VC1 | trip to national design centre

The various type of design practiced encountered are:

VC – Visual Communications
PI – Product & Industrial Design
FA – Fashion & Accessories
EN – Environmental Design

pi – product & INDUSTRIAL DESIGN

fa – fashion & accessories

en – environmental DESIGN
VC – Visual Communications

These are how Visual Communications Design has changed over the years. In the past, design works has a different style, in comparison to current years. The usage of colours seemed more dull, and have a retro towards it. The usage of typography also shows the difference as the fonts used in the past are fonts not as commonly used in current days.

Advertisements and posters are always designed with a tagline/slogan in mind, so that it helps capture the attention of the audience, and supporting the visual graphics.

I found this advertisement relatively interesting and a good way to show the advancement of Singapore. The text wrote “Keep Singapore Clean”, with the graphic of Phillips vacuum cleaner. In today’s context, this advertisement might not be as impactful as it was, due to the advancement of Singapore. Singapore used to be a country that was not very clean and sanitary, as they had tons of trash. However, with Singapore’s advancement, the sanitary and hygiene got better and Singapore is now classified as clean and green. Thus, the advertisement’s tagline of making Singaporean clean will not be as impactful.

future goals/key thrust for design in sg

Singapore might have a chance to be a leading influence on Asian and International Design. They have the potential base to be the base for strategic decision research and development to complement the manufacturing prowess and immense market potential of the Asian markets.

The role of design will be increasingly important and will move up the value chain.

IMPLICATIONS GOALS HAVE ON CURRENT PERCEPTION

It is good that design in Singapore is getting more recognition and value. Having support from Singaporeans is really a huge jump and change for Singapore, as they used to focus more on academics.

Till then,
Flazéda!
jamz
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