IDS | Professional Creative Portfolio


Hello! I am Jamie, a visual and interactive designer currently pursuing a Bachelor’s Degree in Design Art. Coming from a background in marketing and experience in graphic design, media art and interaction design, I like to explore the creative possibilities of integrating business, art and design.

I like to explore my limits and push boundaries with different ideas and art direction. I aspire to come up with creative projects for the digital world, exploring new forms of multimedia works, with a touch of interactivity. I believe in design for all, making sure that my works are innovative, relatable and creative.


You can find my other deliverables (resume, cover letter, name card) here


Inkverse, Media Installation (2019)

A piece composed with ink drops and a painting of a landscape scenery along Silk Road. The piece reflects China in a unique way – using a painting technique unique to China’s Four Arts of the Chinese scholar – ink and wash painting. Click here for more details

NO!! Don’t Touch, Graphic Design (2018)

A 3-part project that aims to educate children on child sexual abuse through board games, infographic and information guide. Read more about it here

Gwyn Bubbleglow, Typography (2020)

A diary book of a pixie in a fictional world, Pixie Hollow. The story is based on a childhood game my classmate was obsessed with, which I got to know about after interviewing her. Read more about it here

Stefan Sagmeister, taken from

Although Stefan Sagmeister is a renowned designer worldwide (before Internet came into the picture), he uses Instagram and his personal website to share his works and communicate his brand.

On his Instagram platform, he doesn’t share much about his works. Instead, he acts like a mentor and gives advice to fellow designers that sends him their works for review. On the other hand, his website has tons of details about his branding and creative portfolio. He has a huge line of work that’s put up there, and each with a separate page on the work’s description and sharing his creative process.

In his biography, it isn’t just a biography. He names it “Answers” and it’s more of an FAQ page about him, his studio, his creative practice, and personal life. It’s a very extensive informational page where the viewers get to really understand him as a person and a creative.

FYP | Coconut Tales Review I

Jamie Lim_FYP Review I

Coconut Tales is using the art of storytelling to showcase the bond between grandparents and their grandchildren, retain memories of the past while using art & design to help cope with dementia. Reminiscence therapy guides the story collection process.

Project records stories and moments of a Singaporean’s life of the 1940s – 1980s, contributing to saving Singapore’s intangible heritage.

Engaging elderly Singaporeans in reminiscence have been explored by various organizations but are often conducted with nursing home seniors and youths that do not know each other. Coconut tales bring forth a personal relationship’s bond, connecting family members to engage in reminiscence within a homely environment.

With the exploration of art, storytelling, heritage and technology, the outcome of this project is an immersive art installation that encourages personal perspectives and stories of grandparents to be shared. The project imperative is to record, preserve and continue to engage younger Singaporeans in learning about Singapore’s heritage.

Keywords: Reminiscence, Singapore’s Intangible Heritage, Memories, Family Bonding, Connection


IDS | Creative Industry Report

Stefan Sagmeister, taken from

The designer that I admire is Stefan Sagmeister. He is an Austrian born designer based in New York. He has various roles to his name – graphic designer, visual artist, performance artist, storyteller and typographer, with one of his most notable works being the AIGA Detroit poster.

AIGA Detroit Poster, taken from
Album Covers for Musicians (David Byrne, The Rolling Stones, Lou Reed, Aerosmith & etc.)

He also designed album covers for musicians such as Lou Reed, OK Go, The Rolling Stones, David Byrne, Jay Z, Aerosmith and Pat Metheny. He is the co-founder of Sagmeister & Walsh, a well-known famous design firm. Living by his motto, “Design that needed guts from the creator and still carries of these guts in the final execution,” he creates intriguing and provocative designs that gave the status of graphic designers a redefinition.

Sagmeister & Walsh, taken from

He is really creative on giving innovative and unique art direction for projects, where he does not go with what is available commercially, but produces work that evokes emotions, with a human approach to it. His work ethics is also a point to learn, where he do not just focus on profits, but on projects that he will be happy and love doing.

On top of that, the personal well-being of him as a creative practitioner is also very important for him, where he takes a year-long sabbatical to ensure that he does not lose interest in his passion for creating.

Being an influential figure, he also provides a lot of help and advice for budding designers by giving feedback on their work. He currently has an ongoing series on his Instagram where he uses it as a platform to critique work that people have sent him. It’s very heart-warming to see people within the creative industry offering help to each other to grow their own creative practice, and I enjoy reading the critiques he offers to learn some dos and don’ts myself too.

(303 words)


Famous, G. D. (2018). Stefan Sagmeister: Biography, Designs and Facts. Retrieved September 17, 2020, from

Heller, S. (2013, September 2). Stefan Sagmeister. Retrieved September 17, 2020, from

Sagmeister, S. (2020). Work – Sagmeister Inc. Retrieved September 17, 2020, from

Sagmeister, S., & Walsh, J. (2020). Work – Sagmeister & Walsh. Retrieved September 17, 2020, from

Wikipedia, O. (2020, September 16). Stefan Sagmeister. Retrieved September 17, 2020, from