Works in a presentation layout
Ideas based on subject ‘Bird’
It is a common phenomena that birds always shit on the car surface in an outdoor car park. Because it is normally surrounded by trees, of which branches birds like to rest and build nests on. The front window of the car is chosen to be the birds’ target, which car owners always hate most. Birds fly diagonally and drop the bomb, under a red son, which creates a sense of war tension.
Different views from car’s inside to outside.
It was inspired by a movie called “The Birds” by Alfred Hitchcock.It focuses on a series of sudden and unexplained violent bird attacks on the people. Hitchcock is a film director and “The Master of Suspense”. He pioneered many elements of the suspense and psychological thriller genres, like Psycho, Rear Window and Vertigo. The main actress is formed by the birds’ silhouettes from solid black to the scattered shadows, indicating the struggle and harassment are all around and it’s impossible to escape.
Tryout of different approaches to define horror.
H5N1 is a highly pathogenic avian (bird) flu virus, occurring naturally among wild aquatic birds worldwide. Though these virus normally infect domestic poultry and other bird and animal species, it becomes severely deadly when infection occurs in human. Bird flu viruses can happen when enough virus gets into a person’s eyes, nose or mouth, or is inhaled. Medical mask and glasses indicate how dangerous H5N1 is and reflection of aggressive flying birds hints the reason of it. Black and white and high contrast support the anxious atmosphere overall.
Chickens and birds are similar species and look alike overall, especially both of them having two wings. Ironically, only birds have an ability to fly, which make them more advanced and supreme, comparing to chickens. The idea of flying ability parallels to a supernatural power that superman got. The bird is represented in a symbol of superman, rising up to the sky like God. Yellow light rays draw your eyes to the main subject matter which is in the center.
Sketches of super bird symbol.
Before the release of a new Mac OS X operating system, an animal always come to eyes first, dating back to the first generation. Various types of animals, like tiger, snow leopard, lion and mountain lion have been used as its symbols. It is relatable and possible that Apple will view and plan bird as their potential mascot for next generation of Mac OS X. The overall composition resembles the real Mac OS X releasing page where a bird is super imposed, in an iMac.
Tryout of different layouts of Apple website.
Kids born in the 2000s indeed can be referred to a digital generation. It is a period that smartphones and mobile devices comprehensively occupied our life.A video game called ‘Angry Bird’ has attracted millions of people, especially little kids, after first release in 2009. It is a sarcasm that children’s perspective can be manipulated by high-tech product, so in their eyes, real birds should look the same as angry birds that also live in nature.
Angry bird in different types of birds’ form.
Inspired by a well-known American graphic designer Saul Bass, who did lots of title designs for film, as well as ‘Naive’ illustration style, which focuses on simple geometrical shapes to convey messages.
I think this project really trained us how to view things in a special perspective as well as allowed me to explore new design approach, using lesser graphical elements to convey messages. Also design is based on the experience. The broader you know, the better and maturer your design is. So sometimes we should take a step out of design and learn other aspects of knowledge.