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Creative Industry Report: woshibai

woshibai / 我是白  /"i am white"

about

Known for his extensive series of seemingly simple but extremely thought provoking and amusing monochromatic illustrations, woshibai is a full-time freelance cartoonist and illustrator from Shanghai, China and has a large following on social media as well as clients outside of his local reach such as Bloomberg Businessweek, Wissen Magazine, etc…

His monochromatic works often feature clear lineart and several recurring anonymous characters, one of which a capped young boy whose eyes we never see; he represent reality and a base character with nothing but eyes and a mouth; he represents fiction in his narratives.

Fiction
The Everyday Life of Comic Characters: Baseball
0℃ | woshibai
0℃

Besides his works online, he held several exhibitions in China, and also published several books, a full length compilation of his silent comics, “Game” and 2 autobiographical books about his childhood, “Migraine” and “Closet” both in Chinese and English.

Woshibai — Closet This comic was published by...
Closet

Most of his inspiration comes from his walks outside, where he frequently documents his ideas of visuals that attract his attention on a few pieces of A4 papers and a pen that he always brings out with him.

the power of silence

He frequently uses perspective and scale to silently reveal plot twists, often leaving our minds floating powerless at the fact that what we see is strange but at the same time not. There is always a fantastical strangeness in his stories that our rationality would stop to question but the clarity in his concise drawings keeps our imagination grounded, leaving us hopelessly mesmerized. By masterfully playing on this implicit resonance with our inherent yet uneasy fascination with the surreal and escapism, his works evoke a bittersweet dreaminess in rather mundane settings and fully utilizes this dreaminess to explore deeper subjects while being true to his name, by embracing the simple yet powerful flavors of “white”.

Woshibai's hilariously clever comics explore themes of mundanity and reverie
Planet’s Dream: Earth

What I personally find the most powerful about his work is that his works show power in the silence. It is especially encouraging since in almost everywhere we are rewarded for speaking out, to be expressive and loud to be heard and understood. Yet, his works showed otherwise, that even without loud colours or words in drawings, the silent simplicity in his work can be as powerful as that.

Images used:

https://duexpress.in/wp-content/uploads/2020/09/woshibai.jpeg

https://admin.itsnicethat.com/images/W_6Ftpf-fpzaveP1Uv8s8todh3I=/159771/width-1440/5c9b6d927fa44c056d001238.jpg

https://assets.bigcartel.com/product_images/249361358/0%E5%BA%A6+-+%E5%89%AF%E6%9C%AC.jpg?auto=format&fit=max&h=1200&w=1200

https://64.media.tumblr.com/0886e56fbed7696c92d70073f358ac73/431526b0c627716e-07/s640x960/3933c67def4dba1eb4e4bd81bde53a9d09008a04.jpg

https://admin.itsnicethat.com/images/54ZZITztaYZxUEZp903cqikryQA=/159782/format-webp%7Cwidth-2880/5c9b6d9a7fa44c61e4000d15.jpg

 

 

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Deliverable #2: Recycle Tycoon game

So for my second idea, I wanted to create an educational game and my first initial idea was a drag and drop game where you put the right recyclables into the right bin as they fall down your screen.

But after consulting with Michael, I realsied that the tone of my game should have been something light instead of being scary. And plus I did not integrate the text properly with the graphic at the background so it didn’t look that great either.

After going back to think about the game, I decided to play a number of educational recycling games on the app store to give me inspirations.

However after playing them, I realise that the replayability of these educational games were not that high, as they tend to be aimed more towards education rather than the gameplay. So instead of educational games, I tried to think of games that I had played a lot by myself. And through my old downloads history, I found Tiny Towers and thought that it would be a perfect example to base my game on.

Image result for tiny towers

Here is a list of things I came up with when trying to come up with the stack up your building and business game.

And onto the actual game:

First the icon, I had a lot of difficulty trying to come up with an icon as I wasn’t thinking about how my icon should represent both aspects of recycle and tycoon. So for my final version, I decided to create a stack of green coins with buildings at the background to indicate that throughout the gameplay we will be running a green business that is still able to be as successful as the other businesses.

As for my game pages:

My home page:

For my home page, I decided to have my game title hanging from a sign board. I intended the yellow shape to be that of an upward graph to reflect that through the gameplay, you would be succeeding as you advance.

