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CategoryProject 1 Que Sara

Que Sara


Fashion Designer


I wanted to create my own typography for this job. However i wasn’t confident with creating my own font so i decided to adapt the font i found online and change a bit to fit the typeface i wanted. I choose a script font to go with my handmade design.


This is Sweet Sensations font. I feel its too short to be the body of fashion model. Hence i add more length to the straight line of “Y”. Afterwards, i lengthen my initials to make them longer.


I really like this result but this is a lot of work so i probably won’t do it again.

Japanese haute couture is my source of inspiration. I choose bright red because it’s the colour of Japan, the rising sun. I was quite obsessed with the silver for this job. I once dreamed of myself looking in awe at a gorgeous silver dress towering over me. At that time i was drawing dresses for fun and that dream really motivate me to be serious and work towards this goal of becoming a fashion designer. Little did i know my obsession would create a hell of work for me. Spraying these thin light pencil shavings make a big mess in my toilet. I lay them out after taking a long time sharping the pencil and making sure the shavings are clean without any residue from the lead. When i spray it, they fly around. I have to pick them all up and put them in a container and spray it. After that i have to quickly take them out before they stick to the container and let it dry before a second round of spraying to fully coat them.


Sticking them wasn’t easy too. I used a lot of my brain and eyes power to find the perfect piece to match well with my dress design and integrate well with the movement of the letter. I spend a lots of days contemplating which piece should go where so they won’t affect my name’s legibility before sticking them up.


Mimi’s comments: 

  • Red does not go well with silver.

She showed silver haute couture and their dress usually match up will a light pastel colour.

  • The font has to be thinner and longer like fashion magazine typeface.
  • There are too many pieces of pencil shavings and it distract away from text.




This is my final piece. An improvisation from Mimi’s suggestions. For this typography, I incorporated the thin side and serif top that can be found in fashion magazines like vogue and bazaar for a classic and chic. I follow the model body proportion make my lower part of the font long like the model’s legs. The other side of font is inspired by the movement of clothes so it is more f lowly and wavy. As I create clothes with my imagination, I make that font in script style and thought the best medium would be to use the remains of my pencil shaving to create my dress. As my inspiration is from haute couture, their clothes always look elaborate and intricate. I focus on creating texture on some parts of the text so it won’t steal the attention from the main focus which is my name.


Suggestions from presentation day:

  • Pencil rendering of the text would be better to match the pencil shavings to make it as one whole.
  • The head of the fashion models is redundant.
  • The idea of pencil shavings is good.
  • The blue colour is beautiful and suit well. It look “atas”.



3D Installation Artist


When i think of the exhibitions that i visited, there would be white display stand, glass casing and nylon strings to suspend the sculptures.  I researched more on exhibitions piece and this piece really catch my eyes. This artwork is done by Jeongmoon Choi.




It remind me of my first 3D assignment; string art project. When i think back of my first 3D assignment, i also thought of my first 2D ” the dot that went for a walk” assignment. Why not combine both together? Hence i came up with the idea of using nylon string and paint my name on the strings to create an illusion that my name is floating in the mid air.





I created an exhibition space for my name with a box and sewed on it. I used bold sans serif to show my confidence in 3D and took a photo in front view as a draft to show Mimi.


Mimi’s comment:

  • Play with lighting and take more photos to make the my name look more 3D.


That’s exactly what i did.


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Viewing from the top angle create depth because of the shadow contrast, making my name look 3D yet miniature. Hence i decided to go with this because i really like the shadow cast of the box emphasizing my letter “Y” and the nylon strings looked really obvious. The colour i painted is reddish orange to convey my energetic and playful mindset for 3D. However when i painted it on, it layered up and become thicker and turned into red. This isn’t what i wanted. I worried that people would think i got killed and hanged up.





My final piece. Tadass~~ The red changed into blue looked much better and pleasing on eyes. I used shades of blue to achieve hierarchy so my name will be read properly with the “Y” being emphasized in darker shade against light background.







For this job, I created the look of street photography with a layer of camera framing at the people who form my name with the movement of their body. I was lucky to find humans to form my name so clearly. I choose people doing parkour to represent me because they reflect my personality when taking photo; casual, playful and experimental. The landscape i took is Singapore famous Rocher Block that has been demolished. The vivid colours of the building attract my eyes and the negative space in the middle is perfect for my name to stand out.


Before Editing


Images taken from google






As my background is colourful, i changed the clothes’ colour into complimentary colour to make my name pop out from the buildings. My name together form an analogous warm (purple, red, reddish orange) to show my passion for photography; always burning red. The contrast of bright world through the POV of camera against the dull real world show my feelings for photography. Looking through the small rectangular frame make my life more entertaining.  I spend a lot of time dodge and burn to make my name blend into the image to make it look realistic as if i shoot them. I once contemplated should i add more things like aperture, iso to make it more obvious. However i feel that the bright overlay and the viewfinder should be enough to communicate the idea of photographer.

