For this project I aimed at creating a poster which promoted the quitting of smoking.
At least from personal experience, I’ve come to feel that smoking is a lose-lose scenario for couples, especially those who have one partner who does and the other who doesn’t. Smoking corners people into being torn as to whether they should stay and tolerate the smoke or to leave, and i wanted to create a poster to capture that idea.
In the poster as you can see i myself am juxtaposed to a really small scale. I am the smoker in my own narrative in this poster, and despite my willingness to chase my girlfriend I am unable to let go of the cigarette even though it slows me down. My girlfriend however, in her attempt to look back at me is unknowingly about to fall into an ash pit. This symbolises the catch 22 when it comes to smoking; that no one wins. The slight curve on the top of the rubbish bin also symbolises an uphill battle when it comes to smoking. It is never easy to try and quit, but that does not mean it is not necessary.
Overall I quite enjoyed this project as I had to explore different methods of being able to depict what I wanted to depict as well as simply finding the right orientation for everything and whether or not it looked catchy as a whole.