2D Ego: Colour Research




Intensity of colour

Saturation can help add emphasis to a subject.

John Singleton Copley – The tribute money (from ArtRenewal.org)
John Singleton Copley – The tribute money (from ArtRenewal.org)

Jesus stands out from the other figures due to the colours that were added to his clothes.

However oversaturation is something to be avoided. If the colours are too intense there will be too focal point as there are too many things going on in the painting.

Saturation vs Desaturation: It brings out the mood and sets the atmosphere.


Brightness/Darkness of colour

Image result for value art

Value is important as it creates depth and dimension.

Normally we use monochrome or just black and white to study tonal value.

Shadows and Light are often expressed through the manupulation of values.



Pure colour or shade



It is what we normally refer to as “colour”.


Pure Hue + grey (varying amount)


Often tied to Value. (Tonal Value)


Pure Hue + White (varying amount)


Related image

The addition of white may make the hue to appear more to a pastel colour.

Pastle colours often have white as a base hue.


Pure colour + black (varying amount)


Different shades of blue on Adobe color CC.

Image result for monochromatic
Urban Life by Sunnydayze

The use of value brings out space and dimension.

The use of contrast also brings the image into life.

Meaning of Colours:

001 Red:

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Associated with

  • fire
  • violence
  • warfare
  • danger
  • love
  • passion

There are both negative and positive connotation.

Red can actually have a physical effect on people, raising blood pressure and respiration rates. It’s been shown to enhance human metabolism, too.

In design

A powerful accent color.

Can have an overwhelming effect (especially in its purest form)

Great color to use when power or passion want to be portrayed in the design.

  • Brighter versions: more energetic
  • Darker shades: more powerful and elegant.


Nacache Design
illustration on the homepage of Nacache Design’s site

The use of red gives the page energy and vibrancy.


002 Orange:

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Associatied with

  • changing seasons
  • changes
  • movement (in general)
  • creativity
  • energy
  • earth (muted orange)
  • autumn (muted orange)
  • vitality


Sbjct design

Vibrancy and energy are not lost despite the muted orange colour.


003 Yellow:

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It’s associated with

  • happiness
  • sunshine
  • deceit
  • cowardice
  • hope
  • light

Yellow can also associated with danger, though not as strongly as red.

In designs

  • Bright yellow can lend a sense of happiness and cheerfulness.
  • Softer yellows are commonly used as a gender-neutral color.
  • Light yellows also give a more calm feeling of happiness than bright yellows.
  • Dark yellows and gold-hued yellows can look antique, create a sense of permanence.


Kettle, design

The use of light and muted yellow adds vibrancy and liveliness without being overwhelming.


004 Green:

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Associated with:

  • new beginnings
  • growth
  • renewal
  • abundance
  • envy jealousy
  • lack of experience
  • nature

Has the Calming attributes that blue has, but it also incorporates some of the energy of yellow.

In design

A balancing and harmonizing effect, and is very stable.

It’s appropriate for designs related to wealth, stability, renewal, and nature.

  • Brighter greens are more energizing and vibrant
  • Olive greens are more representative of the natural world
  • Dark greens are the most stable and representative of affluence.


Rhythm of Food
Rhythm of Food

Bright kelly green is used to create the refresh look.

005 Blue:



Associated with:

  • sadness
  • calmness
  • responsibility
  • peace
  • spiritual and religious connotations

Light blues can be refreshing and friendly.

Dark blues are more strong and reliable.

The meaning of blue is widely affected depending on the exact shade and hue.

In design

  • Light blues: relaxed and calming
  • Bright blue: energizing and refreshing
  • Dark blues (navy): strength and reliability


Deep Mind
Deep Mind

Blue is used to create a trustworthy and authorivative feel.

006 Purple:

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Associated with

  • creativity
  • imagination
  • loyalty
  • luxury
  • royalty
  • wealth
  • romance (lavendar)

In design

  • dark purples can give a sense wealth and luxury
  • Light purples are softer and are associated with spring and romance.


KIKK Festival
KIKK Festival

Purple is used to highlight the idea of creativity.