And in the store, you can buy new floors with new businesses, hire new employees as well as level up your stocks to be more environmentally friendly. All these will help you with building your reputation as a green mall, which in turns have financial benefits such as getting sponsors.

Game play will cycle through fast forwarded day and night, the amount of money and reputation you earned consolidated at the end of each day.

So by collecting money and building up reputation, you will get eventually earn money in order to invest in a new recycle business.

Special events that are actually based on real life events would be implemented into the game so that players can learn to be more aware of those real dates.

Loading screen that will always display recycle information.

All in all, I wanted to create a game that is fun to play for everyone in the family and not just the kids, and through this management game, players can experience gameplay with education at the same time. When players are informed that these business are based on real businesses, it would encourage them to be more aware of recycle businesses in their real life, hopefully prompting them to support them outside of the game too!

With that I wrap up my deliverables and this recycle project that has been with me for one whole semester!

 

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Deliverable #1

So before I moved on to my deliverables based on my survey, I decided that I would try to brain storm for a number of solutions that those who took the survey have suggested would be effective which were:

  • Better labels
  • Better instructions
  • Incentives

And with that in mind I tried to come up with a few ideas

  • New labels for the recycle bins
  • A program that lets you trade your recyclables for a recycled product
    • for example for every bulk of paper you recycle, you get back a recycled notebook
  • An app that helps you track your recycling with
    • with an interactive plant/character that grows on your recycling efforts
  • Calendar in an app
  • Educational game
  • Magnets

My first idea was to create a calendar in an app in order to help remind the people to recycle regularly. However, as Michael pointed out, it wouldn’t work out that well if it was in Singapore context as we do not have a schedule to follow in order to recycle. He also pointed out that I should be looking for ways to urge the family to recycle at their homes first before I move on to changing the state and labels of the recycling bins. He suggested perhaps I create stickers that would be useful in helping these families categorize at home.

From there I decided to look at pinterest to look at ways I can make a sticker that will hold a lot of information, such as types of plastics, etc…

Gorgeous colors with sleek packaging

However, after trying to design, I feel that putting labels on the stickers was not a good idea from me as different recyclables had different specs; while there are a lot of categories for plastics, almost all metals can be recycled. As such the stickers would not be able to look uniform.

So instead making these label stickers as my main deliverable, I decided to keep the stickers simple and instead make them part of an instructional booklet, that instead would teach the readers what the categories are and such.

So for the booklet here is my initial brainstorm for what could be inside the booklet

  • Why the need for families to start recycling
  • Classification of plastic types
  • What types of paper cannot be recycled
  • Contamination of recyclables
  • How to prevent that by Emptying, rinsing and drying your recyclables
  • Places to look out for donation
  • Articles that have to do with recycling
    • for e.g: Tampines eco-digester

However in the end, I decided to leave articles out, as if I intend this to be mailed to the family households monthly with new articles, then the instruction part of the booklet would be redundant after a few issues as it will just get repetitive for no reason. Therefore since my priority is getting the instructions out, I decided to instead make it an issue that gets reprinted only when necessary changes are to be made.

So first off when designing the cover, I was thinking of how I can convey these ideas in one image:

  • A guide to recycle right
  • Recycling or green living
  • Following the right steps when it comes to recycling
  • Family
  • Habit

So after going through my old pictures, I thought that a project that I have previously mentioned in my first few weeks had the imagery that might work in my favour.

I thought that this imagery was a good way to depict the triangular recycle cycle, at the same time shows a cyclic nature of encouraging recycling as a continuous habit. And I thought that if I replace the platfroms with the numbers 1,2,3 it would reinforce the idea of following the steps in order correctly in order to recycle right. I thought that adding the grids at the background would also suggest that its a literal guide book while providing background structure for the skeleton of the isometric graphic that I intend to make.

After coming up with the structure, I added the family members doing their parts in recycling different items that can be recycled.

And as for the page inside:

At first I was planning to take a more graphical approach but decided against it as it does not match the cover spread and also I found it hard to fit my text in my graphic centric spread that I drafted.

So in the end I just decided to create a much more simple and clean graphics so that the texts can be easily read. To do that I tried to limit the colours that I use to green and orange for text so that it can have a cohesive look.

