Main Concept: Warm Hug
Secondary concept: Energy
Using the first method:
For the literal images, I drew 3 hugging images and from there I chose the ‘hugging’ element and develop it further.
Using the second method:
Feedback: Need to be more simple, incorporate the element of Art. Relevance, Simplicity and Memorable
Hence I try to keep my logo as clean as possible and make it more artsy
- Proposed logo with ionic column. The shaft reminds me of the paint strokes
From the above sketches, I looked back at my previous sketches and try to incorporate it (Energy + Sun), so the logo is more energetic.
Continue to Task 3