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Project 3 Zine

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Concept

The intention of Zine project is to seek my own identity through the essence of Chinese culture – Food. We have developed a complicated custom, which is deeply based on food and determines our social behavior. It also rooted people to the soil they live on, as it is capable to produce abundant food. Especially during Chinese New Year, the reunion dinner calls every Chinese to return home and celebrate a brand new year with plentiful food.

To make the layout more interesting, I introduced elements like lines, and shapes. It also balances with and unifies the photographs and text. And all the elements are offset for the reason of dynamic composition.

FINAL LAYOUT

 

Zines_

Back & Cover

Zines_2

IFC & PG 1

Zines_3

PG 2 & PG 3

Zines_4

PG 4 & IBC

A2_layout_back

A2 back poster

PROCESS
Initial development

 

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Brain Storming

 

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Initial Layout sketches on paper

Mock-up tryout
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Tryouts of different layouts on mock-ups

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Full spread of A4 mock up

Test Print
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Test Print on black&white

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Test print on color

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Final mock-up with color

Color  and Mateial Testing
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Color testing on different scales and materials

Takeaway

In this project, I have learned a new software InDesign for the first time. I also had a chance to try different ways of creating a booklet, which is an enjoyable experience. What’s more, I’m quite interested in playing with images and typography to make a lively and dynamic composition.

Walking Home 1

Task 1

A THOUSAND MILES AWAY
2016
Prints on paper

 

 

A thousand miles away is a series of  8 printed images, which depicts the concept of home to the artist. As a foreigner living in Singapore, the physical home is rather obscure and intangible. It can be represented as a suitcase which is always on the way. Spiritually, home can be established on the relationship, such as family and friends, and the taste of authentic hometown food. Fellows from the same country speak the same language, share the same jokes and have similar taste. And Food culture has been deeply rooted in Asia. It is popularly said that “民以食为天” which simply means foods are the most important to people.

 

photo_exhib

Project 3: The Library

Timeless

2016

3 framed videos

13 x 18 cm (each)

 

Timeless photo frames are installed on 3 tables of a corner at ADM library. The videos show ordinary phenomena that Singapore residence experience every day, but inexplicably, are partially static and motional and this comparison portrays the time with a surreal and infinite atmosphere.

Furthermore, time seems to be unnoticeable and faster in library relatively, as students concentrate on their work with so much effort, event without noticing time change outside. The artist is eager to juxtapose Singapore life with the idea of timelessness, as life in Singapore cycles forever in summer and we seldom experience natural phenomenon change. Inspired by Zen(襌), The work captured mundane scenes to express the idea of infinity and relativeness of time, to offer the library users to clear their thoughts and to take time off their work at the library.

 

 

Installation

 

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3 Installations

 

 

 

Different loops

 

breakfast--

River

Mrt

wind

 

 

Documentation

 

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Alignment and Measurement

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Holes for earphone’s cable

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Mark making for phone’s placement

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Walking Home 2

Screen Shot 2016-02-02 at 9.09.30 PM

Task 2

 

A THOUSAND MILES AWAY
2016
Video

 

A thousand miles away is a photo essay, in which the artist represents us with a collection of photographs implying the intimacy of home. With ambient sounds playing, audience are led to experience different feelings about home with artist together. As a foreigner living in Singapore, the physical home is rather obscure and intangible. It can be represented as a suitcase which is always on the way. Spiritually, home can be established on the relationship, such as family and friends, and the taste of authentic hometown food.

 

 

 

Brief discussion

As playing a very important part in story-telling,  still images sequence provides us a whole framework of the story and allows audience to observe every image in detail, whereas in moving image, audience have to follow the timeline of the video. However,  still images may also make audience confused. Because it will either give too many clues or little hint that could lead to varies of directions. Under some context, because of culture or background difference, sometimes visual is not enough to bring up or recall some emotion. It needs motion or audio to support the visual content. For instance, in my work, I’m using ambient sound as a second narrative form to bridge the cultural gap as well as add a hearing dimension to my work. If you have never heard of how Sichuan dialect sounds or been to a China restaurant, you will experience it when video plays at related images.

Typographic Portrait Problem Process

MINDMAP

mindmap

MY NAMES IS 

night_2

And I’m in insomnia.

michael2

litewrite04

Slow shutter speed of camera creates an illusion of ghosty lines, which can be applied in creating typography.

