Sticking to the colour scheme of the corporate identity with the colour red, and keeping in mind the teal vest which the pin will be pinned on, and a yellow colour to complement these two colours and at the same time capturing the spirit of the volunteers — liveliness, fun, excitement.
These colours should come together to exude a sense of fun making the volunteers feel proud when wearing the badge and at the same time, appeal to people making them want the badge.
Playing with handwritten font and the chalkduster typeface (readability and scalability) as well as some alterations to the details (playing the the dominating colour and the choice of hue for the accent) and also the application of the different values of the two different hues against the yellow background.
T R A N S L A T I N G & E X P L O R I N G D E S I G N
Moving on from the mood board, we were tasked to produce at least thirty concept sketches. It’s pretty straight forward so there really isn’t much to explain or elaborate so I guess here are my designs?
T R A N S F O R M A T I O N
Chameleons are often associated with change, adaptation and transformation, hence I decided to draw on this common association and make use of the image of a chameleon to capture the element of change this programme bring about.
A R T O N T H E M O O O V E
Changing the patches on the cow to paint splatters
S U P P O R T & C O N N E C T I O N
Couldn’t stop my hand from illustrating so whoops
K A L E I D O S C O P E
Making use of the geometric shapes and lines to create patterns as you would observe through a kaleidoscope.
THE WALLS AREN’T PLASTERED WITH “FORCEFUL LAME HEALTHY EDUCATIONAL POSTERS”
THE WALLS WITH THE TEXTILE WORKS. LIKE.
D E S I G N A I M
To design a badge that encapsulates the outgoing and cheerful spirit of the volunteers, and at the same time, make them feel a sense of pride when they wear the badge. The badge has to exude a sense of zestfulness and be easily identifiable.
C O N C E P T O N E Dynamism
K E Y W O R D S Zestfulness, liveliness, positivity