Hello world!

Colour me Happy!

Designer statement

Visual Communication is a way of expressing an idea or a belief through various mediums, such as illustration, typography, print, editorial etc. I love designing so I can convey messages in a stimulating and appealing way, so that they are remembered by the target audience.

I am a designer who loves all things colourful, which reflects in my bubbly and energetic personality. I am particularly superstitious, though this is sometimes contradicted with my interest in science. Wandering around the world, absorbing different cultures is what I thrive off and I believe this is a daring trait, hence the style of work I like is daring; something that has taken a risk. This doesn’t always result in a positive outcome, though when it does the design is more powerful.

I am fascinated by eye-catching, niche designs, that portray intriguing concepts, rather than just being aesthetically pleasing. I love exploring all mediums of design, as concentrating in one area can narrow your imagination. Therefore, having the ability to approach a situation in any way gives us designers freedom. I believe good design has undertaken countless amounts of trial and error and it is that process which encourages you to learn.

There are still many taboo subjects in the world, and I think designing to make the unknown known is very important. Such topics could include mental health, the environment and our future. I also have a passion for colour and how deceivingly important its role is in society. Colours, as well as being visually attractive can evoke many emotions without directly using words, hence an image speaks a 1000 words.

Concept

As I am thoroughly interested in colours, I thought the best way to express all the different colours would be through holographic card. Depending on the angle and which way the light shines on it, you can make out all the different colours in the rainbow.

Inside the holographic holder is a holographic colour chart, with each texture representing a different aspect of my personality. I have also included my work in the form of several booklets in order for it to be passed around easily.

 

Grey and Juliet

Initial ideas:

I knew I wanted to work with type, however I was unsure what software to approach it with. I started off trying to learn code on processing to generate patterns from letters. These are some of the images which inspired me to try coding.

 I Build Worlds Created by: John Oquist

 

 

Experiments in code Created by: Le Vu Nhat Truong

 

 

 

 

 

 

Supercollider Created by: Unknown

 

 

 

Generative typography project Created by: Hyper Glu

 

 

Generative type with processing Created by: Amnon Owed

 

 

 

After a couple of weeks of trying and failing I decided to change my concept completely and work on After Effects, which is a software I know well.

Before I animated the text I needed to find the text. I decided on extracting paragraphs and quotes from two popular love stories; Romeo and Juliet and 5 shades of Grey. I have then contrasted and combined the stories to create a twist on a classic and contemporary love story.

Research:

Ina told me to look at this specific type of design work, which I loved!

      

             

All of these images are found on Pinterest using the search ‘poetry quotes found in text‘.

After this I found some examples of experimental and abstract type.

                    

These images were designed by Sam Winston for a project called ‘A dictionary story‘.

Similar images found on Pinterest.

                        

I also read and composed all the text I wanted to use in the animation, I took extracts from key moments which were similar in each of the books such as; when they first meet, the first kiss, feelings of sadness etc.

I then mixed and matched these extracts so they would read in an alternate order. From each piece of text I have chosen a word, which will then create a sentence and therefore a poem at the end of the animation.

Experimenting

I have experimented a lot on After Effects, to see how to create this visual typography experiment. It took me a while to place the text; at first it was too busy, then there was too much white space.

I did a test, however the writing was too small and not very legible.

This is currently the animation I am working on…

Research: Culture, language, nature

Cross culture & phsychogeography

I have been researching cross culture, which is the communication between individuals from different cultural backgrounds- understanding how they are similar and differ.
This initial research led to the term phsychogeography, which is the wandering around between urban environments and analysing the behaviour and feelings different places make us feel. The term has links to the Situationist International which is an international movement of artists, writers and poets who aimed to break down the barriers between everyday life and culture. However this primarily occurred with in Europe, so what prevented it from occurring world wide?

Spread yourself to every aspect of life and culture, with no boundaries including borders and distance.

Absolut no label

This could also apply to labelling cultures which may have been ordered in an invisible hierarchy as they are misunderstood and underrepresented.

Educating isolated communities

Languages- Encourage people to learn more languages

Why is English spoken in most countries? Even though it is not the most spoken language in the world, coming third after Chinese and Spanish, it is how most people communicate when they visit another country. English speaking countries should learn other languages as we live in a world where everyone is expected to speak English, though generally the English make no effort to learn other languages.

‘In many western societies we might be tempted to assume that being able to speak and understand more than one language is the exception. However, it is estimated that between half and three quarters of the world’s population is bilingual to some degree. That’s more than four billion people who understand that with different languages come different ways to interpret the world.’

From here led me on to the topic of untranslatable words (words in other languages which don’t translate into English as there is no equivalent).

BBC article about scratching a blackboard- even the thought sends a shiver.

Bilingual poster design

Urdu typography

 

Designer Statement

Visual Communication is a way of expressing an idea or a belief through various mediums, such as illustration, typography, print, editorial etc. I love designing so I can convey messages in a stimulating and appealing way, so that they are remembered by the target audience.

I am a designer who loves all things colourful, which reflects in my bubbly and energetic personality. I am particularly superstitious, though this is sometimes contradicted with my interest in science. Wandering around the world, absorbing different cultures is what I thrive off and I believe this is a daring trait, hence the style of work I like is daring; something that has taken a risk. This doesn’t always result in a positive outcome, though when it does the design is more powerful.

I am fascinated by eye-catching, niche designs, that portray intriguing concepts, rather than just being aesthetically pleasing. I love exploring all mediums of design, as concentrating in one area can narrow your imagination. Therefore, having the ability to approach a situation in any way gives us designers freedom. I believe good design has undertaken countless amounts of trial and error and it is that process which encourages you to learn.

There are still many taboo subjects in the world, and I think designing to make the unknown known is very important. Such topics could include mental health, the environment and our future. I also have a passion for colour and how deceivingly important its role is in society. Colours, as well as being visually attractive can evoke many emotions without directly using words, hence an image speaks a 1000 words.