spongeycoconutz
Usage of calligraphy ink painting motion graphics to showcase the scenery along the Silk Road, with thick abstract strokes.
Till then,
Flazéda!
jamz
x
Task: To conceptualize and create a brochure that’s appropriate for the Singapore Design Week 2019.
Your poster should include the following:
Here’s the digitalised version of the brochure and a video format.
These are videos and pictures of the physical brochure.
Prior to completion, I had a really tough time trying to break out of the grids and the straight lines. I wanted a more interesting fold as I feel that something visually engaging and playful will work really well with a fun fold as well. However the fold restricted me in a manner whereby there are fixed places for certain elements and that got me caught up on how to incorporate the stuff I had to put inside in a manner where it’s cohesive too.
I tried to make sure of the 5 main colours to show cohesiveness between the 2 spreads – yellow, green, blue, purple and pink. By having 2 different background colours, I think that it brings out the contrast as well. I also unintentionally found out that there was another way to read the back spread (you don’t have to fully open the whole thing to read it’s damn sik!!!!)
ALSO, I realised that the fold might be a little hard for the audience to understand. While showing to the class, half my mind was afraid that people might not know how to fold it back!!! But thankfully most of them knew how to.
Visually engaging, front spread the 4 coloured squares opening up to the bigger square and having the slides shows continuity. Brings our eyes to the communal area (middle section which is like the pool)
Fun elements that helps to make it more visually engaging.
Too much text, alignment of the text can be better.
Fold might be a little too complicated.
Although the slogan at the cover breaks when open, it still shows continuity.
Way better than the consultation, issue that I had was resolved. To push the design further, can explore in having Singapore Design Week in the front (beige side) to have more “play” around like Slidin’ with Creativity.
Slides can be more fun as well, as the variations of the slides seem quite similar.
Can have more different curves.
Maybe can have the same colour treatment for the designers’ name.
Overall, I enjoyed doing up the project and if given another week or so, I think it will be a better work!
Till then,
Flazéda!
jamz
x
Task: To conceptualize and create a poster that’s appropriate for the Singapore Design Week 2019.
Your poster should include the following:
This is the look of it after being printed and filtered by apps .
For my Singapore Design Week theme, I wanted to show that design and creativity is fun, playful and colourful. I decided to use a water playground, as playground shows the fun and playful element. By using water playground, I am able to show colourful as there are splashing going on, and it’s pretty similar to the colour run concept, when you go in clean and out filled with colours. I wanted to show that there’s no limit to how creative one can get, and if you’re in the water playground, you can keep hanging around there!
I came up with this slogan to play around with the words of “working” with creativity. But instead of “working”, it’s to slide with creativity, as my work has many slides.
My concept is that the aim of Singapore Design week is to showcase designers and the endless boundary of creativity, there’s no limit to how creative one can get, and creativity is all about being fun and playful! This slogan helps to strengthen my concept as what my slogan means that at this water playground, you will slide with creativity, and the slides you take will eventually lead you to the common pool, where it’s filled with creativity juices / elements. It also enhances the point that creativity and design make life more fun for designers and audience!
We all need a little creativity and design in our life to brighten up our lives!
I never expected so much thought to be put into doing up a poster design, and that as a designer, there are so much more underlying meaning to everything we do, more than what the audience actually depicts. With the meanings we want to show to the audience, we try to make it into a creative, fun and visually engaging artwork. I think that I managed to hit that! However, I think doing up such an illustrative artwork was probably a risk I took, as I am not very well-skilled at illustrations and I was very afraid of it. There are still much more room for improvement for my illustration, and I need to pay a lot more attention to details, especially for artworks as complex as the one I did up. Doing up an illustration, there were many things I had to consider of, and one important one was perspective. I wanted to show a 3D water playground on a 2D platform, and perspective was very important which sometimes I overlooked. But from that, I learnt more about Illustrator functions and how it’s able to help my perspective issues!
Feedback I got from Michael was that my slogan doesn’t really pop up due to the colours I’ve used, and it seems to be fighting with attention with the rest of the elements. There can also be more breathing space for the graphics part, and for the body text, it’s a little too tight on space, compared to the rest of the part. The slides were also a little too big and can afford to be smaller. With that, I tried changing my slogan’s words all into one colour and I think it really stands out more!
Overall, I enjoyed doing this assignment and I’m glad I took the risk of doing an illustrative poster!
Till then,
Flazéda!
jamz
x
Task: To develop graphic forms that convey the notion of hope.The graphics created will be assembled into a hanging mobile for application in a healthcare environment to lighten the atmosphere of the hospital.
Concept: Hope to me symbolizes a dream. I remember hoping for many things when I was young, such as being a Disney princess or be able to fly and etc, and that was the naïve fun young times!
To lighten up the serious and sad mood at the hospital, I wanted my mobile to be more lighthearted and remind them of younger days where we feel that anything could happen, and a magical place where its trouble free! Therefore I aligned my mobile along the theme of “where all magical things happens”
For each graphic form I’ve done up, there is a quote behind it.
These are all hopeful quotes which I want to bring across my mobile, and I think it did! Here’s the graphic forms I’ve used in digital copy
This is the look of the final mobile! It looks way way way better than the previous one hahaha
I shifted the placement of each wizard a little, to show them flying around the castle in different directions.
Catch it being hung up at the ADM Library too!
I think this assignment was more of us trying to thing in graphic forms that’s not very illustrative, to prep us more for logo and branding design. I actually think the toughest part was co-ordinating the colours as it’s hard to keep colours consistent yet showing contrast. I also had a pretty tough time finalizing the graphic forms I want to use, and to make sure that it blended well together, while keeping in mind the positive and negative space. Overall, I had a pretty fun time doing this project!
Till then,
Flazéda!
jamz
x
A typography assignment using our names to illustrate on 4 occupations. I used JAMZ, my nickname, and illustrated the jobs: Post-man, Lantern Painter, Hawker Centre Cleaner & Batik Painter, to address the issue of dying trades & jobs in Singapore’s context.
A zine assignment on exploring a local neighbourhood, and presenting it in an abstract manner. The location I worked on was Ten Courts of Hell, an attraction at Haw Par Villa, and I created a zine to illustrate the punishments of Hell.
Mandatory shot with the assignments!!
Year 1 , Done & Dusted!!!
Till then,
Flazéda!
jamz
x