My mind map:
My mind map:
What inspired me to pick a scorpion is from a show called “Locked up”. It is a show about female prisoners in Spain and how they try to survive day to day against all the abuse from the male guards. One of the prisoners kept a scorpion as a pet as she resonates a lot with the characteristics of a scorpion. The rest of the prisoners then use the scorpion as a symbol of survival.
Research on Scorpions:
Scorpions are found on all major land masses except Antarctica and New Zealand. They have eight legs and are easily recognised by the pair of grasping pedipalps and the narrow, segmented tail, often carried in a characteristic forward curve over the back, ending with a venomous stinger. Scorpions range in size from 9 mm / 0.3 in to 23 cm / 9 in. Female scorpions are broader and are more aggressive than males. The female scorpions are are more likely to sting too as they tend to be more protective especially when they are carrying their offsprings.
Brand/ Logo Research:
These are my sketches.
For my final 3 logos, I really want to show the characteristics of the female scorpion as I am fascinated by their behaviour. The two Yin-Yang logos are to show balance between the male and female scorpions in the world and it also to evoke the view of two scorpions “dancing” when before they mate. To make them different, I decided to fill in one of the scorpion to indicate the female species as it shows it is full and carrying offsprings.
There are further descriptions in the PDF.
These are some of my extra sketches before ending up with the final 3 logos.
The description of colour choice is stated in the PDF. I tried colour study for my initial scorpion logo and the other one, I added a circle at the back to show more depth in the design. View PDF descriptions for more information.
Logo with circle added behind:
Initial logo, without circle at the back:
I decided to go with the logo with the circle at the back because I feel like it gives me more depth and looks better with the colours. I also like how the additional circle at the back looks make it seem like a burrow hole and the scorpion being inside the hole.
This is my final colour studies:
I decided to choose the red logo because I wanted my logo to suggest a subtle form of danger and alertness but also alluring. I also like how the gradient of the red which guides the viewer’s eyes and the way it emphasises that the tail with the sting is the most dangerous part. I feel like this logo can be used for games, clothing brand etc.
I felt that DeBord was definitely trying to critique on the contemporary consumer culture and the quality of life. The world we live in are much more divided that united and the mass media has definitely been fuelling to this problem. He suggests that there is a deviation in life, in a society that is always consuming, material, knowledge etc, life does not seem to be about “living” but about “having”. Then, the “job” of spectacle imagery ; to convey these messages, the people’s needs and wants, and just the societal progress in general.
In the passage “the society of the spectacle”, I agree with Guy DeBord when he stated that “the spectacle subjects living human beings to its will to the extent that the economy has brought them under its sway.”. A spectacle is suppose to be a scene that is visually striking and impactful, in my opinion, for it to be effective, I believe it should depict or comment on the situation in society. When situations in current society are being brought to light, viewers will be able to relate to it easier. Thus this might ignite a fire of situation reconstruction, and causing a revolutionary uprise of the reordering of life.
Although Guy DeBord states that “the spectacle cannot be set in abstract opposition to concrete social activity”, I feel like, if possible, the spectacle further venture and the opposite of what the universe depicts because it can be used to deliver ideal reality we are seeking but yet to have. This way, the spectacle does not have to be just a still image that has been frozen in time, it can be timeless and overturned through revolution.
I wanted to write about a date in Jurong Bird Park. The project is still developing and not confirmed yet but this is just a rough idea of where I am trying to head towards.
A girl goes on a date to Jurong Bird Park with her boyfriend, documented on Instagram and written in 3rd person like a love story.