Design Artefact 2 Final

“Break the cycle” campaign application
An application will be launched as part of this campaign promoting information on campaign objectives, event updates, customisable profiles and an online apparel trading marketplace.


Application marketplace
Break the Cycle’s marketplace is a platform for consumers to swap their apparels within the community. All they have to do is upload their apparels under “listings” and update what they’re looking for under “wishlist”. The marketplace is a great platform for fashion lovers alike to trade their wardrobe without breaking the bank or buying more apparels they have no need of. This platform will be a long-term initiative that hopes to create a more sustainable circular mindset of recycling apparels and reducing textile waste.

The marketplace is also extremely user-friendly, allowing for easy swapping by product types, range, brands and users. Hence, users will find it easier to navigate and find items that they are looking for. For user profile, users can state their size and style preference. Hence, users can find others within the community with a similar style that they are more likely to swap with.
There is also a my tickets” section which ties in with the swappable bazaar event and users can keep track of the type of clothing they can swap during the event.

I think this campaign application would be a great platform as compared to other online selling applications such as carousell that works on the idea of buying and selling. For online selling platforms, if sellers are unable to sell their apparels, they would most likely donate or dispose of it. On the other hand, by trading their apparels, they are able to lengthen the lifespan of each item of clothing and give it a new lease of life.

Hence, the application would be a great start towards a long-term solution for a sustainable fashion industry.





Design Artefact 1 Final

“Break the cycle” campaign logo and event tags

Break the cycle is a campaign launched as an initiative to promote a more sustainable business model, a platform that allows a longer lease of life for your apparels.

We believe that loved clothes last and we want to create a community that allows for an open exchange of apparels and ideas, to learn to fall in love with your wardrobe or someone else’s. Hence, the campaign hopes to create a circular mindset and culture of upcycling apparels and making conscious fashion decisions.

Campaign logo

The campaign is titled “Break the cycle”, which is to encourage consumers to break away from the current unsustainable cycle of buying and disposing of fast fashion apparels. The logo was designed to resemble that of a recycling logo with a spin of the slogan, “reuse, repair, recycle”. This is to encourage a circular mindset of reusing clothing or buying second-hand clothes, repairing and mending existing apparels and to recycle old apparels responsibly.

Logo Exploration

Conscious Fashion Week
It would be an annual event consisting of a bazaar held at selected tertiary institutions for students to swap their apparels within the local community as well as workshops held for students to learn more about making conscious fashion choices and ways of upcycling their apparels. This will be launched together with the campaign application which will be my second design artefact.

Target Audience
My main target audience would be millennials who are the largest consumers of fast fashion. The swappable bazaar will first be held at tertiary institutions given the nature of this event, it would be more convenient if it was held within a community which allows for an easier exchange of apparels. Furthermore, students in tertiary institutions are one of the largest consumers of fast fashion given its affordability and availability. The event will later be launched to the wider community once more awareness is garnered.

Campaign promotion
In order to garner more participation for this “swappable bazaar” event, tags with information detailing the event will be attached to clothing at popular retail places such as H&M–who already has a conscious fashion line–to promote the application as well as the event itself. Each tag would also come with a short description or “teaser” as to what the campaign is about.


To create a culture of change that currently thrives on an unsustainable system of buying and disposing of clothing. In order to do so, we must begin with ourselves, individual efforts on a collective scale. This starts with thinking differently about the way we buy and wear clothes, to be more mindful of the way we shop and the impacts of our actions. Where our sense of value is not defined by the latest trends, but by the stories behind our clothes so that it becomes an important piece of our wardrobe and is not easily replaceable or disposed of.


Our actions can change everything. We don’t need to boycott fast fashion brands, but we can demand better quality clothes that afford a better quality of life to the people who make them. Demand that each item we choose to buy and wear was made with dignity and made to last.






Infographic Design Final

Through this assignment, I learned a lot more about organising information and hierarchy within texts. It is important to knock out certain information and this can be done through the use of text weight, size, colours, font choice, sequence etc. Also, it is difficult to visually represent information and to find that balance between visual appeal and communicating data. Takeaways from this assignment of organising and structuring information can definitely be applied to future projects. As a whole, I felt that I could have done more to establish clearer hierarchy but I am relatively satisfied with the final outcome and it is a huge improvement from the first draft. 

Infographic Design Process

Fast Fashion Infographic 

  • A fact sheet summarising the impacts of fast fashion on the environment and workers in the apparel industry
  • Solutions for reducing the consumption of fast fashion

The solution
A business model of the future should aim to foster a deeper and longer lasting connection to fewer and better clothes– sustainable, valuable relationship

  • Editing your wardrobe
  • 1) Reevaluate entire wardrobe and rediscover forgotten items or identify repeated purchases
  • 2) Scrutinise clothing into “yes” and “no” piles, and start to declutter your wardrobe
  • 3) Tackle the “no” pile and decide on ways to give your clothes new life– repair, restyle, redesign or disposal
  • 4) Reorganize “yes” pile into the closet – trousers, tops, bottoms etc. to inspire new previously unimagined outfit combinations
  • 5) Document it– make lists, labels or take photos to keep track of your wardrobe
  • Avoid buying new clothes
  • 1) Buying vintage clothing
  • 2) Thrift shopping
  • 3) Swap clothes with a friend
  • 4) Loan/Rent clothes for any occasion– Clothing rental services
  • Think before you shop ( SHOPPING BAGS)
  • 1) Quality over Quantity– quality clothing lasts longer and becomes a long-term investment piece “buy cheap buy twice”
  • 2) Will you really wear it? – if you won’t get at least 30 wears out of it, don’t bring it home
  • 3) There’s always an alternative– borrow, loan or look deeper into your closet
  • 4) Learn how to love them– learn to take care of your clothes better
  • Circular Design – keeping materials in circulation where recovery or future use is anticipated and enabled
  • Circular Resources– designed with recovery in mind
  • Circular material flows– anything that escapes the industrial cycle should aim to do no harm but to be an active nutrient in the system as a whole
  • Circular  systems– eradicate waste altogether
  • don’t BUT IT unless you LOVE IT, and if you love it, you should MEND IT and if you don’t want it, find a responsible way of DISPOSING of IT

Draft 1
Receipt concept of laying out information



  • Too wordy
  • Wardrobe graphic took up too much space, hence not enough space for other information
  • More graphics can be used to illustrate data
  • The weight of typefaces can be switched up to create more hierarchy within the information
  • The orientation of infographic can be switched to landscape so that there is more space to place information

Draft 2


  • Landscape layout works better
  • Crumpled receipt adds visual noise
  • Still lacks some hierarchy amongst the information
  • Play around with colours
  • Background still looks a little flat

Hence, I decided to go with a flat lay of a receipt to create more dimension and reduce visual noise. 


Final Infographic in the next post.