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Category2D Foundation II – G8

Project 3 Zine

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Concept

The intention of Zine project is to seek my own identity through the essence of Chinese culture – Food. We have developed a complicated custom, which is deeply based on food and determines our social behavior. It also rooted people to the soil they live on, as it is capable to produce abundant food. Especially during Chinese New Year, the reunion dinner calls every Chinese to return home and celebrate a brand new year with plentiful food.

To make the layout more interesting, I introduced elements like lines, and shapes. It also balances with and unifies the photographs and text. And all the elements are offset for the reason of dynamic composition.

FINAL LAYOUT

 

Zines_

Back & Cover

Zines_2

IFC & PG 1

Zines_3

PG 2 & PG 3

Zines_4

PG 4 & IBC

A2_layout_back

A2 back poster

PROCESS
Initial development

 

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Brain Storming

 

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Initial Layout sketches on paper

Mock-up tryout
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Tryouts of different layouts on mock-ups

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Full spread of A4 mock up

Test Print
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Test Print on black&white

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Test print on color

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Final mock-up with color

Color  and Mateial Testing
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Color testing on different scales and materials

Takeaway

In this project, I have learned a new software InDesign for the first time. I also had a chance to try different ways of creating a booklet, which is an enjoyable experience. What’s more, I’m quite interested in playing with images and typography to make a lively and dynamic composition.

Point of View

Presentation-

 Works in a presentation layout

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Brainstorming

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Ideas based on subject ‘Bird’

01

Air_strike_A4

Concept

It is a common phenomena that birds always shit on the car surface in an outdoor car park. Because it is normally surrounded by trees, of which branches birds like to rest and build nests on. The front window of the car is chosen to be the birds’ target, which car owners always hate most. Birds fly diagonally and drop the bomb, under a red son, which creates a sense of war tension.

Development

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Different views from car’s inside to outside.

02

Horror_A4

Concept

It was inspired by a movie called “The Birds” by Alfred Hitchcock.It focuses on a series of sudden and unexplained violent bird attacks on the people. Hitchcock is a film director and “The Master of Suspense”. He pioneered many elements of the suspense and psychological thriller genres, like Psycho, Rear Window and Vertigo. The main actress is formed by the birds’ silhouettes from solid black to the scattered shadows, indicating the struggle and harassment are all around and it’s impossible to escape.

Development

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Tryout of different approaches to define horror.

 

 

03

H5N1_A4

 Concept

H5N1 is a highly pathogenic avian (bird) flu virus, occurring naturally among wild aquatic birds worldwide. Though these virus normally infect domestic poultry and other bird and animal species, it becomes severely deadly when infection occurs in human. Bird flu viruses can happen when enough virus gets into a person’s eyes, nose or mouth, or is inhaled. Medical mask and glasses indicate how dangerous H5N1 is and reflection of aggressive flying birds hints the reason of it.  Black and white and high contrast support the anxious atmosphere overall.

Development

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04

Superhero_A4

Concept

Chickens and birds are similar species and look alike overall, especially both of them having two wings.  Ironically, only birds have an ability to fly, which make them more advanced and supreme, comparing to chickens. The idea of flying ability parallels to a supernatural power that superman got. The bird is represented in a symbol of superman, rising up to the sky like God. Yellow light rays draw your eyes to the main subject matter which is in the center.

Development
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Sketches of super bird symbol.

 

 

05

Apple_A4

Concept

Before the release of a new Mac OS X operating system, an animal always come to eyes first, dating back to the first generation. Various types of animals, like tiger, snow leopard, lion and mountain lion have been used as its symbols. It is relatable and possible that Apple will view and plan bird as their potential mascot for next generation of Mac OS X. The overall composition resembles the real Mac OS X releasing page where a bird is super imposed, in an iMac.

Development
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Tryout of different layouts of Apple website.

06

Angrybirds_A4

Concept

Kids born in the 2000s indeed can be referred to a digital generation. It is a period that smartphones and mobile devices comprehensively occupied our life.A video game called ‘Angry Bird’ has attracted millions of people, especially little kids, after first release in 2009. It is a sarcasm that children’s perspective can be manipulated by high-tech product, so in their eyes, real birds should look the same as angry birds that also live in nature.

