ILLUS | sexercise research

For the final assignment, we were tasked to come up with an event and were allowed to get creative with it! With that, I decided to work on a theme which will probably NEVER be allowed in Singapore HAHAHA.

The event is called SEXERCISE, and the theme revolves a sex festival where people loves sex and sees it as a form of exercise, rather than just being a form of affection of love.

Target Audience of event:

  1. Adults aged 21 to 30 years old
  2. Love having sex or the concept of sex
  3. Workout fanatics
  4. Interested in meeting other like-minded individuals who are sexually active
  5. Interested in knowing more about sex positions / trying to lighten up sex life

These are the 2 personas I came up with whom will be interested in the event.

I was thinking of having a festival kit for anyone whom signed up for the event / purchased a ticket. Within the festival kit, there will be the invite cards and some essentials that they will probably need during the event! I started conceptualizing on what items to be placed there, and elements for the illustration.

The illustrated items I will be doing are

  1. Invite Card
  2. Festival Kit Box
  3. Wrapping Paper (to wrap the goodies in one)
  4. Condom Boxes
  5. Indiv Condom Packaging
  6. Tissue Box
  7. Guidebook

From there, I came up with a moodboard of the overall vibe I wanted this theme to give off, as well as the illustration style.

The overall vibe I’m going for is a play on sexual humour, adding a little quirky treats here and there. The colour scheme I’m going for is abit “crazy” and vibrant, creating contrasts. I also included a colour of skin, to retain the “human-ness”.

The illustration style I wanted to go with was with the usage of strokes linework and texture in the colouring of the elements. I wanted to show it looking more organic, looking like it’s hand drawn.

I found a variety of sex toys and a photo which shows yoga poses which can also be sex poses. I wanted to use these elements to create patterns for my applied illustrations.

I also found an illustration of alphabets formed by humans, and wanted to reference “SEXERCISE” from there!

I came up with some thumbnail sketches of how my illustrations was going to be, and proceed to develop them.

As I am thinking of doing patterns for my applied illustrations, I didn’t come up with pencil compositions for my items, but pencil sketches of the elements I wanted to input in my illustrations.

From there, I started digitalizing them! Click here for my process!

Till then,

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