And for the rest of the spreads, I decided to collect the information from websites and compile them accordingly to each section.

As for the middle page, I decided to insert a sheet of stickers that can help the families to categorise their containers at home.

I had a really hard time trying to organise all the information that I have collated from the websites to make them look cohesive as a whole but overall I’m really glad that I managed to make them look like they are part of the same aesthetic! And also learnt a few things about kiss cut stickers and  also about the whole recycling process in general so I’m glad I took up this project! :,D

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Infographic

SURVEY

For my survey, I created the questions with the intention to find out the relationship between the current households in Singapore and recycling; mainly on

  • How often do they recycle
  • What items do they recycle
  • What discourages them from recycling
  • What design solutions would they be the most effective for them to recycle more.

Here’s the Survey link:

https://forms.gle/ij6KvQAyhm4cmHPY6

Basic information about the participants and recycling

 

As of today, I had 19 responses in total, all of whom have recycled before. Paper and plastic seems to be the most common item that the participants tended to recycle, with food and cartridge boxes being the least common.

Recycle bins near households seems to be the most popular choice for recycling, with recycle bins outside of their homes taking up almost the rest of the pie chart.

As for how often the participants recycled, there is a wider variation of responses, with most recycling at least once a week and at least once every 3 months.

However, most of my participants ended up being in their twenties, as I ended up only sending out to my friends. Since I wanted to know more about the other members of the household, I decided to add in another question after the first round of survey, to ask them to tell me more about how their household recycle.

 

Based on new responses, it seems that most of the other members of the household especially the parents, either do not recycle or recycle on rare occasions.

In conclusion, based on my research, it seems that it seems that there is a lack of a initiative in the families to recycle together as a habit, with only one or some members of the family recycling from time to time. So I think in order to increase the domestic recycling rates, we should push all members of the families to recycle together in each household so that recycling becomes accepted as a habit instead of a chore.

Issues with Recycling

 

For the next section, I tried to get information on the reason or reasons why families are not willing to recycle as much as it is desired. For the most part, it seems that the general lack of information on how to sort and the extra steps required to separate and prepare the items tend to be why many family members tend to stray away from doing so regularly.

dESIGN SOLUTION

Here I asked people for suggestions on what they think would be a good solution for pushing people to recycle more, and the two most popular suggestions tended to be better instructions or labels and incentive driven initiatives.

And here I gave a range of suggestions on ways to encourage people to start recycling and what they thought would be effective on them. And better instructions for both identifying the recyclables and as well as the process, plus incentive driven programs were the popular ones.

Conclusion:

Before the survey, I was intending to focus on the adults in the households in order to encourage domestic recycling but through this survey, I decided to focus on the whole recycling together as a family to promote recycling as a family habit rather than just the adults. This survey also helped me narrow down how my deliverables can effectively target them; 1 to better instructions or labels and 2 to motivate recycling culture through incentives.

Aim of the infographic:

 

So after my survey, I decided to target  households and urge them to start recycling together as a family. In my infographic explanation exempt, I decided to write about the negative consequences of not recycling, in particular Pulau Semakau running out of space, in order to encourage them to start recycling.

Here’s the final paragraph that I came up with

“Despite many efforts and initiatives done by the governement to recycle better over the last decade, Singaporean families are still not recycling enough.

However, we no longer take things for granted like this as our only landfill, Pulau Semakau is running out of space faster than anticipated when we are sending over tons of recyclables along with the trash.

This infographic hopes to urge Singaporean families to start the habit of recycling together as a family to save our landfill as well as the earth, supported by the data from a Personal survey, Straits Times, and NEA”

As for the title at first I came up with

“Make it a habit, instead of a chore”

But I decided to go with

“Let’s start recycling as one big family” (before its too late)

So that it goes better with my target audience being families.

And for my title, and some of the numbers in my statistics I decided to go with this chalky font so that it will link to education and it was kid friendly as well.

 

Graphics of the infographic:

 

Since I wanted to create a sense of urgency for households to start recycling, I decided that a graphic that depicts the severity of our landfill running out of space and the impact that it would have on each family. Therefore, I decided to compose my graphics with a family trying to stay afloat on an expiring Semakau with all the infographic surrounding them to make it look like they are being cornered by the “statistical behaviors”  of our current households.