Suggestions from presentation day:

  • Make the viewfinder more obvious
  • Add aperture, iso and more clues to let people know its camera

After the feedbacks, i realised this is afterall visual communication. Its important to let people know in one glance that this is a photographer job.






As astronaut is my wildest dream as a child.  I want to portray it in the eyes of a kid that create his imaginary world of outer space with paper, except i will create this look digitally. Eika Ojala’s style of work is my source of inspiration for this. I was very inspired by the realistic paper cut style and want to challenge myself to achieve this.




I really like japanese style of kiddish cute illustration of using cute emoji faces and short figure with big head. I research on it a lot before recreate this world. Every single objects in my world is thought out carefully. It was actually pretty difficult. I struggled a lot in choosing the right colour to match and creating my own version of object to suit the style I wanted. For a few objects, I did several reiteration to get the look I wanted.






I noticed in Eika Ojala’s work, he used depth to create layers. I achieved it by adding shadow to every object, using different shades of clouds to create forth ground and background and the rocket protruding out from the paper. Texture is added to the object as well to create more paper-like touch to it.



I used both illustrator and Photoshop to create this. Its actually my first time using illustrator. I struggled a lot with the different interface between PS and illustrator. This whole process took me two weeks to finally achieve my image. Looking at this make myself becoming a zombie all worth it. I am so proud of myself that i almost cried. The typeface i created was sans serif and made it broad to resemble the space in the sky.


Suggestions from presentation day:

  • The space between the speed lines should be uniform.
  • It’s better to round the ends of the speed lines.





It does look much better. Thanks for the suggestions, Benjamin!



Research on Various Techniques for Typography


Unconventional Techniques

  • Cassette Tapes


Erika iri5 is an artist best known for her works created using cassette tapes.

The reflective element from the cassette tapes create a shiny, sleek and modern look to the art. Other reflective things i could use for my art can be cd and sweet wrappers.


  • Pencil Shavings


Meghan Maconochie created impressive artworks using pencil shavings.

I love the texture of the pencil shavings! It reminded me of chocolate shavings on a cake and make me feel like eating it. I would probably keep touching this art piece if i get a chance. It give a spiky wild look to the words. I think this material can be explore for my fashion designer job.


Another work by Meghan Maconochie.


  • Staples


Baptiste Debombourg is a French artist who uses a very common office supply item to create some of his works of art: staples.

I never expect staples to be used in such a creative manner. I normally associate staples as organized, orderly and rigid but this art prove that staple can be versatile too.


  • Food


Hong Yi is known for using unconventional materials to create wonderful art. Some of her most famous pieces include a portrait of Adele made from 1500 melted tea lights and a hanging structure of Jackie Chan using chopsticks. She is also known for her adorable food creations.

Food has its own striking colours. Using food to create a story through arrangement and colours is just like Japanese character bento! The visual aesthetics brighten up my mood and make me feel like eating more even if the ingredient is something i dislike.


  • Petals


A petal series done by Hong Yi. The smooth texture of the petals are suitable to create elegant, whimsical fonts.





These 3D illusion typography are done by Lex Wilson.  I love his “love hate” typography. As the flip side of love is hate. The love side is bold and smooth while hate has many flights of stairs very jagged and full of up and downs. Having a negative emotions is always emotionally exhausting to ourselves like the flights of stairs we have to go through, making our life very unstable.




Eiko ojala has a distinct style of creating a digital paper cut effect for all his works. Im going to try out this technique for my astronaut job to create a different world outlook and yet have a childlike touch to it. As astronaut is my first job that i ever dream to become.



Another typography suitable for my astronaut job. I like the black background giving it a mysterious vibe. There are many different fonts making everything look so chaotic. Something i want to avoid in my composition. One thing i notice is the big bubbly “PHD” is placed beside the pink balloon with the sans serif font. The juxtaposition of formal traditional font with the big confident cheerful font make it look amusing. However i dislike swirly font below. Till now i can’t figure out what it say. Imgial seje?


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The metal wires held the words so they can protrude from the wall giving it depth and space. They are important factor to consider for my 3D installation job. Wires are tools often seen in installation to suspend art.



I like the wooden typeface. It look very cute like giftbox containing different present in it.  Another way of emphasize my installation job is to include a corner of the room so audience will know the setting.





This font is so elegant and sophisticated. The petals of the flower resemble the frilly skirt. It is very suitable typeface for fashion designer as it look trendy, exotic and unique. This really blew my mind away. If this is a dress, i will definitely buy it. Well suited for my fashion designer typography.



By placing a bright rectangle in the middle, it “levitate” the middle section creating depth. Our attention is naturally drawn to the middle section because of the contrast.  This can be an idea for my photographer job.



Stéphane Massa-Bida alias Retrofuturs reveals with his series “space relationship” and “elements” his talent for mixing old photographs with typographical inlays which look great. The result is just beautiful and it plunges the viewer into a retro-futuristic world.

Another idea for the photographer job. Using double exposure for the typeface and having a photograph as the background further emphasize my job. As im quite an experimental photographer and like to combine my photos together to create a very unique perspective, this approach will express my experimental side. For the font i will choose one which express playful and quirky.



