Visual Communication 1 – G3

TUSK 2

F O L D
6 pages accordion fold

C O L O U R S
Teal + Red
(colour of the vest and the hospital’s colour)

Please click on the thumbnails the colours are off!

Lack of sense of flow, static placement, disjointed, include the photos, take note of margin, lines on the cover of the brochure are too sketchy, think of ways to create rhythm instead of just smacking the photos on the various spreads!

F I N A L D E S I G N

I decided to apply gradient map to the photos as I found it difficult to achieve a sense of unity across the pages of the brochure with the differences in lighting in the photos provided (warm and cool lighting). Hence, I adjusted the photos to red and teal, the only two colours used in the brochure. I made use of lines and holding shapes to achieve a sense of rhythm and flow and to guide the viewer’s eyes across the brochure.

F I N A L B R O C H U R E

white, smooth, 160gsm.

TUSK 1

D E S I G N E X P L O R A T I O N

F O L D I N G
What stood out for me in this design is the method of folding, the flaps on the pages can fold up to form a cube which resembles the logo of Ng Teng Fong General Hospital hahaha.

S E N S E O F F L O W
The sense of flow in the brochure is created by the holding shapes and lines that flows across the pages guiding the viewer’s eyes across the pages.

U N I T Y
Using colours (limiting colour palette) to create a sense of unity.
Repetition of colours (creates a sense of rhythm and unity)

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TUSK 2

D E S I G N E X P L O R A T I O N

[PLEASE CLICK ON THE IMAGE TO VIEW, COLOURS ARE OFF IN THE THUMBNAIL]

W E A R E O N E

B E T H E P A I N T B R U S H

W H E R E C R E A T I V I T Y B E G I N S

Working around with the slogans, I came up with a couple of designs but some of them were inappropriate, like the first.

Keeping in mind the need for my illustrations to be appropriate, I decided to go ahead with the last design as it appears more friendly and captures some qualities of the arts.

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TUSK 1

V I S U A L R E S E A R C H

What is the poster communicating?
It is to warn commuters about the danger of forcing their way through into the train cabin after the buzzer sounds.

What emotion does the poster elicit?
Quirkiness, fun, fresh, youthful.

What makes the poster captivating?
The design is simple and information is kept succinct yet it is able convey the message across to the audience with great clarity. The main focus here is the illustration and the text supports and complements the design without snatching the audiences’ attention hence it making it easy on the eyes.

How did the poster generate visual interest and facilitate readability/legibility?
The use of primary colours as accents against the white background creates visual interest without being too overwhelming and distribution of colours help to guide our eyes across the poster.
The application of text hierarchy is clear in this poster whereby the title of the poster is of heavier than the supporting text.
The colour palette is too limited to the use of primary colours — red, yellow, blue against a white background. The two subjects are suggested through the use of red and blue against the accents of yellow in the background creating a clear distinction.

How do you feel about the approach and execution?
I like the use of a very limited colour palette as it enables you to work with the placement of colours to bring out your design. I appreciate that the illustration is kept minimal yet being able to convey the message across to the audiences.

NOT A POSTER BUT I LOVE IT
ITS SO UGGLEE

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FOUR FINGERS GOT TO GO

First draft

P O I N T S T O N O T E
Scalability, weight of lines, contrast, simplifications
Feedback was that I can invert the positive and negative space so that the design commands more presence and scale up the design. On top of that, many of the details had to go as they were unnoticeable and look like blackheads when scaled down to 50%. e.g. the hands, small paint splatter.
Break up the shape with the limbs of the paint bucket, can be more playful with the positioning of the limbs AND REMOVE THE FINGERS THE FOUR FINGERS

F I N A L D E S I G N

B L A C K & W H I T E

G R E Y S C A L E

C O L O U R

Sticking to the colour scheme of the corporate identity

SOBS MY FOUR FINGERS

Another design that did not make it

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TUSK 3

C O L O U R E X P L O R A T I O N

Sticking to the colour scheme of the corporate identity with the colour red, and keeping in mind the teal vest which the pin will be pinned on, and a yellow colour to complement these two colours and at the same time capturing the spirit of the volunteers — liveliness, fun, excitement.

VEST: Teal Base, Yellow, white and red accents (buttons)

These colours should come together to exude a sense of fun making the volunteers feel proud when wearing the badge and at the same time, appeal to people making them want the badge.

Playing with handwritten font and the chalkduster typeface (readability and scalability) as well as some alterations to the details (playing the the dominating colour and the choice of hue for the accent) and also the application of the different values of the two different hues against the yellow background.

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TUSK 2

T R A N S L A T I N G & E X P L O R I N G D E S I G N

Moving on from the mood board, we were tasked to produce at least thirty concept sketches. It’s pretty straight forward so there really isn’t much to explain or elaborate so I guess here are my designs?

T R A N S F O R M A T I O N

Chameleons are often associated with change, adaptation and transformation, hence I decided to draw on this common association and make use of the image of a chameleon to capture the element of change this programme bring about.

A R T O N T H E M O O O V E

Changing the patches on the cow to paint splatters

S U P P O R T & C O N N E C T I O N

Couldn’t stop my hand from illustrating so whoops

K A L E I D O S C O P E

Making use of the geometric shapes and lines to create patterns as you would observe through a kaleidoscope.

P A I N T B U C K E T & P A I N T B R U S H E S

TUSK 1

I HATE HOSPITALS.

UNEASY.

STERILE.

SMELLS LIKE DETTOL.

I DISLIKE.

BUT. AT LEAST. THANK GOD.

THE WALLS AREN’T PLASTERED WITH “FORCEFUL LAME HEALTHY EDUCATIONAL POSTERS”

THE WALLS WITH THE TEXTILE WORKS. LIKE.

D E S I G N A I M

To design a badge that encapsulates the outgoing and cheerful spirit of the volunteers, and at the same time, make them feel a sense of pride when they wear the badge. The badge has to exude a sense of zestfulness and be easily identifiable.

C O N C E P T O N E
Dynamism

K E Y W O R D S
Zestfulness, liveliness, positivity

M O O D B O A R D

C O N C E P T T W O
Connection

K E Y W O R D S
Weaved, hands, joints, tied

M O O D B O A R D

C O N C E P T T H R E E
Transformation

K E Y W O R D S
Change, shedding, melting

M O O D B O A R D