Then i divided the earth into different colours of waves so that it can help me divide the information into levels later on. I then started filling them up with floating trashes in the water.

Content of the infographic:

 

So first I tried to find information and numbers that would easily catch people’s eyes when they are glancing at the poster so I decided to research more instead of just depending on my survey to get bigger and more accurate numbers in order to urge people to start recycling as a family together.

And as for the infographic graphics I wanted to incorporate the recyclables from the  bin; paper, plastic, and metal.

So the first information I had was a set of information I have gathered from my survey on how often does families recycle?

I decided to shorten this information in order to make it more impactful, collating the results from at least once every 3 months to at least once a year into a total percentage so that  it seems more detrimental. So in the end, I translated this information to the fact that only 65% of the families recycle at least once every 3 months.

Since this was about how often households recycle, I decided to use a graphic of a calendar.

The second set of information is another survey result I got, when asking them who in their families recycle.

(Since this was a question I added later on, I only had the later answers listed :.))

I decided to collate them into numbers by categorising into 3 categories: No one in the family recycles, At least one other member recycles and Everyone in the family recycles.

And since it was related to family, I decided to use stacked bowls in order to express their numbers.

And from there I wanted to talk about the low domestic rates with the number from NEA, and in order to express the relevance of the number, I decided to go with a group of cans to show what the statistic would mean. I decided to use the colour contrast, as well the smiley face on the cans to show contrast.

Last but not least, I decided to go a statistics with the largest number to depict how much actually waste we are producing every year. I decided to use the plastic food container to draw comparisons to the olympic swimming pool.

I also decided to add signposts in order to allow viewers to move through the graphics in addition to colours.

Here’s my final design!

After feedback, I tried to edit the design again for a bit, this time increasing the family size, as  well as tried to take out odd gaps but following the composition that has been suggested by the class.

I aso added in a household at the back to further make sure that I am addressing the issue of lack of recycling at home by families.

This project helped me learn a lot about how to make surveys, and as well as how to put those results into a compelling graphic with organised numbers and statistics which I believe I still have a lot to improve on. :,D

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Task 1A: Exploratory Research

It seems like the world will never run out of problems to confront at this point, and Singapore is no exception, despite being a first world country. Here are some of the problems that Singapore shares with the other countries that I feel strongly for, even though I can acknowledge that there are many more other pressing issues.

The elderly – social isolation

 

Interacting with elderlies has always been interesting to me, as I personally have a very close relationship with my grandma back at home. Singapore itself is a rapidly aging country so it is not surprising to find that many of the elderlies are not getting the help that they need. Suicide rates seems to be on a rise among the said community with the increasing number of elderlies inflicted with dementia, depression and financial instability. Even though there are many solutions drawn and implemented by the country to support the elderlies in many areas, social isolation; often sited as one of the root causes for the  ensuing problems for the elderly, still remains rampant despite such efforts. As such, I would want to focus on the families and community to find more effective ways to provide a stronger system of emotional support for the elderlies in need.

Financial instability : https://www.channelnewsasia.com/news/cnainsider/ploughing-on-the-faces-and-insecurities-of-singapore-s-elderly-8824490

Isolation : http://theindependent.sg/singapores-elderly-and-their-desperate-battle-with-isolation-loneliness-and-depression/

Suicides : https://www.straitstimes.com/singapore/more-than-1-in-3-suicides-committed-by-elderly-as-singapore-population-ages

Animal rights – living conditions of sheltered animals

 

Animal cruelty cases runs from not only pets but to livestocks as well all over the world, where the latter has even less protection than others. It is still a hard case to crack, as they are never investigated thoroughly enough or are not made known to the public. I tend to easily forget about this issue as I can afford to walk around freely without  seeing the acts in front of my eyes, but animal cruelty and strays are still a prevalent problem even in Singapore. I also got the chance to visit the Tengah lodge during the holidays thanks to my friend, and thus the recent relocation of the Tengah lodge and the issues that the animal welfare groups were facing at the moment were brought to my attention. Therefore, I believe that encouraging volunteers for these groups would be a great focus.