Development

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Angry bird in different types of birds’ form.

Inspiration

collectives

Inspired by a well-known American graphic designer Saul Bass, who did lots of title designs for film, as well as ‘Naive’ illustration style, which focuses on simple geometrical shapes to convey messages. 

Afterthoughts

I think this project really trained us how to view things in a special perspective as well as allowed me to explore new design approach, using lesser graphical elements to convey messages. Also design is based on the experience. The broader you know, the better and maturer your design is. So sometimes we should take a step out of design and learn other aspects of knowledge.

 

TYPOGRAPHIC PORTRAIT PROBLEM FINAL

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Final Presented works

 

 

01

1

Concept

As a street photographer, I alway like to take a walk on the street and observe interesting scenes. Every one has an unique way of recognising things. An ‘L’ I composed from a building may not be legible to another person. And the most intriguing aspect of the street is the situation is never predictable. For instance, in the letters ‘L’ and ‘E’, a bird and a person emerged simultaneously when I pressed the shutter.

Process

street_letters

Comp_3

Comp_2

Comp_1

Different compositions and bringing up contrast with black background.

 

02

2

Concept

Inspired by the low-shutter speed photography, where the light becomes traceable, I was using a light source as a brush to write my name in Chinese. The line of lights have various widths and weights, depict the essence of Chinese script Calligraphy, which ables to finish one character within one stroke.

 

Reference

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Chinese script calligraphy

 

Australia written with fire sticks Gawler Ranges South Australia

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Slow shutter photography

Process

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Chinese calligraphy requires the character to be squarish and structurally balanced.

 

 

03

3

5

Concept

The intention is to seek the essence of Chinese culture – Food. We Chinese have developed a complicated system and rules about how to eat and what to eat. And even daily greeting also involves ‘food’, like greeting people with ‘have you eaten already?’.

 

Reference

Screen Shot 2016-02-04 at 11.57.52 AM

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Process

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I have chosen some iconic Chinese food, such as dumplings, bao, youtiao, sesame and century egg, to form strokes and shapes. And red chili represent my own taste as well as Sichuan food.

 

 

04

4

Concept

Living under censorship means only positive information about government is accessible to the public. And media, in China, becomes its mouth and agent, filtering, amending and twisting  what is supposed to be right and true. Using newspaper collage indicates the process of how China media works.

 

Reference

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I was inspired by Zhang Dali’s works, showing how China newspaper officials ‘photoshop’ some famous photos back to the 1950s and1960s.

 

Process

news

Different choices of font type

 

Typographic Portrait Problem Process

MINDMAP

mindmap

MY NAMES IS 

night_2

And I’m in insomnia.

michael2

litewrite04

Slow shutter speed of camera creates an illusion of ghosty lines, which can be applied in creating typography.

SKETCHES

phtographer

 

 

BIRTHDAY CARD MAKER

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01

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I’d like to design birthday card for my friends as a birthday gift. The font is always cursive and elaborated.

SKETCHES

birthdaycard_1

birthdaycard_2

 

 

ARCHITECT

sprint-letters-theme

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I have a strong obsession on cubic architecture and interior design, which I can apply on my initials “L” & “F”.

 

PILOT 
Arial-Bold

It was inspired by how pilot observes our cities and recognises individual building for reference object or signs.

 

 

MANUAL MAKER

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222e-typography

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I was inspired by how manual book has changed the efficiency of work through simple visuals and imageries. Maybe I’ll combine “Architect” and “Manual maker” together as one concept, showing how to build a house.

 

Hello my name is_____

1.TYPOGRAPHY

1.typography

1

Concept

Applying a mixture of Chinese and English letters from my name to represent my identity and imply my strong interest in typography and design.

 

2.ABSTRACT SOLUTION

2.Abstract

2

Concept

Symbol of eye and colorful light rays indicate my desire in exploring and experimenting new things.

 

 

3.CONCEPTUAL

3.Conceptual

3

Concept

Using negative film to represent my favorite hobby ‘Photography’ literally.