallel with the sides. I filled in the empty spaces of the beach with bushes and details of small rocks and seashells and Cody the Crab™.


Research and references

My greatest inspiration was from Pascal Campion’s illustrations, whose illustrations always tell a story and are visually engaging.

Artworks by Pascal Campion

I also referenced a few colour schemes from colour keys and scripts of animated films. I find these very inspiring as the artist is able to use lighting and colours in such small thumbnail illustrations to tell a story.

Storyboard colour keys – Finding Nemo
Colour scripts – Cloudy with a Chance of Meatballs

When I test printed, the colours turned out quite yellowish. I had to apply a colour balance to all my illustrations to cancel it out. I eventually went for the top right adjustments.


A challenge i faced was working with square compositions and not the usual 16:9, it was quite challenging to get a good composition from such a small working space, but I think I made it work by keeping most of the elements in focus off centre and using the rule of thirds, along with the lighting.

I also tend to colour pick a lot from existing illustrations, the colours work but I have to tweak or remove some colours so that they fit into one of the colour harmonies taught to us. I find that colour picking is a very good way of approaching illustrating especially when you are not good with colours because you can see the colours the artist used and you can visualise how they would work with your own drawing.

This project has been very fun as I have never done so many illustrations before in one project, it has definitely improved my sense of colour usage and visualisation.


Find cody in all 12 illustrations c:




2D Project 3: Ego in different settings (Process Pt.3)


Equation 3
composition 7
Colour scheme and reference image

A warm analogous colour scheme to replicate a dream-like state of boredom.

The character in focus is of a brighter colour as compared to the other characters.

composition 8
Colour scheme and image reference

A warm analogous colour scheme that portrays a late-afternoon time of day.  It gives a peaceful and relaxing vibe which signifies the end of a day’s work.

composition 9
Colours 2
Colour scheme and image reference

An orange and red colour scheme that signifies joy and adventure, the overlay of white lights gives a majestic feel to the composition. Complimenting these colours are a few touches of blue.


Equation 4
composition 10
Colour scheme and image reference

I really liked the use of the turquoise in the otherwise dull brownish illustration as seen from the reference image. The fog effect on the window makes it seem as though it is glowing. Rim lights were added to the elements in the darker areas to make them stand out just a little. A blurred foreground element is added  to give a sense of depth in a ‘flat’ image.

composition 11
Colour scheme and image reference

Split complementary of maroon red, pale orange, and a hint of blue. Foreground characters are in the shadows but with rim lights so that they interact with the light in front if them.

composition 12
Colour scheme and image reference

Warm red and oranges and white sand to portray a sunny beach setting, along with a cool turquoise water at the shoreline to complete the beach-y vibe.