As I was reading through the article, the concept of phenomenology popped into my head.

Products, in the world of design, have largely been associated with form and function, which gives a direction for the designer to follow, yet would also allow the consideration of the user to escape from the designer’s thought process.

The article mentions a user’s inherit understanding of what is aesthetically pleasing. Although this may seem subjective to the viewer, this highlights what a designer should also consider: the experience of the user and how to encourage the user to use their different senses to engage with their product. The act of engaging with the product allows for a phenomenon to occur between the product and the user, which could potentially allow for greater appreciation for the product that is being engaged with by the user. Such would be the reason why the exploration of user experience has become part of the design process.

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