Experimental Interaction Project 3 // The Social Stage: 143

The Social Stage (“143”)  

by Jonathan Goh, Tiffany Ng, Loke Mun Mun, Zafirah 

For this assignment, we were tasked to create and tell a narrative story through social media platforms and we decided to use Instagram as our chosen platform.

We wanted to focus on the idea that social media are actually platforms where we share bits of information of ourselves, but never the full story. We show but never tell and we keep things cryptic and abstract, as though we are hiding a secret life. It is often the push and pull between what we want others to find out while hiding what we don’t want them to know.

Audience (friends/peers) are then tasked with piecing these information together and drawing their own conclusions of the “story” or “gossip” whichever they determine it to be.

With our narrative, we have attempted to play on these elements to allow audiences to experience the journey of connecting the dots through such cryptic posts by playing a character in the story. This provides audience a window into the world in which the narrative take place and piece the story from a different perspective.

We decided to host our story instagram due to its features that allows us to show:

  • Immediate events (through instagram story)
  • Cryptic, abstract statements by characters (through instagram posts)
  • Engagement between characters (through instagram comments and likes)
  • A double-life (through the creation of private accounts)


As you go through the following slides, take some time to read through the characters’ instagram accounts and posts. Read their caption, or even search them on instagram to find more details about them.

Try piecing together a story of what you think happened.

Before reading the reveal to find out the truth and intention behind every posts. Enjoy!