It was really exciting to work on this project as I am very keen to produce a little magazine (or rather a booklet) of my own since I was a child. It was fascinating from young to see how pages are arranged in a booklet—before it is printed the sequence doesn’t make any sense.
My previous experience of photographing for a local magazine has given me more insights on magazine production as I will often go over to the designer’s side and take a peek at what they are doing. Currently, I am also photographing for one of the school’s publication, the Nanyang Chronicle and has also given me valuable insights into the editorial world.
Hence, it makes perfect sense to create a zine that is editorial based and creating one based on my recently founded photography business makes even more sense.
The original idea was to create little photography guides that teaches the basics to photography—ISO, Aperture and Shutter Speed. After working on the initial drafts, I realised that it was too technical to put them on paper and would require many page counts to achieve the desired outcome. An instructional video for this purpose will be more appropriate.
Therefore, I realigned my focus to work on promoting myself instead with different features—one on my status of being an Adobe Certified Expert in Photoshop CC, another on my love for photography and another fun article on my special coffee order.
The colour scheme is generated by an online app by manually entering my selected colours—a certain shade of blue and orange. Blue and orange is selected as they are complimentary colours and each have different feel attached to them. Blue is a cool colour and gives serenity, stablity and friendliness while orange is a warm colour that reflects liveliness and zest. Both colours work together to give a refreshing feeling that is dependable.
The images (Logo, Designs, Photographs) in each feature are made or taken by myself to give authenticity to the entire product.
The cover page is designed to look like a commercial magazine in mind. The title of the magazine, Focus, made use of my commercial icon—the yellow circle with a camera vector—to replace it with the letter O. The main subject, a LEGO minifigure that I photographed, is extracted individually and overlay-ed on top of the magazine title. The main subject is placed on the extreme left, to avoid symmetry and is placed according to the rule of thirds. The text are flushed to the right to give balance.
Similar with the rest of the layout you will see later on, hierarchy of elements are carefully thought of, through the use of different sizes to show importance as well as the placement.
The font chosen is also in accordance with the corporate font that I have chosen—Myriad Pro and hierarchy is also put in place through the use of different font styles (Bold, Condensed, etc.) and sizes.
This is the first page created and it is important because it will set the general look for the editorial style for the rest of the pages. This is also the time where I thought of coming up with an information box seen on the bottom right. I made use of the ‘Expert PS’ logo supplied by Adobe and arranged my layout based on that. Due to the size of the actual zine—A5, I have to keep in mind that the text must not be too small if not it will be illegible. I dug out some of my earlier Photoshop works and included here to give context of my history. In this layout, there is no spillover for images to cross over spreads—elements are contained within their respective pages.
In this layout, I decided to go for a change—a change that is subtle yet noticeably different from the previous spread. The main image here is spilled to the next page while the rest of the elements are within their own page. To give distinction between the pages, the first page is covered in solid blue while the second remains as white.
For this feature, I decided to go for a more different change—opting for a full photo spread across both pages. A sidebar is added with a lower opacity to still allow visibility through the main image here. Article title, standfirst and byline is embedded into the main picture and flushed to the right. The information box is also slightly modified to fit into the sidebar.
It was also at this stage that I decided to add in custom page numbering design at the bottom of the pages. Orange on the bottom left and blue on the bottom right. The text is also customised with the magazine title and edition. On the top left is also the Article classification—Feature. People and Special.
On the back page, I decided to include an advertisement for my recently announced graduation photography promotion. The original design is in landscape and I’ve redesigned it in portrait format, kept the original style and have some new elements introduced. The main photograph here is changed as well. There is also some set extension that I did in Photoshop to allow space for the text elements. At the bottom is a gradual fade to allow the brand logo and contact details to be seen more legibly.
Through this Zine project, it is really something enjoyable that sums up the entire Foundation 2D module for the entire year. It puts what we have learnt as well as our previous experience into a form that can be easily enjoyed by all.