In the Beginning (2017) Time-lapse piece, 3840 x 480 LED Screen Short Abstract: The creation of Japan is an old traditional legend narrated time and again. The gods Izanagi and Izanami created what is known today as the islands of the beautiful Japan. In the Beginning is a time-lapse piece that represents that emergence of a new land and… Read more →
FINAL DESIGN: MOCK-UP: Front: Back: Read more →
Task 1. Existing brochure designs x3 These 3 folds and card cut outs are what caught my attention. The above 2 are the ones that had a certain focal point that i quite liked. Especially the top left (square cut out). I liked that when it opened up, it had a focal point that allowed the eyes to flow… Read more →
Below is the link to a pdf of my process. But otherwise I have laid it out on oss below to view. A video below that documents my experimentation as well. PDF link: (Typo1)assignment 4_jeromelau_1 Read more →
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1. Task 1B — Develop Slogan & Moodboard Brainstorm Map! It took me quite a while to gather my thoughts together. Any random thoughts I could think of, i jotted down. And as can be seen in my map, I was trying very hard to come up with slogans that fitted the hospital and the art programme. A few slogans… Read more →
Below is the link to a pdf of my process. But otherwise I have laid it out on oss below to view. A video below that documents my experimentation as well. Process Assignment 3 PDF_jeromelau.1 Read more →
What is the poster communicating? The poster is for a Partying event where there will be live performances. It shows very clearly where and when and how to get the tickets. What emotion does the design elicit? The design has a very fun feel. A little bit of a hippie/hipster feel as well. Looking at the design also makes… Read more →
– Organic FINAL – 18 x 18cm Letterhead (below) Why? How? So for this assignment, I wanted something that would give my letterheads texture. So I kept thinking of materials that people hadn’t used before in their assignment. At first I was thinking of using Coffee beans to create my type, but at the same time, that was quite a… Read more →
– FINAL! – And now we come to the final! As mentioned in my process, this logo is a reflection of how the programme is a fun and exciting adventure for them. It allows them to achieve things that they haven’t tried before. Therefore the mountain and the the paintbrush acting like the “flag” of achievement. The colours used are… Read more →