Tag: Health Communication

SLOGAN DEVELOPMENT

Coming up with slogans was a challenge, to have something that was catchy and still short enough to fit into the 6 words.

Slogans should not be a phrase that is too straightforward, it should be succinct, catchy and leave the reader curious and earn to continue reading. Something too obvious would probably result in the reader reading the slogan, understanding it and moving on, leaving the rest of the poster unread. A slogan should intrigue a reader.

Below are the three slogans that I settled on after coming up with quite a few.

• beat it before it bites
• When size doesn’t matter
• Zika don’t host a free lunch (preventive measure: insect repellant, prevention from being bitten)

Style of the poster(potential)

• Movie poster (vintage, pop culture, famous movie posters)

Some examples:

• Minimalistic (use of shapes etc.) 

Some examples:

[Above] The Swissted project by Mike Joyce has many minimalistic posters made of geometric shapes, colour and type.

 

Health Communication Posters

Various Examples

Posters of a more graphical style 

Analysis

This poster really sets itself apart from others. It in itself does not look like a conventional poster but resembles a tarot card with a psychedelic feel to it.

Visual interest was created by the use of colours, shades of pink, purple gradient, orange and hints of white, and detailed ornamental borders. There are a myriad of textures and different types of lines and line variation. The poster is filled with many elements, the most prominent figure would be the woman in the middle where attention is then drawn to the center of the page. Radial lines radiating from the middle then draws the eye up to the superhero figures on the top. The use of only women and superheroes does evoke a sense of empowerment which is apt since this poster is targeted towards women.

Information here is easy to locate with a symmetrical poster. The amount of text increases gradually from top to bottom with the bulk of information at the bottom 1/3. Main information has high readability, white on purple without any additional elements surrounding it. Slogans are of bigger point sizes and seen first, main information in smaller point sizes, followed by the hospital name.