I am inspire to do this layering effect for my photographer job. The act of looking through the camera to take a photo is just like having a layer of filter between the landscape and me. I had the idea of getting two different colour photo  and each will only be visible under a colour filter just like the below image. However the result i imagined is different from the actual thing. If i were to do that to my photo, the landscape through the filter will look dark and ominous, not the world i envision through my camera.

Hence i decided to stick to simple layering of transparency like the above to get the cheerful, unique look i wanted.





Research on Jobs Typography

The 4 jobs that i feel close to my heart are astronaut, photographer, fashion designer and 3D installation artist.  These are my research for those jobs to better understand this task.




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As the space is vast with different objects, there is different approach to express the this job typeface. The first one is unique with letters looking angular and link up at some point. This remind me of how stars like up together to form a constellation. The second typography has a slightly wide kerning to show the gap in space. I realized the typography for astronaut is either broad or narrow and long. For the narrow and long typeface, it relate back to the shape of the slim long rocket. It usually accompanied with an straight line that extend out from the letter to give the impression of the speed line of the rocket as seen in the third image.




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Double exposure is quite common in photography typeface to integrate text and image together. Using bold Sans Serif and let the image fill up the space in the font. Another approach is to let the nature do the talking which is to take picture of the tree and construct it to fit my name. However i feel that this would be confusing as people would think that the subject matter in the image is your job like i would think its about botanist from the first image above. Combining different font type related to camera and forming the camera itself seem like a cool idea.


Fashion Designer


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I notice how fashion magazines have one side of the typography very thin and the other side bold. They are usually long too. It resemble the body shape of the model with their figure very thin and then they wore clothes so the other side of the font is wide. Most fashion magazine use serifs font. This give a respectable chic look. As i want to be fashion designer, i feel that my typography should be handwritten and express my creativity. Hence i look up on some script font and feel that the wavy portion of the typeface could resemble the movement of clothes in the wind.



3D Installation Artist



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With the additional of wall in the background, it add depth, shadow and space, making the typography more 3D. Its often in bold sans serif to capture people attention even from far.




Typography Research

The finishing touch to a good design is the art of typography. Beautiful magazine design capture people’s attention but what truly make them stay is an interesting content supported with brilliantly executed typography. That’s what i think, so im really interested in learning more about this.



There are some guidelines on creating effective typography.


  • Learn the Basics

The anatomy of a typeface involves very specific jargon, precise measurements and general standards that must be known and respected. As with many forms of design, you can only get away with breaking a rule if you know it well and are doing it intentionally to make a statement.



I am always confused about san-serifs and serifs. Now its the time to familiarize myself with them.





That’s pretty much sum up everything on them. Even though i like serif font more, sans serif give a neat tidy look and is easy to read on the internet. I think that’s the reason why our oss font use sans-serif too.

Serif Vs. Sans: the Final Battle


  • Watch Your Kerning




Tracking is the apply of universal spacing setting between each character.

Kerning allows you to manually adjust the space between two characters.

Inappropriate use of kerning can lead to dangerous misleading of the original intention.


#What’s broken??surprised




For more laughter, go


Leading is the space between the lines of texts.

Every document will require different treatment, but here are some useful generalizations:

  • Long lines of text may require extra leading.
  • Bold face or sans serif type requires more leading.
  • Type set at very small sizes, say 8 point or below, may require extra leading.

Leading affects the density of your page, so if your page seems a bit dark, try adding more leading.

Headlines may require negative leading, where type actually (or almost) overlaps.


  • Be Aware of Font Communication

There is an inherent psychology associated with certain types of fonts. Just like the mini class exercise we did in the first lesson when we had to create typography on our name. I felt like my personality have been exposed and scrutinized by my new classmate. It was quite a scary experience for an introvert me.




  • Alignment


Alignment is an extremely important concept in typography.



Left aligned type is the most common form (note how even this text is aligned to the left) and for a good reason. It’s the most easily legible and gives a nice, neat left edge to the text. When in doubt, left align.


Centered text definitely has a wide variety of uses. Posters, invitations, branding etc. Centered text makes it easy to balance out a bit of type and make for an aesthetically pleasing type arrangement. However, it’s not recommended for larger bodies of type as the lack of a neatly aligned edge makes it tricky for the eye to move from one line to the next.


Just be sure to constantly ask yourself how important readability is vs. the particular aesthetic you might be trying to achieve.No matter which alignment you choose, try to be consistent throughout your design.


  • Size Matters




Trick is to emphasize the keywords, so they will read the important parts as soon as they see the headline, almost as if by accident. When the headline piqued their interest, they are far more likely to take the time to see what this message is all about.


  • Use Typography as Art

Typefaces are meticulously designed and therefore possess an aesthetic that can be a valuable asset to your design arsenal. Never feel as if you’re confined by the structure of existing fonts. Expand on the font shapes to suit your needs. Try adding swirls, texture, blotches, spats, and anything else you can think of to spice up the look of the type.




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