Rationale:
- The qualities and purpose of Art on the move is represented in my logo design
- My three concept words are healing, support and expression
- The artistic qualities and movement is shown through a sweeping brush stroke creating a paint palette
- The quality and purpose is shown through the silhouette of a hand (the brush stroke) embracing a heart (palette) resembling healing through art
- I chose yellow and magenta because they are energetic and positive colour and compliments the turquoise vest and buttons
- I kept the background white as another colour would compete with the turquoise vest
- The font chosen is simple, fun yet legible
- I went with a simple yet effective design as it allows the logo to be more memorable
Iterations:
Please categorise under Project 1 Final Design