Author: Zhang Longfei

Zhang Longfei, is a freelance motion designer and self-taught photographer, born in Chengdu, China.

Week 4 Journal : Sri Mariamman Temple, Singapore

Sri_Mariamman_Temple_2

It was my first time getting so close to a Hindu temple, to which I have never been before.

It is interesting to know that there are many different ritual discipline to follow in the temple as well as its history where Sir Mariamman temple place a significant role of Hinduism in Singapore. And before this presentation, I had no idea what these intricate statues are on the top of gate. Now I can recognise some and made more sense to me religiously and aesthetically.

Kim Kichul Sound Looking-Rain

20150901_1_5_8_1_0_obj9718606_1

Kim Kichul

Kichul Kim denies a typical notion of hearing the sound, and suggests a sound for seeing, which he calls ‘Sound Sculpture’ by molding the stereoscopic nature of sound into a three dimensional presence. The initial works were made in minimal and simplified forms in terms of the installation method and figuration; the pure form meets pure sound without reproduction or modification. For instance, subtle figures combined with sounds of nature or an indistinct note of a bell to reflect waters of the rain, ocean, valley and forest would touch the imagination of the audience. The artist creates a situation for audiences to have synesthetic experiences of both imagining and seeing through unlimited sound filling in the void rather than utterly phrasing a story behind. In his recent works <Sound Drawing> and <Rapport>, Kim invites the audience to make an active interaction of drawing, making sounds and watching movements made by the resonance of their voices.

 

Sound Looking-Rain

1995-2015

Sound installation

Inspired by the Buddhist concept of emptiness, the artist created a minimalist sound collage that mirrors falling rain with speakers and monofilament. The installation toys with viewers’ ability to be present in the moment, accepting the artificiality before them.

b9204b_868bccf1579f40e8b133f5e4885ebc89

Walking Home 2

Screen Shot 2016-02-02 at 9.09.30 PM

Task 2

 

A THOUSAND MILES AWAY
2016
Video

 

A thousand miles away is a photo essay, in which the artist represents us with a collection of photographs implying the intimacy of home. With ambient sounds playing, audience are led to experience different feelings about home with artist together. As a foreigner living in Singapore, the physical home is rather obscure and intangible. It can be represented as a suitcase which is always on the way. Spiritually, home can be established on the relationship, such as family and friends, and the taste of authentic hometown food.

 

 

 

Brief discussion

As playing a very important part in story-telling,  still images sequence provides us a whole framework of the story and allows audience to observe every image in detail, whereas in moving image, audience have to follow the timeline of the video. However,  still images may also make audience confused. Because it will either give too many clues or little hint that could lead to varies of directions. Under some context, because of culture or background difference, sometimes visual is not enough to bring up or recall some emotion. It needs motion or audio to support the visual content. For instance, in my work, I’m using ambient sound as a second narrative form to bridge the cultural gap as well as add a hearing dimension to my work. If you have never heard of how Sichuan dialect sounds or been to a China restaurant, you will experience it when video plays at related images.

SAM visit

Calendars (2020-2096)

IMG_5043

Brief Description

“Calendars” is done during 2004 to 2010 and contains 1001 offset prints with matte lamination. Each print is 30cm x 30cm and represents a page of calendar with a photograph. All pages spread out according to the year and date on 3 walls.

Artist: Heman Chong

Heman Chong (b. 1977, Muar) is an artist, curator, and writer. he lives and works in Singapore.

IMG_5044
screenshot1
Preliminary Read

The first impression of “Calendar” is I was overwhelmed by a massive and huge calendar with many details. When looking closer, I noticed the date and year of each calendar set to future time and there’s no human involved in any photo. Therefore, I thought the artist was raising a question on how environment been affected by human population through time being and empty space. But why it sets in the near future 2020 to 2096 confused me.

Secondary Read

As I read the description,  my initial impression is somehow related to Heman’s work. The project is experimenting with body of time, space and people. The brusque year let us step outside the current circumstance to get a better insight of our common dense spaces and how it influenced and change our identity.  As the description says, the exhibition itself has been recognised as another public space, which becomes another view of others.

