Typeface: Sans-serif

What is the serif font?

In typography,  serif fonts has decorative lines or taper added to the beginning and/or end of a letter’s stem, which creates small horizontal and vertical planes within a word. This is different from another typeface which is equally as popular as the serif fonts: the sans-serif fonts. This font removes the decorative aspect of the serif font and creates a more minimalist appearance to the font.

The origin of the font is still obscure and unknown, some say that the Roman letter outlines were first painted onto stone, and the stone carvers followed the brush marks, which flared at stroke ends and corners, creating serifs. However other theories suggest other wises that serifs were devised to neaten the ends of lines as they were chiseled into stone

How the serif font make us feel?

The serif fonts have became one of the most prevalent for display of text on the print. After years of changing and perfecting this font, the Serif fonts settled to give the eye a curve to hug. The Serif Fonts is design to make reading in prints easier, making reading easier for humans to process and distinguish the letters apart with the serif attached to them. The main moods most associated with serif typefaces are stable, mature, practical, classic, elegant, formal, confident and established.

Serif fonts are a great choice for brands that wish to portray a trustworthy, established, and reliable appearance. This is because serif typefaces date back to the 18th century, companies that utilize serif fonts are often seen as more established, serious, and traditional. This font implies heritage and great loyalty of the brand.

Some may argue that this font only suits the print and not the web, however this style actually helps guide the flow of letters, words, sentences, and paragraphs because serifs can help “push” you from one letter to the next.

Examples of Serif fonts on web pages:

In conclusion, Serif fonts are more traditional while Sans-Serif fonts have a more modern feel which is why a lot more brands are changing their logos, eg. Google, HSBC, Yahoo etc. for that cleaner and more trending feels. From my research, I feel like Serif fonts are a great choice for more traditional businesses as there is already an attached mood and feeling on this font but brands do not have to limit themselves and push boundaries when it comes to using fonts.



In this work, a person wears a head piece device that is attached to other devices on his arms etc. He the proceeds to navigates around the space of the museum and the audience. As he he do so, his head gear constantly changes live visuals into sounds. This causes him to be very disoriented and confused, bumping to a couple of people on the way. Moreover, what he sees from the screen in the head piece would constantly be distorted, which was caused by the movements of his body which he navigates around the crowd.

I was very intrigued by Urich’s the idea of an input and an output in which he removed one of human’s most dependent sensory and replaces it with a technology, and then also messing up the visuals being shown by the technology (something more artificial). Moreover, the work constantly engages the viewers and it almost felt like we were are as on our toes as the person experiencing it first hand. This forms a connection between us and the artist and it feels like we are experiencing this new world he is portraying to us.

Interactive Media 1 | Inspiring Example of Interactive Art

Interactive art is a form of art that involves the spectator in a way that allows the art to achieve its purpose. It normally refers to products and services on digital computer-based systems which respond to the user’s actions.

Plane White by Carina Ow

Carina graduated with a BA Architecture degree from the School of Architecture of the National University of Singapore.

The “Plane White” installation features Wassily Kandinsky’s Composition VIII painting. In this mixed media display, the objective was to redesign the “real-virtual” boundary between the visitor and the digital dimension. The notion of touch and spontaneous social interaction is reintroduced, reviving the human dimension.

The installation is an interactive digital experience for Wassily Kandinsky’s famed painting “Composition VIII.” Kandinsky himself lived with a psychological condition that made him “hear colors”; he associated each shade with a specific musical note, making a entire artwork signify a finished song. Like Kandinsky, this work uses multi-sensory way by blurring the line between the visitor and the digital dimension. The artwork feels tangible to the viewer as they go through the motions recreating Kandinsky’s images on the wall.

Materials used:

  • touch sensory screen
  • projector
  • laptop
The large surface supports multiple concurrent users to interact with the screen, provokes curiosity, and encourages movement, participation and social exchange. Users literally feel their way around the design script and shape their own experience.
My reflection
  • DIWO: Creating something together with others.

I really like the idea this interactive work is portraying, it made use of the DIWO concept which play a large role in creating an interactive work. This gives the work an extra dimension in which the participants can not only interact among one another but also with the piece to create something along side with the artist. This creates a sense of connectivity among the audience and a bond between the artist, artwork and audience themselves.

I really like the relationship Ow was trying to convey, that is between sound and something visual is very interesting. The idea of giving sound a tangible form and color gives us a completely new viewpoint to what we could only process with our ears. Moreover, even though the materials used is kept to minimal, the material support is designed to be highly palpable, enhancing the tangible aspect of the multi-dimensional interface.