SKETCHES

phtographer

 

 

BIRTHDAY CARD MAKER

02

01

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I’d like to design birthday card for my friends as a birthday gift. The font is always cursive and elaborated.

SKETCHES

birthdaycard_1

birthdaycard_2

 

 

ARCHITECT

sprint-letters-theme

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25cc63676ab0aae7040f67d850ef0e64

I have a strong obsession on cubic architecture and interior design, which I can apply on my initials “L” & “F”.

 

PILOT 
Arial-Bold

It was inspired by how pilot observes our cities and recognises individual building for reference object or signs.

 

 

MANUAL MAKER

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222e-typography

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I was inspired by how manual book has changed the efficiency of work through simple visuals and imageries. Maybe I’ll combine “Architect” and “Manual maker” together as one concept, showing how to build a house.

 

EGO

poster
For Ego project, I decided to pursue the style of digital images college. Each single element in the compositions is carefully selected and has its meaning and symbolism. And in each composition, maximal 3 colors will be applied to portray the atmosphere and mood.

 

Reference

 

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Concept DevelopmentIMG_3329

 

Test print in small scale

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3

 

Final print in a0 size

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Processed with VSCOcam with g3 preset

 

 

THAT’S ME

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EQUATION

1

 

1_Aggressive

Aggressive

Though born in a semi-free society, I am more aware of social issues which occurred not only in China, but throughout the world. Imageries like high-rise Shanghai buildings, Tankman in Tiananmen Square protest of 1989 and artist Ai Weiwei represent my aggressive concerns towards what has happened in China. Panda also symbolises my hometown where panda lives. And analogous color scheme in this context, including red, yellow and orange, signify passion and revolution.

 

2_open

Open

After moving to Singapore, I was fully exposed to western culture and art, like Pop culture. I started to become more acceptable and open to unfamiliar things. Cool blue and violet color scheme gives a mystical atmosphere.

 

3_That's me

That’s me

ME myself is a mixture and influence of east and west. Panda is the main character in this series as the self portray.

 

 

BETTER ME

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EQUATION

2

 

1_hardworking

Hardworking

One of my strength is hardworking. I will put beyond 100% effort in what I’m doing and push myself into higher levels. Computers, pencil box and tablet represent my usual work place. Coffee signifies the long duration of working hours that I spend normally. Monochromatic beige color scheme creates a sense of calm , determination and softness.

 

2_Stressed

Stressed

After realising  the whole calendar is completely occupied by works, I alway feel stressed and frustrated. the symptoms of Insomnia and phobia attacks me. Bottle of sleeping pills containing different kinds of software icons explains the reason why I can’t sleep. On the bottle is the label of a calendar with marks anywhere, which indicates bad time management. Behind are the scribbles saying ‘All work and no play make Jack a dull boy’ from the famous psychological horror movie The Shining, which depicts a man becomes a psychopath and tries to kill his family in a hotel after getting too much stress from his work.

Cool colors like violet, red and blue convey a very cold and uncomfortable mood.

 

3_Better_me

Better me

It would be better if I can balance between life and work and have a much more healthier lifestyle. That’s why, in the composition, there’s a visual harmony fusing working tools and natural forms. Trees have been formed by software icons and birds are from the twitter logo. The panda is cruising around and seems to enjoy his life there.

Complementary color scheme of red and green creates thought the strongest contrast but also the strongest relationship.

 

 

IDEAL ME

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EQUATION

3

 

1_confident

Confident

I want to be more confident in many areas, as sometimes I feel less comfortable expressing my ideas and thoughts. I used Renaissance works like Michelangelo’s David as the main subject and Vitruvian Man by Leonardo Da Vinci as the background. Both works indicates the concept of a universal man, a man can do all things if he will.

Green as the dominate color in triadic color scheme portrays the mood of liveness.

 

2_Wisdom

Wisdom

Be knowledgable and creative. I believe creativity is based on your capacity of knowledge. The more you learn, the quicker and deeper idea you can get. The story of God creating and enlightening Adam represents my eager of gaining knowledge. Apple, owl, books and so on signify the concept of wisdom.

Beige as the dominate color in triadic color scheme portrays  a sense of knowledge and calm.

 

3_Ideal me

Ideal Me

As a whole, Triadic color scheme of green, beige and violet creates a high degree contrast but at the same time retrains color harmony. It creates a sense of depth and richness.