Sources:

 

Animal Abuse:  https://www.humanesociety.org/resources/animal-cruelty-facts-and-stats

Stray problems in Singapore: https://www.straitstimes.com/singapore/environment/joint-effort-to-manage-stray-dog-population-in-singapore

Living conditions of sheltered animals: https://www.todayonline.com/singapore/understaffed-animal-welfare-groups-tengah-lodge-seek-authorities-help-hire-foreign-workers

Food Wastage- ordering

 

Food waste has increasingly been on the incline and it is not that surprising when I still see a great amount of leftovers without failure in places that I dine often or even at home when stocked food that has gone past its expiration date is simply thrown out into the trash. Eventually this food waste will pill up and take up space while emitting greenhouse gases as it decomposes. In order to slow this down, I think perhaps targeting and changing the way we order food might be a good place to focus.

Sources:

https://www.nea.gov.sg/our-services/waste-management/3r-programmes-and-resources/food-waste-management

Recycling – Proper Education

 

Waste management is becoming a bigger and bigger issue as we start to run out of land while accelerating the speed of global warming. Efforts have been made in Singapore to counter that; by now we can almost find the blue recycle bin near each flat and e-waste bin at shopping malls. However, recycling is still quite a puzzle to many of us, when we are not exactly pushed to learn how to recycle correctly. I myself did not really know that not plastic are recyclable on my own accord, and am still learning how to correctly recycle. As such, I believe that educating the public on recycling and pushing the people towards being more conscious about buying and throwing things, would be a great area to focus.

After narrowing down these issues, for now I feel that proper education about recycling would be a good topic issue to focus on as  I believe that proper education is a step closer towards integrating recycling as part of our lives just as the Japanese have done so where they are able to recycle about 1/5 of their products. It is evident that the push might be all what we need to be a more sustainable nation as lack of education on the correct recycling methods might be the reason why 7 in 10 people in Singapore do not know what plastic to recycle.

Plus, it is also an area that I myself am trying to get myself to be better at. I think it would also help me  out in the long run to be more conscious about the materials that I use in the line of my work.

I feel that targeting the current generation of adults would be the most effective way as I find that it is at homes where there is a lack of understanding for proper recycling since I find that schools do carry out many educational programs with regards to recycling and generally does a great job at inciting interest and responsibility for recycling at least in my experience. Since home is where a huge variety of wastes are generated, I feel that targeting those who are often at home would be a great start as without proper knowledge; as then there would be a much lower chances of contaminating perfectly recyclable objects as well. I also felt that creating a better connection between the general public and recycling companies so that would also be another interesting area to look at which can perhaps pave way to more incentivised initiatives.

Sources:

https://www.straitstimes.com/singapore/environment/sporeans-need-to-relook-way-they-use-resources-masagos

https://www.channelnewsasia.com/news/singapore/plastics-recycle-waste-singapore-environment-council-10666450

https://www.channelnewsasia.com/news/singapore/china-bans-plastic-waste-whats-next-for-recycling-in-singapore-10281026

https://www.japantimes.co.jp/life/2017/06/10/environment/plastic-fantastic-tokyo-recycle-waste/

 

Examples

Incentivised Apps

Trashify (App Concept)  / Olga Radzikowska / 2018

Since my current focus now was the education of proper recycling, I thought that incentivised apps would be a great way to do so, especially with the success of the recent healthy 365 app.

I thought that this particular concept’s clean and simple to navigate interface would be a great fit for a general audience to make use of the app. Plus, the virtual reward of growing you virtual plant also seems to add a fun element for all age groups as well. If we add general education of proper recycling, along with these incentive measures, I think it people would be more willing to be proactive.

Here are other interfaces I found that is also related to recycling.

https://www.behance.net/gallery/46725487/EcoParrot-UI-Branding

https://www.behance.net/gallery/51164841/Clean-Can-Waste-Sorting-App

Immersive Experiences

Saving The Planet Is More Than Just A Game, As New Re.Group Educational Experience Explains

An interactive virtual reality game would be able to create an immersive learning experience that would be able to let the people practice the correct ways to categorize the right way and also gain an insight on the behind the scenes of recycling companies.

Here’s another interactive proposal I found (unfortunately it’s in italian?)

https://www.behance.net/gallery/75255387/Waste-Travel-360-Web-Design

https://www.behance.net/gallery/62447033/What-Goes-Around-Comes-Around

What Goes Around Comes Around (3D) / Cabeza Patata Studio /  2018

Even though this was  a series of posters, I thought that it would also be a fun 3D project. I really liked how the thought provoking the campaign was while being really colourful and fun at the same time.

