Project 3 Design Research Outcome

Research

[Designers research]

For the five selected artist and their biography, initially, I thought that we needed to find designers that are related to our Design Week theme so I have tried my best to find some designer that has contributed or related to sustainability.

International Designer

1) Peter Busby

Biography

Peter Busby was born in 1952, and graduated with a Bachelor of Architecture from the University of British Columbia in 1977 and established his own practice in 1984, teaming with Paul Bridger to form Busby Bridger Architects in 1986. Busby + Associates Architects followed in 1994, and in 2004, his firm merged with the US firm Perkins+Will to form Busby Perkins+Will. He was appointed Managing Director of Perkins+Will’s San Francisco office in 2012. Peter Busby is renowned nationally and internationally as a proponent and practitioner of green building design. His advocacy for green design, which he considers an ethical commitment, is evidenced across a wide spectrum of endeavor.

2) Natalie Alabama Chanin

Biography

Natalie “Alabama” Chanin is an American fashion designer from Florence, Alabama. She was born and raised in Florence, Alabama. She has a degree in Environmental Design with a focus on industrial and craft-based textiles from North Carolina State University. After graduation, Chanin worked in the junior sportswear industry on New York’s Seventh Avenue, before moving abroad. For the next decade, she worked as a stylist and costume designer, traveling the globe. She is part of the zero-waste fashion movement. Her design company uses 100% organic cotton jersey fabric in their designs, which is sourced sustainably from seed to fabric. Chanin’s “open source” philosophy means that patterns and techniques for her garments are openly available through books and workshops. Alabama Chanin is rooted in the tenets of the Slow design movement. Known for her “eco-chic” designs, Natalie launched the A. Chanin line in 2013. In 2015, she expanded the machine-made garments line to include a home goods collection. 

Local Designer

3) Hanson Ho

Biography

Hanson Ho is an award-winning creative director of Singapore-based design studio H55, which he founded in 1999. Since then, Mr. Ho has created numerous visual identities, brand applications, and publications that have represented Singapore at an international level. These include the visual identity design for the Singapore Pavilion at various Venice Biennales and the Lee Kuan Yew World City Prize. Named one of the top graphic designers in Singapore in The Sunday Times, Mr Ho has received recognition and awards from some of the most prestigious international design competitions including the D&AD in London, Type Directors Club in New York and Tokyo, One Show Design, Creative Circle Awards, and the New York Art Directors Club. Apart from the multiple roles he plays at H55, Mr. Ho is also the curator for Singapore’s Mass Rapid Transit Art in Transit programme for nine of the upcoming Downtown Line (DTL) stations and is managing editor for The Design Society Journal.

4) Nathan Yong

Biography

Furniture designer Nathan Yong is well-known for his career. Having wanted to be a designer since the age of 15, he chose to pursue industrial design at Temasek Polytechnic as he was interested in the forms of products. With an established and growing international profile, Nathan’s designs have been sold in Germany, Denmark, Morocco, and the United States. He has also collaborated with renowned multidisciplinary designers Voon Wong and Benson Saw from the United Kingdom to produce design-conscious furniture that aims to be affordable for all. His relentless pursuit of simplicity and honesty in design has made him one of Singapore’s top designers and has garnered him numerous awards both locally and at the international level, for instance, the Red Dot Award. In 2006, the Break stool garnered a Silver Award at MINES International Design Intelligence and a Bronze Award at the Singapore Furniture Industries Council Furniture Design Award.

4) Olivia Lee

Biography

Singaporean industrial designer Olivia Lee (b. 1985) graduated from Central Saint Martins College of Art and Design in 2008 with First Class Honours. In London, Olivia worked as a designer for Sebastian Bergne. Passionate about education, Olivia finds time outside her professional practice to lecture at institutions such as the National University of Singapore’s (NUS) Division of Industrial Design, Singapore Polytechnic and Nanyang Academy of Fine Arts. She currently teaches History & Theory of Industrial Design and facilitates a luxury retail design platform at NUS.

 

[Fold research]

Before starting the project, I went on to borrowed books about pamphlet folding and looked into some online references for inspirations. Here are some of the fold that I have been considering of that could bring out the flowy rhythm of my initial sustainability poster.

Book – Paper Folding Templates
Wrapped Accordion Fold
Angled Accordion Fold

 

Roll Fold
Pop-up Fold

 

[Sketches & Folds Mock-up]

Here are the three draft folds – Pop-up fold, Angled accordion and Roll fold that I have explored.

1) Pop-up Fold

The first one has a pop-up element to give some surprises. However, as feedback, it was too extra to have the pop-up piece as it doesn’t serve any functional purposes and was just for “decorations”.

