Feedback from Peers:
no distinct lines
play with the title – very static – break it up
move to the right – Jump St(art) – brackets colour or capitalise
the main drive of shape
create tension point – focus point – created by lines and etc
move up- twist shapes
a little bottom heavy – lift closer
the orientation of shapes
Jumpstart could have shadow
Original: Removed the lines and made the text with drop shadow
Moved around the letter to create more movement
changed the colour of the bracket to add emphasis
doesn’t quite emphasis the art enough – only the brackets
highlighted not only the bracket but the whole (art)
changing the layout of the heading – making it larger, orange and red
Research on warmer colours
research on warmer colours
the warm red doesn’t shout exciting or fun
Same problem with the emotional result of the colours
the maroon and dark blue is also too warm and sinks into the background
Same problem with the emotional result of the colours- makes the poster look very sad
tried changing the highlight colour to see if it would make a difference but doesnt
changed back to original colours and made the highlight colour blue like the tube hole
Finally I changed the shape to create more of a ‘splash of paint’
As I only had Monday and Tuesday of the final week to tweak my work as I was travelling up until Sunday, I should have let myself have more time to explore the colour range.
Combined jumpstart and take heart with art concept sketch – outline of poster with different composition
outline of poster. with different composition
exploring bright colours
exploring bright colours – purple is too dark and compete with the background
exploring bright colours – orange works best
Task 3A: Readability and Legibility
Used two handwritten fonts and emphasised the Art. Doesn’t work very well composition wise.
I changed the composition to a centered one, works a little better. But typeface doesn’t convey the message to well.
Changed the typeface and reduced the space between the title and increased the size of the top font to balance out the large ART.
This one I changed the typeface to a more serious design and doesn’t convey the message either. I put the space back in between the words as it was too tight before.
I centered the title and it looks much more balanced and emphasises the art a little too strongly
I returned to my original typeface as it conveyed handwritten and creativity.
Feedback from Peers:
more details – strings and palette
confetti – vibrant, joy
look into text details – a different voice emphasis – play with size and orientation
the orientation of shapes – how to play with the elements
try a different palette
add Jurong Health Logo – monochrome can do
accent – 3D the objects like the tube
Got rid of outline
Added a drop shadow to add dimension
The two different colours look like day an night unintentionally. I prefer the light blue one as it is brighter and more cheerful.
adding white highlights to elements to make it pop
Changed the colours to a lighter palette
Changed Jumpstart with art to Jumpst(art) for shorter words. Also rearranged the items so looks like confetti
Margin on poster
Added the logo. found it difficult to place
Handrawn and creative feel to the poster
bright primary and secondary colours
Nothing too detailed so it can be seen from afar
Concept 1 – Take heart through art:
Concept 2- Create, Motivate, rejuvinate:
Concept 3- Jumpstart through art:
Tried to edit so the title was further down and more balanced
INTERESTING POSTER DESIGNS:
ANALYSIS OF POSTER:
The poster is promoting a summer day camp from June – August for 6-15-year-olds. This poster is a template for people to use for their club. It conveys a vibe that is fun, exciting, happy, youthful, fresh and creative. The poster captivates the viewer with the bold summer text layered in between the bright organic shapes contrasting against the dark background helping create depth. The floating outlines help move the eye to every corner where the information is. The bigger white dot above summer helps pull the eye up to the top after reading summer day camp. I personally really like this poster because it conveys the message of summer camp well.