Gamification to improve our world: Yu-kai Chou at TEDx Lausanne
- Harnessing the world of play
- Generic demographic – average gamer 35y/o and 50% men/women
- Gamification – take elements of games into non-game contexts, takes you don’t want to do but have to
- Games allow you to be more
- Game elements need to motivate and drive
8 Core Drives – We do things based on these influences for extrinsic and intrinsic value
- epic meaning and calling (part of something bigger than yourself)
- development and accomplishment (makes you feel like you’re improving)
- empowerment of creativity and feedback
- ownership and possession (you want more)
- social influence and relatedness (what you do based on what others do)
- scarcity and impatience (wanting something you can’t have)
- unpredictability and curiosity (you don’t know whats happening next)
- loss and avoidance (don’t want bad things to happen)
I think the unpredictability and curiosity one is most relevant to our project. It relates to our aim of having people continue to be interested in our project and look at it.
Airport Research– The art/installations in airports and symbolic and used to represent a nation. The examples I have found have been used to fill empty spaces in airports and make an impression on people who wall through the space. Like airports, MRT stations are places that provide people with lots or instructions and directions, therefore these art installations are significant for counteracting the seriousness of the processing through these areas.
Bahrain Airport – turning the airport into a state-of-the-art engineering and cultural icon.
“Bahrain Airports Company will have the opportunity to allow the creative team to modify the abstract streaming video to reflect changes in the moment.”
Narita Airport – 385-inch “concave organic EL Panorama Vision” display in the Terminal 1 departures lobby. The display is turned on for the first 30 minutes of every hour from 6:00 a.m. to 10:00 p.m. daily.
A sensor detects people who approach the text on the signage. The text then takes the shape of an animal or other animate object to create an original, virtual fantasy world. As its creators explained, “The embodied creations interrelate with each other. A bird approaches a tree, or plants sprout when the rain falls. It constantly recreates the landscape.”
The artwork was announced in 2011 and has toured six countries in Asia, South America and Europe. It has received high international acclaim, having received an award at an international contest and selected to be among the best four works by an online art magazine. It is also the first work of “interactive” digital art created for digital signage at a Japanese airport.
–> I think this example is most like what we are trying to create. Something that responds to peoples movement and takes up the dead space in a public transportation area.
The ceiling of the pedestrian bridge is covered with a field of interactive, computer-controlled dots that display different colors and exhibit a range of intelligent and playful behaviors. The dots can light up exactly over where the passengers stand, and are able to fix on and follow a passenger down the length of the walk. At other times, lines of dots may visually connect two passengers approaching each other over long distances. Designed by Electroland, completed 2008.
Other interactive installations
This light installation responds to your voice and movements.
This rain exhibit uses tracking by 3D-depth cameras, so the rain won’t fall on you as you walk inside.
Singapore MRT vs Airports
The airport location allows people to stop and appreciate the experience of installation as they are likely not rushing through the space.
Most MRT users appear to be in a rush and don’t have the luxury of utilising waiting time. Therefore our project will need to motivate people to continue to move through the space- at their own pace perhaps or we could dictate it. By having projections that move with the pedestrians this allows them to watch it while they walk, without distracting them too much.
One thought on “Project research”
These are all wonderful examples. One of the reasons you can do this at an airport is also because people spend more time there waiting for flights etc. How might the conditions be similar or different in the Singapore MRT? How might you exploit the conditions of user movement or transit through the MRT passageways?