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Dialogue in the Dark: Reflection

Before the actual day of the tour, I visited the Dialogue in the Dark’s official website in the hopes of preparing myself for what to expect on the actual tour. After briefly reading through what the tour was about, I was initially skeptical of how the tour described itself as “exciting” when it was 1.5 hours long, with activities that seemed pretty mundane.

But of course, the experience itself definitely proved me wrong right from the get-go. I couldn’t help but feel completely helpless, having to hold dearly onto my walking stick when surrounded by total darkness. And I think it is safe to say that I experienced pitch black for the very first time here, not being able to make out ANYTHING at all. I think going through the first few minutes was especially unnerving, because it felt like I wasn’t even physically in the space even with my other senses when I’m just blindly following the motions of moving.

I think I only got slightly more used to maneuvering around only when I detect that the places were what I was used to, like the traffic lights or the boat as I was able to refer to my own memories to stimulate the space in my head. It was still hard nonetheless though; it either took me a while or not at all to associate what I was touching with what it was, not having the convenience of seeing the big picture at all times. Figuring out the words out of cursive blocks was a killer.

This of course made me realise how fortunate I am to have seen things, as even in the dark, I still hang onto the images of my memories to help me move around. I think my privileges come across more apparently when our guide told us that those who were born blind would not even be able to register that darkness is pitch black unlike us; they have no prior experience of light nor darkness to relate back to. This was definitely a weird fact to wrap my head around and remind me again to appreciate the things I take for granted before it gets taken away. (hopefully it doesn’t happen at all)

Another moment that stood out to me was when we weren’t responding much, our guide told us that she doesn’t feel like she exists when we all don’t talk. This was ,in a way, a very impactful reminder of the importance of communication in every other situation, even more so in our studies in design. Even though it has been said a thousand times already but it still slips from my mind that the very purpose of creating design is to communicate a message to those who interact with it.

With all that said, an eye opening experience would be a befitting way to describe this tour as it not only created an immersive experience for me to emulate a snippet of the everyday lives of the visually impaired, it also made me reflect and remind me to be more aware of my place and experiences in our society as well as the power of design and its ability to communicate in different ways and forms.

 

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Brochure : 5 Artists

Local

Image result for qimmy shimmy

Lim Qi Xuan is a graphic designer who is currently pursuing an Information Design Degree in the Netherlands in Design Academy Eindhoven. An alumnus of National Technological University’s School of Art, Design and Media, Lim is best known for her unusual clay sculptures that are intensely lifelike, creepy and strangely beautiful all at once. She mused that flesh is symbolic both of life and death, as something that can at once be capable of being alive and pulsing, but can in the next moment lose that very quality.

She started her sculpting journey through the youth arts platform, Noise Singapore’s the Apprenticeship Programme in 2013 but recently made waves online when works from her Instagram feed were picked up by international publications such as Vulcan Post, Italian Urban Contest Magazine and Taiwanese site ETtoday. As of now, she has over 100,000 followers on Instagram alone under her belt.

Qimmy Shimmy (PRODUCT)

Image result for ella zheng

Ella Zheng (GRAPHIC)

Ella Zheng is a Singaporean designer and illustrator who enjoys experimentation, craft, and the endless pursuit of self-improvement. Trained in both Fashion and Graphic Design, her unique illustrations about self-discovery, adventure, fashion, duality with psychedelic and satirical touches makes her work stand out from the rest.

Together with her husband, Ryan Len, also a graphic designer, she has set up “The Workbench Studio” which has embarked on a wide spectrum of projects from clients across many fields from all around the world since 2014.

She is also part of the “How to Ink” team with other aspiring graphic designers, as they strive to push forward boundaries and make craft accessible to anyone. Since inception in 2014, they have helped develop strong bonds and creative minds through printmaking parties and events, educational workshops and corporate team building sessions, through a variety of activities, such as silk screening, lino cutting, marbling, paper making and ink transferring.