It’d be interesting  if every photo has a location tag. So the contrast of uncanny atmosphere will be more amplified.

 

 

Endings

IMG_5009

No Endings

IMG_5020

Brief Description

“Endings” & “No Endings”  were done by Ringo Bunoan in 2013. “Endings” consists of variable size of framed book ending pages, whereas “No endings”  is a book installation, which showcases several books are stacked from the floor to the ceiling, leaning against the wall.

Artist: Ringo Bunoan

Ringo Bunoan (b. 1974, Manila) is an artist, curator, writer and researcher. She lives and works in Manila, Philippines.IMG_5008

IMG_5021

Preliminary Read

It drew my attention as soon as I saw the last words in every frame, which obviously indicates the artist had torn down the ending section of some novels and framed them. I found it interesting in reading the ending, because beginning and ending are the most important and tricky parts in a book. And ending is alway about looking back and regretting what the main character has not done.  So I thought  the artist wants to teach us a lesson. In order to get a regretless and happy ending in life, we have to try our best to get there.

And for the stacked books beside, I didn’t link it to “Ending”. It seems to me like an individual installation with different concept from “Ending”.

Secondary Read

After reading the text, I got a different idea of what Ringo want to convey, which is many possible conclusions of , and in time. Ringo opens up a new way of reading, where audience are allowed to choose what to read and how to end a story. And ending pages are all removed from the books stacked against the wall. Intentionally the book spines are concealed to hide book’s name and author, which symbolises each story anonymous in more than one way. However, I would still suggest that letting audience read those novels will enhance the link between “Endings” and ” No Endings”.

 

Typographic Portrait Problem Process

MINDMAP

mindmap

MY NAMES IS 

night_2

And I’m in insomnia.

michael2

litewrite04

Slow shutter speed of camera creates an illusion of ghosty lines, which can be applied in creating typography.

SKETCHES

phtographer

 

 

BIRTHDAY CARD MAKER

02

01

tumblr_mekp6mJLdN1qzikvbo1_500

I’d like to design birthday card for my friends as a birthday gift. The font is always cursive and elaborated.

SKETCHES

birthdaycard_1

birthdaycard_2

 

 

ARCHITECT

sprint-letters-theme

Screen Shot 2016-01-23 at 2.03.20 PM

25cc63676ab0aae7040f67d850ef0e64

I have a strong obsession on cubic architecture and interior design, which I can apply on my initials “L” & “F”.

 

PILOT 
Arial-Bold

It was inspired by how pilot observes our cities and recognises individual building for reference object or signs.

 

 

MANUAL MAKER

explodedtypec

222e-typography

22a95a8762fc02757f9ddce3968733f0

I was inspired by how manual book has changed the efficiency of work through simple visuals and imageries. Maybe I’ll combine “Architect” and “Manual maker” together as one concept, showing how to build a house.

 

Hello my name is_____

1.TYPOGRAPHY

1.typography

1

Concept

Applying a mixture of Chinese and English letters from my name to represent my identity and imply my strong interest in typography and design.

 

2.ABSTRACT SOLUTION

2.Abstract

2

Concept

Symbol of eye and colorful light rays indicate my desire in exploring and experimenting new things.

 

 

3.CONCEPTUAL

3.Conceptual

3

Concept

Using negative film to represent my favorite hobby ‘Photography’ literally.

EGO

poster
For Ego project, I decided to pursue the style of digital images college. Each single element in the compositions is carefully selected and has its meaning and symbolism. And in each composition, maximal 3 colors will be applied to portray the atmosphere and mood.

