Card and Brochure Designs
The design that intrigued me the most was one made by Origata Design Institute called the Fold IN Fold OUT. The folds are very unique, where the overlapping regions can be interchanged creating different compositions.
The blocks of colour stood out the most to me. Vibrant without looking gaudy. Geometric shapes used, the design is fairly simple and yet there is visual interest. Each shape is a particular colour. It is rather reminiscent of the De Stijl movement. Primary colours are used here together with green and white. The colours work really well together to create a clean simple design.
There is also a book to “Fold IN Fold OUT” that illustrates how the folds work.
Simple fold (angled roll fold), diagonal line on the last page mimics the diagonal cuts of the brochure. Colour of each overlapping side also gives a sense of flow by using colours that get increasingly darker, e.g. white for the front page, light yellow for the middle page and for the last page, almost creates a gradient.
What stood out: choice of colour, mostly yellow with a hint of turquoise. When card is closed, the white cover becomes very prominent due to the difference in scale and contrasts the two small yellow triangles at the corner. The eye is drawn to the perpendicular line where the yellow meets white.
Hilton Worldwide VIP Invitation for the London Olympics. Die cuts usually capture ones’ attention quite a bit; anything that is not of a conventional shape would draw attention. In this case, the card is extremely detailed as well. Accordion.
The cityscape of London, which includes its iconic buildings and structures, has been cut out. The folding method here has been cleverly adopted to create depth. Opening up the card reveals the city layer by layer, encouraging the user to continue opening the card until the last page is reached thereby giving a sense of flow.
Other Folds and resources