Project 2 (Task 1B: Develop Slogan & Moodboard)


continue from Task 1A

My take on Art and Health program:

Art and Health program is targeted for patients who will be hospitalized for a long period for time, as short-term patients are usually rushed to discharge to not waste resources. Hence my take for the poster should be something the long-term patients can relate to, things that can be found in their surroundings, which is the hospital’s equipment. Reason is because, I want them to believe that whatever is shown in the poster is achievable with their conditions, and they will really be benefited by participating in the program and not something that seem unreachable with their conditions.

Another target audience of the poster are the visitors or the short-term patients that can potentially be the volunteers of the program. The idea is to gain their empathy from the condition of the long-term patient, show them how trapped the patients are feeling. The poster should give a different vibe from the other publicity materials to show the contrast of the life of the patients and a normal life.

Brainstorm map:


Sketches of my designs:

Chosen Slogan: Art Changes Life

Idea 1: A patient participating in Arts and Health program changing sad emoticons to happy emoticons. This show how Arts and Health program can change the life of a gloomy patient.


Idea 2: (Mixed media, Photography with digital illustrations) A patient lying on the hospital bed with fun illustrations around the patient. This show how Arts and Health program can change the low spirits place to a better (fun) place.

continue to task 2

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