2D – And another bites the dust.

My last quote to explore,

So, my little Amélie, you don’t have bones of glass. You can take life’s knocks.

This was when Mr Dufayel told Amelie that she would need to get out of her comfort zone to pursue the man she loves. She cannot wait anymore and she can take it because she isn’t made of glass like Mr Dufayel.

Draft 1. The most literal and banal. Literally you are made of bones, the world will knock you but you won’t break. Obviously it looked too simple.

Draft 2, I then explored the idea of knocking on a skull and what better way to illustrate this than a door knocker. It seemed a little too plain, so I added “people” to knock the door after.

Draft 3, I really liked that this work wasn’t as symmetrical as my previous few works and there was interaction and movement to it. I do feel however, it does not encapsulate the quote anymore.

Out of whim, I created a draft 4, which was a wine glass that was made of bones. It looked more like a chalice, but you get the drift. I did this because I thought wine glasses were fragile and that it being made of bones would augment the idea. However, I did not take into account that I need to show life knocking.

It brings me to draft 5. However, this then makes me feel like “Amelie” personified by the bone wine glass is hurting the glass objects when knocked onto it. It then reverses the idea to Amelie being to strong and hurting Dufayel, which is… incorrect.

Draft 6, I then recalled an idea of repetition to show strength and emphasis. I decided to repeat the broken wine glasses around the bone-glass. In the it shows that no matter what, the glass shatters but the bones remain intact. I guess I made my point here.

After consulting Mimi, she said that my chalice looks too photoshopped and I should make it more crafted instead of a human body. I should also make the glasses smaller to make the chalice stand out.

Using segments of a human skeletal system, I re-crafted the chalice to look more like a glass than a skeletal system. I also used the idea of emphasis to augment the intention of strength. Overall I am quite happy how this turned out. It’s not my usual route to do something like this. I would either go full illustrative or full pattern, but this is a simple idea which resulted from me editing concept execution to be concise.

Post-assignment. I really learnt how to be concise with myself. I need to keep doing that so that I can be a stronger designer, balancing ostentatiousness with good design. I think the pit fall of many people is that they want their works to look pretty and grandeur, but their concept breaks apart and their work needs to be heavily explained. The design no longer speaks for itself.

Overall, I want to reach the level in which people get my work without the need of explanation. They get my intentions and they get my designs.

Foundation 4D : Project 2

I brained stormed with a few words like, necessity and salvation.

When I thought of necessity, I thought of the idea of Singaporean queuing, and I created a draft of Singapore Pools and Hawker Centre queues.

However, I thought the idea carried a connotational message of negativity as the idea of Singapore’s queuing culture was connoted to be negative “kiasuism” & “kiasism”

I also thought of salvation and picnic. But I thought Googling for “People looking up to the sky” was more appropriate.

It created a more optimistic message and the denotational idea of looking up in the sky was very apparent.


Reflection on “Rhetoric of the Image”

Barthes’ Rhetoric of the Image aimed to investigate the necessity of context within an image. Whether analogical representation, or a context is required to interpret images and if the interpretation of images could be decoded using a systematic detailing list of practical, national, cultural, aesthetics to be decoded.

Some key terms and concepts introduced was the idea of the signifieds (meaning) and signifiers (image) and how the idea of semiotics is brought upon via the denotational and connotational. Another concept that struck me was the idea of drawings vs photographs and how the relationship of signs contrasted between these two mediums. Expanding further, Barthes also explain how film is no longer a subset medium of photography but a completely different set of signs.

I do agree as the approach taken for image decoding is dependent on the signs and symbols and how the signified is relative to the signifier. Another concept which I agree would be the the choice of mediums. As stated, there is no drawing without style, as such the stylistic interference would already have a connotation within itself. As such, photographs are purer in providing signs and symbols as opposed to drawing, however, with photography comes with manmade interventions like framing.

In relation to the article by Barthes, the denoted image of the print ad is that of a simple burger, namely the BigMac. However, the use of text has transformed the connotations. The rhetoric used challenges the reader on their toughness to tackle the burger. While meat is usually contextualised with masculinity, the idea of the rhetoric is to influence audience to consume the BigMac to prove their own masculinity. This breakdown would have been impossible without the use of text to supplement the advertisement and thus changing the connoted message within the denoted image of the burger.

This breakdown on the connoted message provided by the text used in the advertisement is further augmented by Barthes’ idea of identifying the message through a list of practical, national, cultural, aesthetics.

Practically, a burger is just an item for consumption and sustenance. However the added context of McDonalds’ provides the idea of fast food and a fast paced consumption rate at an affordable price range. This is further pushed through with the fact that McDonalds’ stemmed from American values in which consumerism, commercialism and capitalism thrives on. The cultural context is then put into play when the rhetoric is used to influence buyers to purchase. The cultural association of beef to masculinity and the idea of the challenging the readers’ manliness is put into play. Furthermore, in terms of aesthetics, the photograph was framed to be in a luxurious red bed setting, which provides an idea of luxury and seduction, thus using human intervention (framing and setting) to give a connoted message as well.