I have mix-feelings when there’s colour in this project. Colours have always excite me. I would lose control of myself and tend to go overboard by using lots of colour. I recalled my portfolio submission on the 2D abstract called “PLAY”. It turned out looking so confusing as i add many different colours and there is no space for the eyes to rest on. Hence, my plan for this task is to limit my colour palette to 3 or 4.

Before that, let me refresh my memory on the COLOUR THEORY.

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Hue is pretty much what we mean by “colour”. All of the primary and secondary colours are hues.

Shade is often thought by us as the light and dark version of a hue. However it is actually the colour you get when you add black to the hue. 

Tint is the opposite of shade. It is when you add white to a hue.

Tone(Saturation) is the intensity of the colour. It is achieve by adding black and white to a hue. Any colour that appear dull is referred to as desaturated.

Colour Connotations

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Blue is the colour of sea and sky. It signify security, trust, stability, loyalty, wisdom, confidence, intelligence, faith, truth, heaven.

Light blue is associated with health, healing, tranquility, understanding, and softness.
Dark blue represents knowledge, power, integrity, and seriousness.

When used together with warm colors like yellow or red, blue can create high-impact, vibrant designs like superman outfit.

*Avoid using blue when promoting food and cooking, because blue suppresses appetite*

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Green is the colour of nature. It symbolizes growth, harmony, freshness, fertility and safety.

Dark green is associated with ambition, greed, and jealousy.
Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional color of peace.

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Red is the colour of fire and blood. It is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

Light red represents joy, sexuality, passion, sensitivity, and love.
Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
Brown suggests stability and denotes masculine qualities.
Reddish-brown is associated with harvest and fall

*Red is a very emotionally intense colour. It make text and image stand out.*

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Yellow is the colour of sunshine. It’s associated with joy, happiness, intellect, spontaneous and energy.

Dull (dingy) yellow represents caution, decay, sickness, and jealousy.
Light yellow is associated with intellect, freshness, and joy.

Light yellow tends to disappear into white, so it usually needs a dark color to highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.

*Never use yellow for man product because they perceive it as a lighthearted, childish colour.*

 

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Purple combines the stability of blue and the energy of red. It symbolizes power, nobility, luxury, ambition, wealth and extravagance.

Light purple evokes romantic and nostalgic feelings.
Dark purple evokes gloom and sad feelings. It can cause frustration.

 

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Orange combines the energy of red and the happiness of yellow. It represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

Dark orange can mean deceit and distrust.
Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.
Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth.

 

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Black is associated with power, elegance, formality, death, evil, and mystery.

*Black gives the feeling of perspective and depth, but a black background diminishes readability.*

White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.

 

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Colour connotations varies in geological culture too.

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Colour Harmonies

Complementary Colours

Complementary color scheme is made up of any two colors which are directly opposite each other.

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These opposing colors create maximum contrast and maximum stability. The high contrast of complementary colours create a vibrant look  especially when used at full saturation. This colour scheme must be managed well so it is not jarring.

How to use it: For best results, place cool colors against warm ones. If you use a warm color as an accent, you can desaturate the opposite cool colors to put more emphasis on the warm colors. Avoid using desaturated warm colors like browns or dull yellows.

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Analogous Colours

Analogous color scheme use colors that are next to each other on the color wheel.

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They are typically used to create a softer, less contrasting design for a serene comfortable feel.

How to use it: Choose one color to dominate while others as accent. Avoid combining warm and cool colors in this scheme.

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Monochromatic Colours

Monochromatic colour scheme use variations in lightness and saturation of a single color.

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It is easy to manage, and always looks balanced and visually appealing. Although it lacks color contrast, it often ends up looking very clean and polished.  However, it can be difficult, when using this scheme, to highlight the most important elements.

How to use it: Use tints, shades, and tones of the key color to enhance the scheme

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Split Complementary Colours

Split complementary colour scheme include one dominant colour and two colors directly adjacent to the dominant colour’s complement.

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This provides the high contrast without the strong tension of the complementary scheme. This created more nuanced color palette than complementary color scheme while retaining strong visual contrast.

How to use it: Use a single warm color against a range of cool colors to put an emphasis on the warm color. Avoid using desaturated warm colors because this may ruin the scheme.

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Triadic Colours

Triadic colour scheme use three colours equally spaced around the colour wheel.

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It offers strong visual contrast while retaining balance, harmony and color richness. It is not as contrasting as the complementary scheme. It can also seem overpowering if all of your colors are chosen on the same point in a line around the color wheel.

How to use it: Choose one colour as background colour and a dark contrasting colour as the dominant color. Use the others as accents by choosing a softer tint.

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Tetradic Colours

Tetradic (double complementary) colour scheme uses four colors arranged into two complementary color pairs.

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This scheme is the richest of all the schemes. It is hard to harmonize; if all four colors are used in equal amounts, the scheme may look unbalanced.

How to use it: If the scheme looks unbalanced, try to subdue one or more colors. Avoid using pure colors in equal amounts.

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