Concept

The intention of Zine project is to seek my own identity through the essence of Chinese culture – Food. We have developed a complicated custom, which is deeply based on food and determines our social behavior. It also rooted people to the soil they live on, as it is capable to produce abundant food. Especially during Chinese New Year, the reunion dinner calls every Chinese to return home and celebrate a brand new year with plentiful food.

To make the layout more interesting, I introduced elements like lines, and shapes. It also balances with and unifies the photographs and text. And all the elements are offset for the reason of dynamic composition.

FINAL LAYOUT

Back & Cover

IFC & PG 1

PG 2 & PG 3

PG 4 & IBC

A2 back poster

PROCESS

Initial development

Brain Storming

Initial Layout sketches on paper

Mock-up tryout

Tryouts of different layouts on mock-ups

Full spread of A4 mock up

Test Print

Test Print on black&white

Test print on color

Final mock-up with color

Color  and Mateial Testing

Color testing on different scales and materials

Takeaway

In this project, I have learned a new software InDesign for the first time. I also had a chance to try different ways of creating a booklet, which is an enjoyable experience. What’s more, I’m quite interested in playing with images and typography to make a lively and dynamic composition.