Image result for alexa ong uniqlo

Alexa Ong (GRAPHIC)

Alexa Ong is a Freelance Art Director with both digital and print background in branding and advertising. She is passionate about helping brands build their stories and enjoys working with a variety of mediums to craft the best campaign experiences.  Her illustrations aim to reveal a quirky space in this world – between dream and reality. Her works are mainly inspired by adventures while on a wild hunt for the best donuts, literature and lucid dreaming.
In 2013, she founded Wood&Lead, a design label that produces illustrated products for everyday use, with a vision to make art accessible to all by creating a series of illustrated products that infuse a dose of imagination and magic into the everyday.
In 2014, two of Wood&Lead zine titles were selected to be part of Print Lab: an Art & Publication exhibition curated by Grey Projects Gallery.
Wood&Lead products are currently on sale in various retail spaces and online platforms in Singapore.

International

Image result for kim jae hyun designer

Kim Jae Hyun (FASHION)

Kim Jae-Hyun is fast rising star of the Korean fashion scene, and is the Creative Director of two of Korea’s most exciting labels, Jardin de Chouette with handmade and unique creations made specific to each order and Lucky Chouette with visually stunning and stimulating clothes that are universally appealing.

Both brands are defined by funky garments with a rock n roll attitude, strong feminine silhouettes and lines. Classic and strong tuxedo jackets are mashed-up with edgy hipster dresses with plunging necklines, and all her designs feature a smart sassiness and ultra-cool sexiness. As a couple of relatively young labels, both Jardin de Chouette and Lucky Chouette look set to grow and grow into labels that will not just be major players on the Korean fashion scene, but the world fashion scene, becoming the go-to label for Korean pop-stars and hence their legions of adoring fans.

Related image

Kengo Kuma (ENVIRONMENT)

Kengo Kuma is one of the most significant contemporary Japanese architects. Born in Yokohama in 1954, Kuma studied at Tokyo University and in 1990 Kengo Kuma & Associates, based in Tokyo.

His poetics express the emotional content of materials, connected with their intrinsic characteristics in construction and with the teachings of Japanese traditions. He integrates his works with their respective surroundings to create a balanced natural product with human hands, expressing a graphic module in 2 or 3 dimensions with great emotional impact, as illustrated by Yusuhara Wooden Bridge Museum in Tarougawa.

The relationship between graphics and architecture is one of the key themes he has investigated in the course of his career.

Kuma currently teaches at the Graduate School of Architecture of Tokyo University.

His work has been internationally acknowledged and received prestigious awards such as the Spirit of Nature Wood Architecture Award (Finland), the Grand Prize for JCD Design Award 1995 among many others.

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Brochure: Moodboard + Process

 

Final Fold:

I decided to go with this fold in the end, because the first fold idea’s die cut might be too fragile to hold itself together. Plus, I thought the graphics in my poster were pretty square as well so I thought it would fit well with the fold itself.

1st attempt:

I wasn’t getting anywhere for a long time because I attempted to break out of the square and triangle grids, by literally breaking everything down and place them at whatever spots I could fit to one side of the page. I had a hard time dedicating equal parts to the 5 artists on one page while trying to vary the arrangement to make it look more exciting while fitting into the folds. To summarise it was a whole mess.

So after that I had to clean up, which led me to dedicate each corner to each sector of the 4 design areas. So I had to swap some of the previous artists as most of the artists I previously found were all graphic artists.

I also decided to keep my graphics in varied grids as I found the shapes that I previously attempted to be too overwhelming.

Process:

Here I laid everything out accordingly, from with each corner dedicated to each sector of design, with the local artists on the top and the international at the bottom. However I find that the type I was using was not legible at all when printed small. I had to rearrange all the text boxes as choosing a new bigger font also created the need to make more space.

Therefore. I decided to make the graphics with a lowered opacity and I also wanted move the names to be seen on the folded corners so I decided to try a projection as well in my next attempt. I also tried to vary the text boxes to create more dynamics.

I also decided to swap out the slogan to the information in the centre as I find that it would make more sense to put the information along side the artists.

 

As for the back, I decided to avoid putting the textual elements in the folds that will appear when its folded. I also had the slogan placed in the center so that it can appear when it is folded.

Reflection:

For this project, I had a hard time with the laying out and creating equal importance for 5 different artists. I also failed to treat text as image as I found that I could only handle them as text boxes at this point, which would have had the potential for more surprise and visual interest. But it was still fun to learn interesting paper folds, and I think I can say that I definitely at least managed to put order into the final work.