Assignment 3: User Experience of Hawker Centers & Food Courts

Standard

Assignment

Document your observations using a combination of photographs and/or video, audio recordings and notes in your journal. Observe the following: how do customers find what they want, find a place to sit, save a table, choose, communicate what they want and what languages are spoken, how do vendors advertise their products to customers, how do they compete with other vendors? Why might some places be more popular than others? What else do you observe in terms of user behaviors? Carefully observe both customer and vendor behavior and document them. Notice lighting, sounds, smells and other factors and how they might affect the way people experience their environment.