 

2) Angled Accordion Fold

The second one, an Angled Accordion Fold was having slanted elements at the top that overlay one on top of another which I find that it would be quite interesting for me to place all my flowy elements at the layers above.  However, again it was too extra to have all the elements decorating the layer above for no reason.

3) Roll Fold

The final one would be the idea of having a simple Roll Fold. Whereby each time as you open up the brochure you could see the linkage and flow of elements from one page to the other. In the end, the Roll Fold seems to be the better option out of all and I have picked that to further explore with it.

Process

I have measured the layout carefully and translated the sketches into digital form.

[Digital Design]

Brochure – Front (ver 1)
Brochure – Back (ver 1)

 

[Black & White Print Mock-Up]

The feedback I have received is that actually there isn’t a need for 4 pages, the last one could be removed. Hence, from a Roll fold becoming to a Tri-fold. The inner side of the page has too much empty space an could have just fit all 5 artists together into one page. Also, I have unconsciously had a separated blob for one of the designers which sends a very wrong visual cue to the audience that it might bring across the information that out of all 5 guests there is one that is the key guest. The portrait of the designers was also not well resolved as it could be more rounded since my style is flowier. Finally, the last back page drawing a map was suggested.

 

[Sketches & Folds Mock-up Version 2]

After making the necessary changes, I was further suggested to border up the portraits etc and play with the position of the portraits too.

[Take away]

Again, I have unknowingly given out the wrong visual cue while designing the graphics and layout. I have learned to be much much more aware of the relationships of positioning the visuals and the messages they convey. Another take away is that when you have too many elements to deal with try to not overdo it as the design should serve a certain form of purpose instead of just for the sake of “decorations”.

Post Presentation Essay

Design Movement Written Report – Post-modernism and Deconstructivism

 

In this essay report, I will be summarizing the design movement of post-modernism and Deconstructivism. I will be covering the origins, characteristics, social influences, relevant art movements and some key works of Post-modernism and Deconstructivism.

Post-modernism movement started off as a reaction against the blandness, cleanliness, functionalism, utopianism, and hostility of modernism. Modernism first started in the 1920s after World War 1, where modernists see traditions as a form of hindering progress. Therefore, they rejected historical style and strive to be more industrialized and beyond simply historical realism (Clahassey, P, 1986). The modernist believed in the rejection of the decorative motif and heavily relied on simplified style. They embraced functionalism and emphasized on the pure material used (Holt, D., 1995). However, such style declined later due to its unrealistic ambitions of overly soulless structure created despite out of its good intention of simplicity and functionality (H, 2011).

As a result, it led to the rise of Post-modernism where it rejects the industrial process, defies definitions, shattered controversial notion about style, bringing about liberation to design. Post-modernism, a movement that represented the imperfect nature of societies and focuses on the complexity and contradictions of human experience. Post-modernism usually uses funny, confrontational, rhetorical or mocking manners to stimulate and bring about self-awareness regarding design itself (Museum, A., & Digital Media, 2013).

One example of Post-modernism would be the Vanna Venturi House by Robert Venturi. Designed for his elderly mother Vanna at Philadelphia, USA in 1964 (Fig.1). Venturi challenged modernist movement issue of simplified solutions by breaking the rules. He introduced a functionless arch on the exterior and has a stairway that leads to nowhere on the interior (Vanna Venturi House, 2018).

 

Fig.1 Vanna Venturi House, 1964, Image retrieved from https://www.archdaily.com/62743/ad-classics-vanna-venturi-house-robert-venturi

 

Another Post-modernism manifestation, Memphis design, was originated in 1981 at Italy. Designer Ettore Sottsass founded Memphis group with other designers to counter modernism. Memphis group aims to make design radical, funny, outrageous and disregard the definition of good taste. Therefore, their style was inspired by the bright colors used in pop art and geometric forms used in art deco (Sari, T., 2018). For example, Ettore Sottsass’s Carlton ambiguous furniture can be seen as shelve, room divider, dresser or all three (Fig.2). It uses brightly colored and disorderly placed partitions as support. Yet, another design movement that led to the popularizing of anti-design reaction (M., n.d.).

 

Fig.2 Ettore Sottsass’ Carlton, 1981, Image retrieved from https://www.dezeen.com/2015/08/03/ettore-sottsass-memphis-group-carlton-storage-unit-tahiti-lamp-postmodernism/

 

Deconstructivism another architectural style of Post-modernism originates from 1988. It encourages freedom of form and complexity in a building rather than strict attention to functional concerns and conventional design elements such as right angles or grids. The term Deconstructivism first appeared as an idea developed by French philosopher Jacques Derrida in the late 1960s. He was an Algerian-born French philosopher that lectured philosophy throughout the world and was best known for developing the theory of Deconstructivism (Britannica, T. E., 2018).