The combination of owls wings and David symbolise an ideal me with confidence and wisdom. And the geometric shapes, applied in this series, like square, circle and triangle, indicated my desire to pursue perfection in different fields.

 

 

ME IN FIVE YEARS

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1_married

Married

After 5 years, I picture myself getting married with another half. The wedding will be as simple as it shows.

color scheme of aquamarine and light red best convey the minimalism in mood and style of the wedding.

 

2_professional

Professional

After graduating from school, I also want to be a specialist in typography and UI design, creating decent works for advertising and motion graphics. An myself wedding invitation card is an example of indicating my speciality direction and interest.

 

3_5_years

Me in 5 years

In 5 years time, I hope I can have my own family and house and do what I like. The 3D typographic building and trees portrays my plan in 5 years.

Warm color, red, green and yellows portray a mood of happiness and harmony.

ABOUT DREAM

 

About dream is a photo essay portraying the dreams occurring in different levels of sleep, light sleep, deep sleep and REM (rapid eyes movement). Dream in light sleep seems to be a mixture of reality and fiction. In the first stage, I started losing my consciousness and became more tentative of surrounding things, like air-conditioning and fans. Then I morphed into a flying insect and exited my room, which marked the complete loss of consciousness. Dreams now turned to be more vague and hard to recall in deep sleep. Foreground and background appeared to emerge. In the last stage, vivid dreams occurred and were often memorable. In the video, I was put in a familiar, but bizarre place and trying to hide from the crowds. In the middle of escaping from the place, the exposure of myself awakened me to reality.

Methods of shooting

LENS-WHACKINGDetach the lens and use big aperture to create macro and title-shift lens effect.

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Sketches

IMG_3156Sequence Flow

IMG_3155Rough Storyboard

Project 1b Thinking Sequentially – Text and Image

Fire and Ice

Some say the world will end in fire,

Some say in ice.

From what I’ve tasted of desire

I hold with those who favour fire.

But if it had to perish twice,

I think I know enough of hate

To say that for destruction

Ice is also great

And would suffice.

 

In my interpretation, fire represents human desire towards natural resources. Whereas, ice expresses hatred towards human themselves, which leads human destruction even deeper and thoroughly. I used images of China air pollution, as a result of burning too much coal and other mechanical materials. Cold war images, like Cuba Missile Crisis photo, and two presidents from USA and Soviet Union depicts two different ideology, which leads hatred and revenge. Desire and hatred have same effect of terminating human race.

But hatred has more power to destroy the whole world.

In the overall composition, images are split into two to bring up the comparison between desire and hatred. In the first image, the pollution cloud and nuclear bomb merge into one cloud to show the similar effect of desire and hatred. The second image depicts an end of the world scene by imitating multiple exposure effects. The third image portrays the difference between two countries. And fourth image depicts Cuba Missile Crisis which is the most dangerous threat to human in history.

 

Images source

 

 

3025175-poster-p-pollution

http://www.fastcoexist.com/3025175/us-products-made-in-china-causes-an-extra-full-day-of-smog-a-year-in-los-angeles#2

NuclearWeapon_Big

National Archives image (208-N-43888)

BEIJING, CHINA - MARCH 27: Security personnel stand guard at Tiananmen Square blanketed in smog on March 27, 2014 in Beijing, China. An estimated 7 million people die worldwide every year due to air pollution, both indoor and outdoor, and it is now the "single largest environmental health risk", according to a report by the UN World Health Organization (WHO). The reports findings suggested a link between air pollution and heart disease, respiratory problems and cancer, listing it as the cause of about one in eight deaths worldwide. (Photo by Xiao Lu Chu/Getty Images)

Photo by Xiao Lu Chu/Getty Images

Benxi_Steel_Industries

Benxi heavy steel industries in February 2013/Photo by Andreas Habich

Cold_War_by_L2A

http://photos.sulekha.com/albums/members/bilingual/slideshow/351242.htm

jfk-nikita

https://www.bostonglobe.com/ideas/2015/01/11/trouble-cuba-call-pope/w81Qu2D1hgVspZgraWUYEM/story.html

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President Kennedy meets with U.S. Army officials during the Cuban Missile Crisis/Corbis

Soviet-R-12-nuclear-ballistic_missile

CIA reference photograph of Soviet medium-range ballistic missile (SS-4 in U.S. documents, R-12 in Soviet documents) in Red Square, Moscow/From Wikipedia

 

 

Final Sequence

 

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