@ School of Arts, Design and Media, NTU
15m by 2m
Media Art Nexus NTU
@ North Spine, NTU
Based on my concept, “new door god”, I planed to design a door god poster. It contains a main god in the center and several elements surrounded.
I chose to use Apple and Steve Jobs as my main visual representation. Replacing the logo to a pear shape adds a subtle pun.
Steve Jobs as fortune god(left) and general(right)
Referencing from how Chinese people worship their ancestor and god, I created Apple-related sacrifices and Ritual tools.
This is the first try-out with all elements, based on traditional fortune god door poster.
Door gods or Menshen（门神） are divine guardians of doors and gates in Chinese folk religions, used to protect against evil influences or to encourage the entrance of positive ones.
The patterns often attract my attention when I pass by. It made me think that something supernatural is guarding the house.
Inspired by Ai weiwei‘s Door gods posters, I want to add some current elements that are more relevant to our generation. Nowadays, there are many new ‘gods’ that we worship to, like Steve Jobs, Elon musk or Jack Ma.
Inspired by a Chinese illustration artist, Song Xiaqi, based in Shanghai. His illustration embraces the tradition and re-touches it with contemporary feelings.
I like how he uses thick strokes and the way he treated each graphical elements.
Another approach is go for abstraction. Since the banner is very long and narrow, abstract patterns will give a strong visual impact.
Based on Aiweiwei’s work, I created a rough styleframe to see if the elements work together on a long narrow panel.