The Brief: Singapore’s design landscape is evolving. Over the past decades, the types of design practices have expanded and contributed to Singapore’s economy and nation development. The DesignSingapore Council and was set up in 2003 to support and grow the bubbling design sectors. To further celebrate the imagination of design practices, the Singapore Design Week was launched in 2013.
Task: To conceptualize and create a poster that’s appropriate for the Singapore Design Week 2019.
Your poster should include the following:
- Singapore Design Week 2019;
- A Slogan (of no more than five words) that captures and reflects the aims of the event.
- 04-17 March 2019
- Singapore Design Week champions design thought leadership by bringing the design, business, and public policy worlds together to answer how they can intersect better to bring about needed innovation and solutions to build businesses, engage communities and enrich people’s lives. Save the date!
I first drafted out a mind-map and some ideas upon receiving the project brief.
However, I felt that it was too simple and too little information, and I went to work more in-depth on it! I then came up with more detailed ones.
While doing the mind map, I kept my mind and thoughts games, penning down everything I thought of and researched on regarding Singapore Design Week.
But, there was a thought that kept popping up in my mind
does creativity ends? is there a limit to creativity?
And I decided to target on that question I asked myself, as I’m sure that many people ask / think that way too.
From my mind map, I came up with three concepts
I started working more on each individual concept to see what ideas / thoughts I want to direct each concept to.
concept 1 : design playground
This concept is mostly targeted to question of having an end on creativity, and if creative boundaries can be pushed. I feel that this is very relevant to Singapore Design Week as every year, designers try to innovate and come up with fresh and creative concepts. But the audience does not really know the tough times behind the design they see.
Coming up with concepts and executing is not as easy as it seems. We need to constantly update and inspire ourselves to ensure that our creative minds are always working!!
Therefore, having the Singapore Design Week is a way for designers to work to push their creative boundaries to greater height – for their personal value, and also to help Singapore move up the ladder of being a design hub.
I wanted this to be more of an illustrative style and incorporating “SDW” the text if possible, but not in a direct manner.
concept 1 – moodboard
concept 2: design community’s future
This concept is targeted towards the design community and working together for Singapore’s future. It’s a lot on evolving, technological advancement, development and planning.
As it’s related to future, I wanted to work on a theme that is more futuristic – neons / cyberpunk / sci-fi kind of look.
concept 2 – moodboard
concept 3: loveable city
This concept focuses more on societal benefits and the public community of Singapore. Design is used as a movement to express thoughts freely and help with social issues. I want to focus on how design can help enrich people’s lives and gives them an emotional connection.
HOWEVER, I’m having a creative block with execution on this concept and what I have is pretty bad now, but I’m working on it!!!
CONCEPT 3 – MOODBOARD
All these are just a basic summary of my ideas / thoughts and I will proceed to talk about my final concept soon!