Assignment 7+8 Part 2+3 (WIP)


Part 2: Start to work on final project proposals – prepare three ideas for a screen-based experience that you’d like to create (it can be speculative). Prepare a slide show to illustrate your ideas. The ideas can be based on any of the field trips done so far or can be something completely new.

Presentation slide here

  1. Order macs through mobile phone to avoid queueing. Pay with cash or nets at the counter. The queue number will be sent to their phones. Perhaps this will be effective if used only during peak hours.

  2. A screen at the bus showing where is the next bus stop; an interactive map at MRT stations and bus stops showing the shortest route to go somewhere and the fare. It should be as simple as possible, so even for the senior citizens who are not tech-savvy could use it.

  3. Real time food waste counter at food courts + the data of how many people can be fed from the waste? This is to discourage people from wasting food.

  4. An online platform that sells everything with no brand. e.g. rice, cooking oil, tomato. This idea is to challenge the visual noise we have today.

Part 3: Find 3 examples of a product/project that you think are good examples of thoughtfully designed user experience. Be prepared to support your choices.

  1. Google Translate

2. Pilot: Smart Earpiece Language Translator

3. MRI that is redesigned for kids

4. Defender 24/7


Assignment 7+8 Part 4: Designing for The Digital Age


Part 4, Reading:CH01_Digital_Age_Goodwin.pdf

Book title: Designing for The Digital Age: How to Create Human-Centered Products and Services

Author: Kim Goodwin

Chapter01: Goal-Directed Product and Service Design

Goodwin attempted to define design as “the craft of visualizing concrete solutions that serve human needs and goals within certain constraints.”

  • Visualizing concrete solutions: the ability to imagine an end product and express it in a tangible way for the builder to accomplish the end result.
  • Craft: neither science nor art.
  • Serve human needs and goals: Good design helps humans accomplish something in an efficient, effective, safe, and enjoyable way.
  • Within certain constraints: constrained by time and cost, etc.

Goal-Directed Design assumes the best way to design a successful product is to focus on achieving goals. This approach was developed by the Cooper’s founder, Alan Cooper.

untitledGoal-Directed Design is a method that will help skilled designers ensure thoroughness, timely execution, and consistently high quality of output. Throughout the design process, the designer will always be in contact with the stakeholders and engineers. This transparency allows the team involved in the project to refine the product through team work until it is finished.

Question 1

How to encourage companies to apply this method to ensure that their product development will run more smoothly using Goal-Directed Design method?

Question 2

Would sticking to this method hinder a designer to work in a very short period of time? As I figure that the framework contains a lot of procedure.

Assignment 7+8 Part 1: “Future World”


Part 1: Write a response to the exhibition “Future World”. Keep in mind the following questions – What is experience design and what are the possibilities of responsive environments? How might this change the way we think about the world around us and the ways that we communicate with each other?

The visit with UX class to Future World exhibition at Marina Bay Sands was not my first time visiting. I had been there a month before. The experience was different as for the second visit, we had a representative from Team Lab give us a tour.

Comparing the two experiences, I definitely became more aware of the possibilities of the exhibition after hearing from the Team Lab rep.

For example, I did not know that I can control the crystal universe star colours using my mobile phone on my first visit. What my friends and I cared about was taking photo of the beautiful scene.

However, my lack of knowledge that I could control the colour animation did not make my experience less enjoyable. I love the sensation of being in the outer space. This installation intrigued my senses: hearing the ambience music, touching the LED strings, seeing the movement of the stars.

Indeed, after knowing that I could participate in customizing the experience from my phone excited me even more. It’s amazing what science and technology can do to create an artistic experience. We do not get to experience these in daily life.

So, what is experience design? Marc Hassenzahl, in his book Experience design: technology for all the right reasons, explains that

Experience Design asserts design not to be about products anymore but about the experiences they deliver. This requires a broadened perspective, with the fulfillment of psychological needs (values), which in turn creates meaning and emotion, as the prime design objective.

Since experience design concerns about how the audience will experience, this Crystal Universe, which is an example of designed experience is very different from conventional artwork, Mona Lisa.


My take is, experience design is immersive and is considerate towards the audiences’ experience. In contrast, a painting is a restricted only for the audience to view. Certainly, Da Vinci did not design how the art viewer should enjoy his artwork.

For now and in the future, we will see more companies changing their approach of reaching their customers by elevating their customer experience. Read more here.