 

Reference

 

12

 

 

Concept DevelopmentIMG_3329

 

Test print in small scale

IMG_3336

3

 

Final print in a0 size

Processed with VSCOcam with g3 preset

Processed with VSCOcam with g3 preset

 

 

THAT’S ME

IMG_3330 copy

 

EQUATION

1

 

1_Aggressive

Aggressive

Though born in a semi-free society, I am more aware of social issues which occurred not only in China, but throughout the world. Imageries like high-rise Shanghai buildings, Tankman in Tiananmen Square protest of 1989 and artist Ai Weiwei represent my aggressive concerns towards what has happened in China. Panda also symbolises my hometown where panda lives. And analogous color scheme in this context, including red, yellow and orange, signify passion and revolution.

 

2_open

Open

After moving to Singapore, I was fully exposed to western culture and art, like Pop culture. I started to become more acceptable and open to unfamiliar things. Cool blue and violet color scheme gives a mystical atmosphere.

 

3_That's me

That’s me

ME myself is a mixture and influence of east and west. Panda is the main character in this series as the self portray.

 

 

BETTER ME

IMG_3331

 

EQUATION

2

 

1_hardworking

Hardworking

One of my strength is hardworking. I will put beyond 100% effort in what I’m doing and push myself into higher levels. Computers, pencil box and tablet represent my usual work place. Coffee signifies the long duration of working hours that I spend normally. Monochromatic beige color scheme creates a sense of calm , determination and softness.

 

2_Stressed

Stressed

After realising  the whole calendar is completely occupied by works, I alway feel stressed and frustrated. the symptoms of Insomnia and phobia attacks me. Bottle of sleeping pills containing different kinds of software icons explains the reason why I can’t sleep. On the bottle is the label of a calendar with marks anywhere, which indicates bad time management. Behind are the scribbles saying ‘All work and no play make Jack a dull boy’ from the famous psychological horror movie The Shining, which depicts a man becomes a psychopath and tries to kill his family in a hotel after getting too much stress from his work.

Cool colors like violet, red and blue convey a very cold and uncomfortable mood.

 

3_Better_me

Better me

It would be better if I can balance between life and work and have a much more healthier lifestyle. That’s why, in the composition, there’s a visual harmony fusing working tools and natural forms. Trees have been formed by software icons and birds are from the twitter logo. The panda is cruising around and seems to enjoy his life there.

Complementary color scheme of red and green creates thought the strongest contrast but also the strongest relationship.

 

 

IDEAL ME

IMG_3332

 

EQUATION

3

 

1_confident

Confident

I want to be more confident in many areas, as sometimes I feel less comfortable expressing my ideas and thoughts. I used Renaissance works like Michelangelo’s David as the main subject and Vitruvian Man by Leonardo Da Vinci as the background. Both works indicates the concept of a universal man, a man can do all things if he will.

Green as the dominate color in triadic color scheme portrays the mood of liveness.

 

2_Wisdom

Wisdom

Be knowledgable and creative. I believe creativity is based on your capacity of knowledge. The more you learn, the quicker and deeper idea you can get. The story of God creating and enlightening Adam represents my eager of gaining knowledge. Apple, owl, books and so on signify the concept of wisdom.

Beige as the dominate color in triadic color scheme portrays  a sense of knowledge and calm.

 

3_Ideal me

Ideal Me

As a whole, Triadic color scheme of green, beige and violet creates a high degree contrast but at the same time retrains color harmony. It creates a sense of depth and richness.

The combination of owls wings and David symbolise an ideal me with confidence and wisdom. And the geometric shapes, applied in this series, like square, circle and triangle, indicated my desire to pursue perfection in different fields.

 

 

ME IN FIVE YEARS

IMG_3333

 

equation

4

 

1_married

Married

After 5 years, I picture myself getting married with another half. The wedding will be as simple as it shows.

color scheme of aquamarine and light red best convey the minimalism in mood and style of the wedding.

 

2_professional

Professional

After graduating from school, I also want to be a specialist in typography and UI design, creating decent works for advertising and motion graphics. An myself wedding invitation card is an example of indicating my speciality direction and interest.

 

3_5_years

Me in 5 years

In 5 years time, I hope I can have my own family and house and do what I like. The 3D typographic building and trees portrays my plan in 5 years.

Warm color, red, green and yellows portray a mood of happiness and harmony.