Que Sera – Final

Whatever will be, will be.

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I am a Taxi Driver

Design approach:

The main elements of being a taxi driver that I wanted to highlight were the cab signs of Singapore, the car itself, and the beaded seats that all cab drivers seem to use.

For this design, my name is placed on the side of a taxi car. It is meant to feel flatter than the other designs; as though it was floating in space. This gave me room to deliver a clearer message.

I combined the cab sign and the beaded seats to form the typeface, imagining what it would be like if I were to create a whole font series. I made sure to keep the element to a minimum to ensure that the communication would be clear and not possibly confuse.

I made the background to look like the side of a car, specifically a yellow car. We can tell that it is a car with the hint of a wheel on the bottom left. There is also a metallic shine/sheen on the yellow area to enhance the believability that it is a car.

I used the colour yellow for the car because taxi cabs in Singapore are easily identified as being yellow or blue- which is why the cab sign is in the ComfortDelgro blue.

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I am a Professional Wrestler

Design approach:

The main elements of being a professional wrestler that I wanted to highlight were the ring, the championship belt, the tightsthe referee, and the fans.

One thing that I had to be aware of is that I did not want people to mistake this composition as actual wrestling like in the olympics or like UFC (Ultimate Fighting Championship). Because of that, I made the setting less gritty. I even made the tights, yellow.

The typeface looks like actual characters in a scene: J, the wrestling champion, and O, the referee. I distinctly wanted to give this a 3D effect to give it an almost cartoon vibe.  This also gives the font some literal weight, enhanced by the shadows. I chose my setting/background to be off centre to create more dynamism in my composition. This also allowed the typography to have more space. As a result, I have a more balanced composition.

I added diamond shaped camera flashes from the adoring fans to have small accents in the composition to create visual interest. I repeated the heads of the fans to create an in-situ. Just the heads was enough.

I made minimal use of colours. I used mostly greys so that when I did use colour, it would stand out all the more – the funny yellow tights, the red in the ring ropes evoke that sort of fiery passion of both myself, for the job, and of the fans as well.

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I am a Filmmaker

Design approach:

The main elements of being a filmmaker that I wanted to highlight were the clapper board, the camera lens, and the film reel.

I used the elements of the clapper board and camera lens to create the typeface of my name. The camera lens, accompanied by the clapper board make it clear that I am a filmmaker as opposed to a photographer.

I wanted to go against my instincts in this composition. I wanted to really get out of my comfort zone. Even though it was already clear what my future job was, I needed another element to the design, so I used film reel to give a sense of depth, texture, and patterns.

I used the colour brown as a background because I wanted to give a nostalgic/sepia/homely feel to the design. Filmmaking is, after all, where I feel most at home.

Print
I am a Gangster Graphic Designer

Design approach:

The main elements of being a gangster graphic designer that I wanted to highlight were the O$P$ graffiti, and the spray paint.

Though this one had the fewest elements, I felt that the job was specific enough and that I could express this job in ways other than just the elements.

As with the taxi driver design, I imagined what it would be like to create a whole font series with the spray paint. I felt that I made sure that it looks like a spray can/bottle because it is modelled after iconic spray paint brand, Anchor.

With the design of the background, I filled it with the O$P$ sign (with a twist). Instead of having the O$P$ sign be random or clumsily done, it is neatly done in repetition, giving off the idea that it is a graphic designer’s handiwork. The background is tilted at an angle to create dynamism in the composition while not looking messy, another trait of graphic designers.

Choosing the colour red was an obvious choice, but I had to make it look a little more on the bloody side to accentuate the violence that is often associated with gangs.

Signs, symbols, interpretation; pattern; texture; colour