Here’s the final outcome of project 1!
To view the design process and research, you can click on the links below:
01 Image Making Through Type: Artist Research
01 Image Making Through Type: Ideation and Process
01 Image Making Through Type: Final (this post)
THE JOURNEY OF DREAM JOBS
Tone: Positive
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Sometimes, dream jobs are seemingly impossible due to constrictions and practicality. Nonetheless, going through this identity crisis of being conflicted with what we want is mandatory to find ourselves; in hopes that everything will eventually work out.
THE PATISSIER
In this design, I selected “K” and “T” as my initials. The letterform is mostly incorporated into objects of greater significance, such as, the cracked plate and plastic utensils made for kids.
Due to the angularity of both letterforms, I felt that it is more appropriate to deliberately incorporate them into those objects. As for the choice of case, “K” and “T” had not much of a difference but I went ahead with an upper case “K” and lower case “T” to make the placement of objects more natural. I used counter spaces/positive and negative spaces as form for the letter “K”.
THE ARCHITECT
Atavistic Vestiges After the Rain (1934) by Salvador Dali
In my second design, my creation of an “impossible architecture” was greatly inspired by Salvador Dali’s paintings, which consists of organic shapes. I chose the upper case “K” and lower case “T” in this design. As my letterforms were incorporated into the sticks at the bottom of the structure, to look as though it is barely supporting it, the angularity of both “K” and “T” had helped formed the shape easily. If these letters were curvy instead, the end results would differ quite a bit.
I also used the symmetrical properties of these selected letterforms to create a reflection which says “Kt”. This also ties in with my concept of being in someone else’s shadow as I am blindly following someone else’s dream.
THE TATTOO ARTIST
For this piece, I illustrated a mix of line drawings, a reference from line art tattoos, and vectors. By using contrasting styles, I wanted to portray this dream job as something far from reality and unattainable.
Inspired by Ukiyo-e prints, I used more organic shapes to create my vectors and letterforms. My letterforms, as seen in the red patch of blood and the chain, represents the cultural constrictions this job has. The chain, made using a pattern brush, signifies the constrictions, as though the tattoo artist’s hands are restricted. By using a pattern brush, it helps to make an angular letterform more organic and natural. For the letter “K”, I played with the boldness/thickness of the letterform as it is an organic shape.
THE PACKAGING DESIGNER
This piece was inspired by the memphis art style. It adopts a great a sense of movement it in as I wanted to this piece to look fun and quirky. I particularly picked candies as objects to be packaged as I wanted a similar motif which links to my first dream job – the patissier. The positive message from this is that things will eventually work out and this “Journey of Dream Jobs” is something mandatory so that we are able to find ourselves. Thus, reminding us that even though we might not be able to have that “ridiculous” job we wanted when we were young, it does not mean that you cant work your way around it and do something within your interests.
The letterforms, portrayed in the ribbons, started off looking geometrical. After a few versions, I decided to make the letter “K” look more organic and that it follows the curves of the ribbons which wraps around the box nicely. Altogether, I really wanted to capture the moment of having a job you love; although messy with the tapes still around, it is still bursting with joy and excitement.
Some comments from Joy and my peers:
- colour choices were great and appealing
- nice narrative and vector style
- maybe centralise certain letterforms
- 1st and last composition could have been less distracting
- 2nd composition is good
I had met several challenges while doing this project. Firstly, incorporating the letterforms with consideration was tougher than I thought as I tend to lean towards a more illustrative way to express myself rather than in typography. I also struggled with trying to make the letterform more visible as initially, it was subtle and small in size. All in all, I enjoyed this project as I have learnt many useful illustrating techniques and also learnt about the properties of a letterform on a deeper level.