For the final assignment, we were tasked to come up with an event and were allowed to get creative with it! With that, I decided to work on a theme which will probably NEVER be allowed in Singapore HAHAHA.
The event is called SEXERCISE, and the theme revolves a sex festival where people loves sex and sees it as a form of exercise, rather than just being a form of affection of love.
Target Audience of event:
- Adults aged 21 to 30 years old
- Love having sex or the concept of sex
- Workout fanatics
- Interested in meeting other like-minded individuals who are sexually active
- Interested in knowing more about sex positions / trying to lighten up sex life
These are the 2 personas I came up with whom will be interested in the event.
I was thinking of having a festival kit for anyone whom signed up for the event / purchased a ticket. Within the festival kit, there will be the invite cards and some essentials that they will probably need during the event! I started conceptualizing on what items to be placed there, and elements for the illustration.
The illustrated items I will be doing are
- Invite Card
- Festival Kit Box
- Wrapping Paper (to wrap the goodies in one)
- Condom Boxes
- Indiv Condom Packaging
- Tissue Box
From there, I came up with a moodboard of the overall vibe I wanted this theme to give off, as well as the illustration style.
The overall vibe I’m going for is a play on sexual humour, adding a little quirky treats here and there. The colour scheme I’m going for is abit “crazy” and vibrant, creating contrasts. I also included a colour of skin, to retain the “human-ness”.
The illustration style I wanted to go with was with the usage of strokes linework and texture in the colouring of the elements. I wanted to show it looking more organic, looking like it’s hand drawn.
I found a variety of sex toys and a photo which shows yoga poses which can also be sex poses. I wanted to use these elements to create patterns for my applied illustrations.
I also found an illustration of alphabets formed by humans, and wanted to reference “SEXERCISE” from there!
I came up with some thumbnail sketches of how my illustrations was going to be, and proceed to develop them.
As I am thinking of doing patterns for my applied illustrations, I didn’t come up with pencil compositions for my items, but pencil sketches of the elements I wanted to input in my illustrations.
From there, I started digitalizing them! Click here for my process!