Project 3: Research and Development

TUSK 2

F O L D
6 pages accordion fold

C O L O U R S
Teal + Red
(colour of the vest and the hospital’s colour)

Please click on the thumbnails the colours are off!

Lack of sense of flow, static placement, disjointed, include the photos, take note of margin, lines on the cover of the brochure are too sketchy, think of ways to create rhythm instead of just smacking the photos on the various spreads!

F I N A L D E S I G N

I decided to apply gradient map to the photos as I found it difficult to achieve a sense of unity across the pages of the brochure with the differences in lighting in the photos provided (warm and cool lighting). Hence, I adjusted the photos to red and teal, the only two colours used in the brochure. I made use of lines and holding shapes to achieve a sense of rhythm and flow and to guide the viewer’s eyes across the brochure.

F I N A L B R O C H U R E

white, smooth, 160gsm.

TUSK 1

D E S I G N E X P L O R A T I O N

F O L D I N G
What stood out for me in this design is the method of folding, the flaps on the pages can fold up to form a cube which resembles the logo of Ng Teng Fong General Hospital hahaha.

S E N S E O F F L O W
The sense of flow in the brochure is created by the holding shapes and lines that flows across the pages guiding the viewer’s eyes across the pages.

U N I T Y
Using colours (limiting colour palette) to create a sense of unity.
Repetition of colours (creates a sense of rhythm and unity)

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