007 Black:


Associated with:

  • power
  • elegance
  • formality.
  • evil
  • death
  • mystery
  • rebellion
  • halloween
  • occult
  • mystery

Black, when used as more than an accent or for text, is commonly used in edgier designs, as well as in very elegant designs. It can be either conservative or modern, traditional or unconventional, depending on the colors it’s combined with.

In design

  • Commonly used for typography and other functional parts, because of its neutrality.
  • Black can make it easier to convey a sense of sophistication and mystery in a design.


Anonymous Hamburger Society
Anonymous Hamburger Society

The use of black as a background brings out the subject of the site.

008 White:


Associated with

  • purity
  • cleanliness
  • virtue
  • healthcare industry
  • goodness
  • angels

In design

Considered a neutral backdrop that lets other colors in a design have a larger voice.

  • It can help to convey cleanliness and simplicity, though, and is popular in minimalist designs.
  • White in designs can also portray either winter or summer, depending on the other design motifs and colors that surround it.


Nuno Coelho Santos
Nuno Coelho Santos

The use of white creates a modern aesthetic.

009 Grey:


Assocaited with:

  • moody
  • depressing
  • conservative
  • formal
  • modern
  • mourning
  • professionalism
  • sophisticated

Light grays can be used in place of white in some designs, and dark grays can be used in place of black.

Pure grays are shades of black, though other grays may have blue or brown hues mixed in.

In design

gray backgrounds are very common

gray is often used in typography


For Office USe Only
For Office Use Only

The use of grey gives a clean and formal appearence.

010 Brown:

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Associated with

  • earth
  • wood
  • stone
  • dependability
  • reliability
  • steadfastness
  • nature
  • wholesomeness

In design

  • Brown is commonly used as a background color.
  • It’s also seen in wood textures and sometimes in stone textures. It helps bring a feeling of warmth and wholesomeness to designs.
  • It’s sometimes used in its darkest forms as a replacement for black, either in backgrounds or typography.


Off And On
Off & On Barber Shop

The brown colour creates an old fashioned appearence to create an vintage look.

Color Harmony:


A single hue with different tone/shade/tint.

Colour Palette:

Monochrome color scheme pink

Monochrome color scheme blue


Hermann David S. Corrodi – The ambush (from ArtRenewal.org)
Hermann David S. Corrodi – The ambush (from ArtRenewal.org)
Courtesy of David Munoz Velazquez and Fran Camos
Courtesy of David Munoz Velazquez and Fran Camos


Analogous schemes are created by using three colors that are next to each other on the 12-spoke color wheel.



Colour Palette:




Clément De Ruyter: Irregular flat polygonal organic shapes painted on top of each, creating abstract patterns on these conceptual environments. They boast plenty of details but manage to keep a hierarchy fairly orderly, with some being more important than others, while the use of analogous colours helps make the images feel consistent. The whole thing feels like a dream, a mix of mystical, magical and fantasy, in an abstract way. http://clement-dr.tumblr.com/image/58606272695

Analogous Color Scheme: Colors that are placed next to each other in the color spectrum. Description from pinterest.com. I searched for this on bing.com/images


Triadic schemes are made up of hues equally spaced around the 12-spoke color wheel.

Colour Palette:






Bananas and Tomatoes' Triadic By Rosesaregreen http://design.tutsplus.com/articles/open-the-door-into-the-science-of-color-theory--vector-4048

Courtesy of Ehsan Hassani Moghaddam
Courtesy of Ehsan Hassani Moghaddam



Complementary schemes are created by combining colors from opposite sides of the color wheel.

 Colour Palette:





Logo design by Wiell for Pepper Powered


Split complementary

Colors on either side of the hue opposite the base hue are chosen.

Colour Palette:





Eugene Bidau – A Peacock and doves in a Garden (from ArtRenewal.org)
Eugene Bidau – A Peacock and doves in a Garden (from ArtRenewal.org)


Double complementary

Colour Palette:





Thomas Moran – The autumnal woods (under the trees) from ArtRenewal.org












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