In Derrida’s theory, it criticizes literary, preconceived beliefs about reasons and logic. He believes that text should have multiple interpretations and, therefore, could never exactly mean what it says. He argues that language is non-referential because it refers neither to things in the world nor to our concepts of things. Word is just a signifier, it is meaningless, and it is a physical existence by itself that we input meaning into. Derrida also believes that language is unstable, plural, fluidity, and have a never-ending stream of meanings. Meaning of words and symbols only exist because of the relationships they have with each other. Therefore, he seeks the truth within. Similarly, to the idea of semiotics, the study of non-verbal communication, and how we derive meaning from symbols and word has no connection to its signified concept. Deconstructivist starts to think that since everything does not have a fixed meaning, things should be open to interpretations. After which, the theory was further developed and translated into an architectural style. Deconstructivist decided to break all the rules and make building bend, juxtapose and challenges the ideas of rational order in the architectural building (T.,n.d.).

Deconstructivism first came to public attention in the 1980’s during the Parc de la Villette competition as a result of the winning design by Bernard Tschumi, Derrida, and Peter Eisenman. The style moved away from the past movement ideology of “forms follow function”, “purity of form” and “truth to materials” whereby buildings are designed to be fragmented, with the exploration of asymmetrical geometry that is inspired by Constructivism (Dima. S., 2018).

Deconstructivism took references from Constructivism, a movement where Russian Constructivists believed that art and design should be absorbed into industrial production. Constructivism uses geometric, precise, mathematical method in their work and shows how visual elements such as line, color, and shape possess their own expressive qualities. Such geometric shapes and fragmentations were later applied during the Deconstructivism period (Fer, B.,1989).

Deconstructivism architecture is characterized by a few features that defined its style. Firstly, the shearing of fragmentations, Deconstructivism architectural form tends to blow into loose collections of related fragments. Secondly, it mainly uses non-rectilinear shapes, which distort and dislocate architectural conventional structure. This destroys the dominance of the right angle and the cube by using the diagonal line that cuts through space. Thirdly, the manipulation of the surface, Deconstructivism uses multilayering of planes to suggest multiple interpretations. Lastly, it rejects the idea of perfect form and ornamentation. In summary, Deconstructivism aims to provokes shock, uncertainty, disruption, distortion by challenging and putting juxtaposed elements together to contradict each other in order to challenge traditional ideas of harmony, continuity, and stability in building design (McLeod, M., 1989).

One example to illustrate Deconstructivism style would be the 140,000 square foot building, Museum of Pop Culture, Seattle, designed by Frank Owen Gehry in the year of 2000 (Fig.3). The building is made up of 3000 panels with 21000 individually cut stainless steel and painted aluminum that encased the building. The outer finishing color appearance would change accordingly to different lighting condition or angle viewed. The structure and colors signify the energy and fluidity of music (MoPOP., (n.d.)). Another of Frank Gehry’s example would be the Dancing House, Prague, Czech Republic designed in 1996 (Fig.4). The building resembled a dancing couple, the “dancing lady” shape is supported by 99 concrete panels with different shapes and dimension, coupled with a large twisted metal structure on top of the building (D. (n.d.)). In general Frank Gehry’s style is flowier in motions, making use of curvilinear and deformed geometric forms he aims to express emotions and create a sense of motion with his works (Frank. G & Deconstructivist Architecture, (n.d.)).

Fig.3 Museum of Pop Culture, 2002, Image retrieved from https://www.seattlemet.com/articles/2016/11/16/emp-museum-rebrands-as-museum-of-pop-culture

 

Fig.4 The Dancing House, 1996, Image retrieved from https://www.dancinghousehotel.com/en/

 

Another key Deconstructivism architect would be Zaha Hadid who designed Vitra Fire Station at Weil am Rhein, Germany in the year 1993 (Fig.5). It made uses of sharp, angular, linear and layering a series of such concrete planes to represent a frozen moment of movement. Giving a sense of alertness and ready for action at any time (Zaha Hadid Architects. (n.d.)). Her works usually uses her abstract painting with the influence of avant-garde Russian painters’ style as a platform to inspire her design (Tribe, Y., & S., 2018).

Fig.5 Vitra Fire Station, 1993, Image retrieved from: https://www.artforum.com/print/201606/zaha-hadid-60075

In conclusion, every design movement is a rejection and an improvement of the preceding movement. At a different period, different social, political, philosophical phenomenon shapes and cultivates the way we think, act and react in relation to the people and world around us. Every movement is trying to prove a point and make a statement. However, at the end like the ideology behind Deconstructivism, there is no right answer to which movement is the best as anything can be everything.

