Research

Liquid Motion

There has to be continuity in the motion to drive the visuals in the clip.

Regardless  whether the transitions make sense or not ( whether or not there could be narrative) the transitions has to be fluid and create a sense of motion.

After all, it’s motion graphics.

In this case speed and pacing is essential not only to capture the audience but also to convey ideas.

Perhaps due to quick transitions we can get away with lesser details but I guess it really depends on art direction.

As I poked around on Vimeo I ran into an artist who really caught my attention

Changing Forms

Justin Lemmon

Giant Ant

The use of camera movement creates flow and also continuity.