As concept 3 was the weakest concept I have, I chose to further work and digitalize on concept 1 & 2, and came up with these.
For Concept 1 (Left), I used slides, to show the fluid movement of design and creativity and to show that it is fun and playful. I also tried to put the title “SDW” inside, by having the slide as S, pool as D and the deck chairs as W.
For Concept 2 (Right), I wanted to use the architecture of Singapore to talk about the advancement of design in Singapore, and to use the neon effect to show futurism.
The humans in concept 1 looks pretty weird as they are all the same and very robotic (hahaha) but it was just a mini draft I did up to show that there will be humans in there!
I should play out more, make it more playful and interesting, and add more colours. As there’s only one slide now, it seems finite instead of endless. If I want to use letters, maybe I should make them into floats.
Concept 2 is definitely a no go and I should just focus on concept 1.
From these feedback, I went back and started drafting a few more layouts for Concept 1.
I decided to focus and digitalize the left sketch as my final as I think that there it shows more creative elements and “fun” due to it being seen as a water playground.
I did it up with stroke on Illustrator first, without adding in colours for the elements.
Next up, I added colours into the elements and started playing around with the fonts.
Amongst all, I preferred Draft 1 and showed it to the class.
Feedback (for draft 1):
Slogan and Singapore Design Week seems to be fighting with each other as they are of same size. Body text can be smaller for breathing space. Can shrink down to lock the space. Can have a greater affinity with creativity, add more creative elements as now there’s too much summer parts. – maybe diving / water splashing / paint.
Can emerge colourful after sliding?
Can have a common pool, as a gathering point where people converge? Pool can be colourful? Shift location of slogan to form it in the pool, can have some humans holding the words. Bring in some of the play.
From the feedback, I tried to incorporate and add in the comments mentioned by everyone.
I came up with a rough draft.
I think the humans holding the boards showing the dates and Singapore design week worked really well, but the pool seems abit weird and messy due to the colours.
I tweaked it around and changed it having a blue pool, and when the humans jump in, there’s extra colours (to show them bringing creativity into the pool)
Initially, I was thinking if I should go ahead with a pale blue background or yellow background, but I think that the yellow background shows more contrast!
I presented the following to the class:
Many preferred the one with the purple slide sliding the words Singapore Design Week. Watch out for the body text, can afford to be smaller, and it’s not as readable now, can be cleaner. There’s too many humans, can cut down for breathing space. Currently very cluttered. As I had orange slides for some and yellow slides, many agreed that yellow slide is better. Can shrink down to 80% of the current artwork, focus more on the main areas. There’s perspective issues for the purple slide, need to work on that. Can shift the placement of the slogan in the pool to make it more fun.
With all the feedback I’ve got, I edited it and am done with my final artwork!
Stay tuned for the next post to see my final work!