Creating a User Persona for Varoom Magazine:

To be honest, I only realised what an important step this was after  I created the “Anti-user”. Initially, when looking over the themes of ‘fantasy’, ‘activism’ and ‘play’, I got really fixated in illustrating ‘play’ in the form of playing sports and athleticism because I love sports! Sports are so fun! But maybe not to readers of Varoom…

RESEARCH:VAROOM

Some quotes:

• •  Association of Illustrators bi-annual magazine
    
  • interviews, commentary and recommendations
  • “hub of discussion for the illustration community”
  • “a live reflection of zeitgeist in illustration”
  • “the perfect illustration lover gift”
  • industry insight and critical analysis
  • “the essential illustration magazine for creators, commissioners and lovers of great image-making”

From these quotes, I created the ideal user persona of Varoom’s probable target audience. Meet LUCY (Actual illustrator Lucy Kinsley, love her.)

At first as a joke, I wanted to create the Anti-user- this actually turned out to be very insightful as to what I should not be illustrating for Varoom. Meet Linus, definitely not the target user of Varoom.

Varoom Magazine

https://www.dexigner.com/news/8074

Sampler: Varoom #36

3 Editorial Illustrators

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The new issue of @weaponsofreason focuses on the fast-growing problem of inequality, looking at its close relationship with capitalism and examining the many distinct ways it is felt today. Another brilliant piece of publishing from the team at @humanafterallstudio and we’re chuffed to have it in the Stack shop now. (Also, we’re giving 10% off everything in the shop this month with the code JAN2020…)

A post shared by Stack (@stackmagazines) on Jan 9, 2020 at 4:56am PST

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A slow journalism magazine for our tumultuous times, the new issue of @dg_quarterly focuses on the big news stories (and some little ones) from July to September this year, fronted by Shark by @yeahyeahchloe

A post shared by Stack (@stackmagazines) on Dec 5, 2019 at 4:16am PST

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🏀💦 Hello again! 🙋🏼‍♀️ It's been real quiet over here, that's because I just wooorked the whole January. There are some really amazing projects in the pipeline but I'm also happy to have reduced the workload a bit. I drew this basketball player in between, coincidentally I started short before the tragic accident of Kobe Bryant and his daughter Gianna happened. I wanted to finish the piece anyway. Let's see it as a tribute to basketball and especially to female basketball players taking their place on the court. 🏀🖤 Rest in peace, Kobe and Gianna. #basketballgirls #basketballplayer #basketballlovers #basketballwomen #womenbasketball #onthecourt #womeninsports #illustrationartist #womenofillustration #picame #editorialillustration #illustrateyourworld #illustrationdaily #characterillustration #digitaldrawing #adobeillustrator

A post shared by Lisa Tegtmeier (@lisategtmeier) on Feb 3, 2020 at 9:11am PST

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Editorial cover illustration for GQ Germany.

A post shared by Adrian Johnson (@adrianjohnsonstudio) on Jan 14, 2016 at 5:32am PST

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For today’s @nytimes ‘Memento Park’ book review. ‘A valuable painting exposes rifts in a father-son relationship’. AD by the one and only @matt.dorfman

A post shared by Seb Agresti (@seb_agresti) on May 13, 2018 at 10:46am PDT

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Portrait of Ayo Agbonkpolo for @victoryjournal. Ayo, a Nigerian man who was recruited to play basketball on a four-year scholarship at a major University in the States, ended up being the wrong man. He was far from being a skilled basketball player and ended up scoring only 5 points all season. Hilarious and touching article in the latest edition of this beautifully crafted magazine.

A post shared by Seb Agresti (@seb_agresti) on Jun 15, 2018 at 10:53am PDT

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Stop kvetching. Let’s train, as a society, for a healthy, happy mindset. Illustration for @de_volkskrant. Thank you AD @koosjeremiasse!

A post shared by Esther Aarts (@estaaarts) on Feb 24, 2018 at 6:03am PST

https://robertsamuelhanson.com/New-Yorker

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The Meritocracy Trap for @newyorkerart AD Aviva Michaelov #illustration #work #education #newyorker

A post shared by @ robertsamuelhanson on Sep 24, 2019 at 5:31am PDT

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Warm-up exercises for Week 3-5