 

 

 

 

 

Bibliography

Britannica, T. E. (2018, October 11). Jacques Derrida. Retrieved from https://www.britannica.com/biography/Jacques-Derrida

Clahassey, P. (1986). Modernism, Post Modernism, and Art Education. Art Education, 39(2), 44-48. doi:10.2307/3193006

D. (n.d.). History. Retrieved November 10, 2018, from https://www.dancinghousehotel.com/en/the-hotel/

Dima. S. (2018, August 12). What is Deconstructivism? Retrieved November 10, 2018, from https://www.archdaily.com/899645/what-is-deconstructivism

Frank Gehry & Deconstructivist Architecture. (n.d.). Retrieved November 8, 2018, from https://study.com/academy/lesson/frank-gehry-deconstructivist-architecture.html

Fer, B. (1989). Metaphor and Modernity: Russian Constructivism. Oxford Art Journal, 12(1), 14-30. Retrieved from http://www.jstor.org.ezlibproxy1.ntu.edu.sg/stable/1360263

H. (2011). The Rise and Fall of Modernist Architecture. Retrieved November 8, 2018, from http://www.inquiriesjournal.com/articles/1687/the-rise-and-fall-of-modernist-architecture

Holt, D. (1995). Postmodernism- Anomaly in Art-Critical Theory. Journal of Aesthetic Education, 29(1), 85-93. doi-10.2307/3333520

Kuiper, K. (2018, January 02). Modernism. Retrieved November 10, 2018, from https://www.britannica.com/art/Modernism-art

M. (n.d.). Carlton. Retrieved November 10, 2018, from https://www.memphis-milano.com/collections/furniture/products/carlton

McLeod, M. (1989). Architecture and Politics in the Reagan Era- From Postmodernism to Deconstructivism. Assemblage, (8), 23-59. doi-10.2307/3171013

Museum, A., & Digital Media. (2013, January 31). Victoria and Albert Museum. Retrieved from http://www.vam.ac.uk/content/articles/p/postmodernism/

Muscato, C. (n.d.). Deconstructivism in Architecture: Characteristics. Retrieved November 10, 2018, from https://study.com/academy/lesson/deconstructivism-in-architecture-characteristics.html

Museum of Pop Culture – MoPOP. (n.d.). Retrieved from https://www.seattleattractions.com/seattle-attractions/emp-museum/

Post Modernism Art: Definition, Theory & Characteristics. (n.d.). Retrieved November 8, 2018, from https://study.com/academy/lesson/post-modernism-art-definition-theory-characteristics.html

Sari, T., S., & Tribe, Y. (2018, April 26). How the Memphis Movement Went Against “Good Taste” to Inspire Designers Today. Retrieved from https://mymodernmet.com/what-is-memphis-design/

T. (n.d.). Https://www.tuirennhurstfield.com/deconstruction-semiotics-theatre/. Retrieved November 8, 2018, from https://www.tuirennhurstfield.com/deconstruction-semiotics-theatre/

Tribe, Y., & S. (2018, February 27). Zaha Hadid’s Legacy and Her Top 10 Architectural Masterpieces. Retrieved from https://mymodernmet.com/zaha-hadid-architecture/

Vanna Venturi House. (2018, July 09). Retrieved from https://interactive.wttw.com/tenbuildings/vanna-venturi-house

Zaha Hadid Architects. (n.d.). Retrieved November 8, 2018, from http://www.zaha-hadid.com/architecture/vitra-fire-station-2/

MANIFESTO

 

MANIFESTO

“Rules are mostly made to be broken and are too often for the lazy to hide behind.” A quote by Douglas MacArthur. I felt that design is all about experimenting and creating works that are open for interpretations, which in turn giving the work itself more purposeful meaning. Like the movement of Post-modernism and Deconstructivism, designers started to break the rules and created amazing conceptual works, as object being a physical vessel may just be theoretical and not necessarily functional. People constantly try to define and reason to make everything logical. However, many of the time, there are many things that are unexplainable, and many meanings or words are created by us ourselves in the first place. Too often, most of us just follow but never questioned.

To me, design serves a rhetorical purpose that allows others to think in a different perspective towards our society. By breaking rules and challenging boundaries, it could bring about discourse that creates self-awareness, a different level of thinking and understanding. Therefore, I urge everyone to not be afraid, start taking risks and embrace the unexpected. Only us, the designers have the ability to challenge others conceptually and bring about change.