Aaron Nieh is a Taiwanese Graphic Designer who has won many international graphic design awards. He is an all-rounder designer that has worked on an extensive amount of projects. However, his work mainly centred around two major sectors which are album cover packaging and book cover design. As a graphic designer, he designed 70% of the market’s Chinese album record design for famous artists like Jay Chou, Mayday and Yoga Lin. Initially, Aaron studied Mechanical Drawing, subsequently, he realised his passion for graphic design and eventually studied and graduated with a bachelor’s degree in design from the National Taiwan University of Science and Technology(Sohu, 2019)(YueLin, 2019).
Aaron is a very humble designer. In an interview, Aaron mentioned that “I always hope that the next piece of work will be more exciting than the previous one. I don’t want to ever feel like I’ve created a so-called ‘masterpiece’. I want my future to be exciting and hold unlimited possibilities.” Recently, he even undertakes additional Computational Art classes to explore coding visual possibilities (YiJie, 2020). In Aaron’s design process, he has a tendency to throw away the first few designs concepts as those are common designs that others might think of too (Audrey, 2020). Therefore, we can see that he always is striving for the newest and most unique ideas.
In many of his works, Aaron’s design is really unique and daring. His style is contemporary, minimalistic yet provocative with really bold fonts and colours that sometimes might even give a fluorescent effect which I felt it is not easy to manage or strike a balance with. However, he manages to implement it well and achieving aesthetically pleasing outcomes. Aaron’s is very sensitive when it comes to design and his works have a very strong conceptualization that goes along with his attention to details. When he conveys messages he doesn’t only focus on the visuals but also takes into consideration of the context, material and object chosen to represent information visually and spacially.
As an international multi-award winner, I truly respect how he continues to stay humble and is always keen on exploring new possibilities without limiting himself. I appreciate Aaron’s clever attention to details and the thoughts he put into his works. His sense of minimal design with a fusion of bold colours creates a really well-balanced piece (HereNow, 2018). His beliefs inspire me to be brave and step out of my comfort zone and never limit myself in terms of design. The thoughts and details he put into his work encourage me to be more aware of every aspect that is included in the work I do. His sense of design is something I aspire to learn from and achieve.
Bibliography
Audrey, K. (2020, May 07). 專訪聶永真：這個世界上，有你的同類存在，你並不奇怪｜性別力 Gender Power. Retrieved October 04, 2020, from https://womany.net/read/article/18651
HereNow. (2018, July 18). Taiwanese graphic designer Aaron Nieh talks about Taiwanese Design: HereNow Taipei: 1. Retrieved October 04, 2020, from https://www.herenow.city/en/taipei/article/aaron-nieh/1
Sohu. (2019, May 30). 聂永真：对不美的绝不妥协_设计. Retrieved October 04, 2020, from https://www.sohu.com/a/317615305_720444
YiJie, Z. (2020, June 23). 專訪／聶永真的風格美學設計！從專輯封面到直視社會議題「我還是喜歡做酷的東西」: La Vie. Retrieved October 04, 2020, from https://www.wowlavie.com/Article/AE2000805
YueLin, M. (2019, June 14). 為何大明星都要聶永真？｜天下雜誌. Retrieved October 04, 2020, from https://www.cw.com.tw/article/5001077