Dictionary: research and purpose


After talking to my friends, Hazmi, Ruzana, and Mai earlier today, I started to think of how to make my brand audit of cafes & restaurants in Singapore be more interesting and unique..

In my earlier dictionary list of words, I have the word EDUCATE. I want to educate non-designer people so that they also can have keener eyes on design. As for designers, they can also benefit from the exercise. The reviews gathered online/offline could be used as a reflection and learning opportunity for everyone,

For this Dictionary project, perhaps, it would be good also if I printed some flash cards with questions for someone to be able to pay more attention to the cafe/restaurant’s branding? Possible questions are:

  1. How does the service make you feel?
  2. What’s the dominant color of this cafe/restaurant?
  3. Where can you find the smallest logo applied at?
  4. … (and 47 more questions variation)

For my FYP, it is a high possibility that I must make an app where people can review the design of a cafe/restaurant brand. At the same time, I will also publish a book containing my interview with cafe/restaurant owners/managers, speaking about their brands..


Resources to help my fyp:

  1. Brand New
    Brand New is a division of UnderConsideration. Its sole purpose is to chronicle and provide opinions on corporate and brand identity work. We cover redesigns and new designs of well-known products, companies, and organizations. Brand New is edited and 99% written by Armin Vit.
  2. Brand Guide

    Brand Guide: Singapore Edition is the first edition of the Brand Guide Series by Foreign Policy Design Group.

    A documentation of the most progressive local brands & a celebration of the visionaries & designers behind them – it is filled with takeaways and anecdotes capturing the vision to fruition of each brand owner.

Calendar: Reflection


This whole process of gathering ambience sound, interview script, photo, and video of Sungei Road Thieves’ Market had me realized that time in Singapore is tracked through the memories of the people who have strong connection of the heritage site…

Conclusion: time, memory, people, and places are the meta keywords for time tracking.

Calendar: raw materials that I have got so far


I have gone to Sungei Road Thieves’ Market, and gathered some materials for my final submission:

  1. PhotosThese photos can be put inside my cassette’s small publication.. Or else, they can be printed as loose cards..

    DSC_0125 DSC_0130 DSC_0131 DSC_0132 DSC_0134 DSC_0136 DSC_0138 DSC_0142

  2. Video

    Perhaps I could play this video, and project it on the screen.. At the same time, the audience could interact with my other materials..

  3. Ambience sound recorded inside a cassette 

    My publication can be in the form of small brochure inside the cassette transparent container.. The publication could contain my interview script and general information about Sungei Besar thieve’s market.

  4. IMG_4858Interview with one of the seller 

    My friend, Hazmi suggested that I might want to write my interview script on the cassette tape, and people can read it by turning the cassette wheel.The following pictures capture my effort to try out his idea. I am planning to print the script on thin paper and roll it inside my cassette.


  5. Free box from one kind uncle from the thieve’s market!

    I can use this to put my collaterals inside.IMG_4857



I have a lot of goods to be put inside. The question is, should I put everything inside, or should I just put one or two that are the most essential?

Timekeeping Project Reflection


I was reading Creative Confidence by Tom Kelley and David Kelley on my way on the MRT. When I arrived at this particular section about “stop planning and start acting,” I realized that this is the lesson that I learned during my group’s effort to make timekeeping device! I was affirmed that it is indeed unlikely that my first trial would be a huge success. What I have to do, at the end of the day, is keep doing and prototyping. Start making! Then, I will get better along the way.



Field Trip Reflection – Time of Others at SAM


A survey of contemporary art from the Asia Pacific Region, Time of Others features works of artists responding to social, historical and geopolitical concerns at this present juncture of living in a more interconnected world today, where notions of boundary, difference and Otherness have also become more complex – excerpted from the exhibition’s brochure. Continue reading