F  O  L  D
6 pages accordion fold

C  O  L  O  U  R  S
Teal + Red
(colour of the vest and the hospital’s colour)

Please click on the thumbnails the colours are off!

Lack of sense of flow, static placement, disjointed, include the photos, take note of margin, lines on the cover of the brochure are too sketchy, think of ways to create rhythm instead of just smacking the photos on the various spreads!

F  I  N  A  L    D  E  S  I  G  N

I decided to apply gradient map to the photos as I found it difficult to achieve a sense of unity across the pages of the brochure with the differences in lighting in the photos provided (warm and cool lighting). Hence, I adjusted the photos to red and teal, the only two colours used in the brochure. I made use of lines and holding shapes to achieve a sense of rhythm and flow and to guide the viewer’s eyes across the brochure.

F  I  N  A  L    B  R  O  C  H  U  R  E

white, smooth, 160gsm.



Author: JIA ZHEN


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